{"id":39185,"date":"2016-12-22T13:50:53","date_gmt":"2016-12-22T13:50:53","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=39185"},"modified":"2025-05-02T14:59:06","modified_gmt":"2025-05-02T09:29:06","slug":"better-website-testing","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/better-website-testing\/","title":{"rendered":"[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test"},"content":{"rendered":"\n

Note: This marketing infographic is part of KlientBoost\u2019s 25-part series. <\/em>You can subscribe here to access the entire series of gifographics<\/a>.<\/em><\/p>\n\n\n\n

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If you\u2019ve ever tested your website, you\u2019ve probably been in the unfortunate situation of running out of ideas on what to test.<\/b><\/p>\n\n\n\n

But don\u2019t worry – it happens to everybody.<\/i><\/p>\n\n\n\n

That’s of course unless you have a website testing plan.<\/b><\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

That\u2019s why KlientBoost<\/a> has teamed up with VWO to bring to you a gifographic that provides a simple guide on knowing the what, how, and why when it comes to testing your website.<\/p>\n\n\n\n

\"21-vwo-website-testing2\"<\/h2>\n\n\n

Setting Your Testing Goals<\/b><\/h2>\n\n\n

Like a New Year\u2019s resolution around getting fitter, if you don\u2019t have any goals tied to your website testing plan, then you may be doing plenty of work, with little results to show.<\/i><\/p>\n\n\n\n

With your goals in place, you can focus on the website tests that will help you achieve those goals –the fastest.<\/i><\/b><\/p>\n\n\n\n

Testing a button color on your home page when you should be testing your checkout process, is a sure sign that you are heading to testing fatigue or the disappointment of never wanting to run a test again.<\/p>\n\n\n\n

But let\u2019s take it one step further.<\/i><\/b><\/p>\n\n\n\n

While it\u2019s easy to improve click-through rates<\/a>, or CTRs, and conversion rates, the true measure of a great website testing plan comes from its ability to increase revenue.<\/p>\n\n\n\n

No optimization efforts matter if they don\u2019t connect to increased revenue<\/a> in some shape or form.<\/b><\/p>\n\n\n\n

Whether you improve the site user experience, your website\u2019s onboarding process, or get more conversions from your upsell thank you page<\/a>, all those improvements compound into incremental revenue gains.<\/b><\/p>\n\n\n\n

Lesson to be learned?<\/p>\n\n\n\n

Don\u2019t pop the cork on the champagne until you know that an improvement in the CTRs or conversion rates would also lead to increased revenue.<\/p>\n\n\n\n

Start closest to the money when it comes to your A\/B tests.<\/p>\n\n\n

Knowing What to Test<\/b><\/h2>\n\n\n

When you know your goals, the next step is to figure out what to test.<\/p>\n\n\n\n

You have two options here:<\/p>\n\n\n\n

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  1. Look at quantitative data like Google Analytics that show where your conversion bottlenecks may be.<\/li>\n\n\n\n
  2. Or gather qualitative data with visitor behavior analysis<\/a> where your visitors can tell you the reasons for why they\u2019re not converting.<\/li>\n<\/ol>\n\n\n\n

    Both types of data should fall under your conversion research<\/a> umbrella. In addition to this gifographic, we created another one, all around the topic of CRO research<\/a>.<\/p>\n\n\n\n

    When you\u2019ve done your research, you may find certain aspects of a page that you\u2019d like to test. For inspiration, VWO has created The Complete Guide To A\/B Testing<\/a> – and in it, you\u2019ll find some ideas to test once you\u2019ve identified which page to test:<\/p>\n\n\n\n