{"id":38412,"date":"2016-08-29T15:22:04","date_gmt":"2016-08-29T15:22:04","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=38412"},"modified":"2025-05-05T17:34:55","modified_gmt":"2025-05-05T12:04:55","slug":"what-decision-makers-need-to-know-before-investing-in-cro-ab-testing","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/what-decision-makers-need-to-know-before-investing-in-cro-ab-testing\/","title":{"rendered":"Investing in CRO or A\/B Testing Software? You (Decision Maker) Must Know This"},"content":{"rendered":"\n

You must have come across A\/B testing<\/a> before. While it might not always have seemed like a top priority due to its focus on gradual results, it’s now gaining momentum, with 77%<\/a> of companies now running A\/B tests on their websites. <\/p>\n\n\n\n

CRO, often mentioned alongside A\/B testing, is also crucial, as 55%<\/a> of businesses are increasing their CRO budgets. <\/p>\n\n\n\n

Are they the same? No. <\/p>\n\n\n\n

Think of it this way: if conversion optimization were a puzzle set, A\/B testing would be a vital missing piece. <\/p>\n\n\n\n

In this blog, we tell you how they’re different but also connected. This way, you’ll have all the info you need before deciding on CRO or A\/B testing software.<\/a> <\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

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1) A\/B testing and CRO aren\u2019t the same<\/strong><\/h2>\n\n\n

A\/B testing is a technique, and CRO is the process that involves the technique.<\/p>\n\n\n\n

For sure, A\/B testing has revolutionized the way online businesses look at growth. It has enabled them to make decisions reliably to improve their conversion rates<\/a>. The reliability seemed magical.
However, the industry hit disillusionment and then realized that A\/B testing is only an enabler and not a panacea.<\/p>\n\n\n\n

A\/B testing is exactly what it says\u2014a test for ideas. It\u2019s not a magic wand nor a design roulette that works on luck.<\/p>\n\n\n\n

From the initial experience, a series of crucial realizations should follow:<\/p>\n\n\n\n