Conversion Rate Optimization (CRO) is gradually becoming a known concept across enterprises, globally.<\/p>\n\n\n\n
And, as more and more enterprises become aware of the benefits of CRO, you would expect that most of them are putting CRO to practice.<\/p>\n\n\n\n
Unfortunately, that is not the case.<\/p>\n\n\n\n
Many organizations still haven\u2019t included CRO in their \u201cgrowth activities” suite. Even among the few organizations that are practicing CRO, more than half don\u2019t have a structured or documented process in place. Moreover, a lot of these organizations have little or no budget allocated for CRO<\/a>.<\/p>\n\n\n\n This clearly indicates that the top management at enterprises are not yet convinced about the effectiveness of CRO.<\/p>\n\n\n\n If you are trying to introduce a CRO program<\/a> in your organization, this post is for you.<\/p>\n\n\n\n We have listed five key ways through which you can influence your top management to buy into CRO.<\/p>\n\n\n Improving user experience is one of the top objectives of many organizations. Talking about the same can get your management\u2019s interest in CRO.<\/p>\n\n\n\n Conversion rate optimization, in essence, is all about improving user experience<\/a>. The underlying principle is that if a website offers unmatched user experience, visitors would convert more. (For example, nameOn improved user experience on its “cart page”<\/a> by removing distracting CTAs, and saw an increase in conversions by 11.40%.)<\/p>\n\n\n\n CRO aims at helping you simplify every task that users have to complete on a website. Creating prominent call-to-action buttons, removing distracting elements, and streamlining navigation flow \u2014 these and other similar actions to help users complete a task quickly and improve user experience.<\/p>\n\n\n\n A superior user experience helps an enterprise in many ways. Some of them are mentioned here:<\/p>\n\n\n\n Now, we know that measuring user experience can be difficult \u2014 it\u2019s not a quantifiable unit. Still, there are metrics that can indicate an upgrade in user experience. One such metric that you can use is Net Promoter Score, or \u201cNPS.\u201d This term is simply derived by asking users this question: \u201cHow likely is it that you would recommend us to a friend or colleague?<\/i>\u201d You can monitor NPS for your business before <\/i>and after <\/i>the implementation of your CRO program. If there\u2019s an increase in NPS, it\u2019s safe to assume that the user experience also improved.<\/p>\n\n\n\n Interesting watch: Watch an interview with WhatsApp’s UX Research Lead on how to approach UX<\/p>\n\n\n\nDownload Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h3>\n\n\n\n
1) Highlight Improved User Experience as a Double Win<\/h2>\n\n\n
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