{"id":36395,"date":"2016-04-01T13:55:40","date_gmt":"2016-04-01T13:55:40","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=36395"},"modified":"2025-05-01T15:30:25","modified_gmt":"2025-05-01T10:00:25","slug":"google-adwords-tips","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/google-adwords-tips\/","title":{"rendered":"Google Adwords Tips to Create Highly-Converting Search Ads"},"content":{"rendered":"\n<p>Running pay-per-click (PPC) ads on Google is a great deal of work, precisely because ads require <a href=\"https:\/\/vwo.com\/testing\/\">constant optimization<\/a>\u2014both before the start of a campaign and during a campaign.<\/p>\n\n\n\n<p>Moreover, the ads work on real money and can often prove costly. For this reason, unoptimized or ineffective ads can hurt a business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n<p>This post offers you tips that can help you optimize your ads and campaigns on Google Adwords and <a href=\"https:\/\/vwo.com\/grow-website-traffic\/\">increase your website traffic<\/a> and conversions.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"On using keywords\" id=\"on-using-keywords\" data-menu-id=\"on-using-keywords\" style=\"text-align:left\">On using keywords<\/h2>\n\n\n<p>All Google Adwords campaigns fundamentally work on keywords. The choice of your keywords determines the success of your campaigns to a great extent.<\/p>\n\n\n\n<p>Here\u2019s a simple video by Google to help you understand the use of keywords better:<\/p>\n\n\n\n<p>For starters, don\u2019t use generic keywords; go for specific keywords instead. More targeted keywords reach users who are already interested in your offering and thus offer a greater chance of conversions. For example, users searching for \u201c5-inch android mobile\u201d will probably convert more than users searching for just \u201cmobile phone.\u201d<\/p>\n\n\n\n<p>There are different ways to formulate your keyword strategy and gain control over who sees your ads. You need to pick one (or a combination) of those ways that serve you best.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Employ the best keyword matching option\" id=\"employ-the-best-keyword-matching-option\" data-menu-id=\"employ-the-best-keyword-matching-option\" style=\"text-align:left\"><b>Employ the best keyword matching option<\/b><\/h3>\n\n\n<p>Different keyword matching options control how similar your keyword needs to be with a user\u2019s search query to display your ad. The match types consist of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broad match<\/strong>: Your ads will be shown for searches having phrases similar to your keyword, keyword synonyms, singular\/plural forms, possible misspellings, related searches, etc. This is the default match type for your keywords if no other match type is specified. Putting all your keywords on the broad match can prove to be costly, as your ads might end up getting served to irrelevant users.<\/li>\n\n\n\n<li><strong>Modified broad match<\/strong>: Ads will be displayed on searches containing the keyword or close variations\u2014but not synonyms\u2014in any order. This gives you greater control over your ad <a href=\"https:\/\/vwo.com\/glossary\/impressions\/\">impressions<\/a>, allowing you to avoid generic users.<\/li>\n\n\n\n<li><strong>Phrase match<\/strong>: Ads will be shown for searches containing the exact phrase as the keyword or a close variation of the phrase. Phrase match allows you to target users that are your potential customers.<\/li>\n\n\n\n<li><strong>Exact match<\/strong>: Ads will be displayed only for searches that are an exact match to the keywords. Operating solely on exact matches minimizes your chances of getting ad impressions. You run the risk of missing out on potential customers.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a graphic depicting the different match options:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/keyword_match_types1-1024x430-1.png\" alt=\"Keyword Match Types\" class=\"wp-image-59894\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/keyword_match_types1-1024x430-1.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/keyword_match_types1-1024x430-1.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/keyword_match_types1-1024x430-1.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/keyword_match_types1-1024x430-1.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.cardinalpath.com\/blog\/adwords-keyword-match-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">CardinalPath<\/a><br><\/figcaption><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Identify your negative keywords\" id=\"identify-your-negative-keywords\" data-menu-id=\"identify-your-negative-keywords\" style=\"text-align:left\"><b>Identify your negative keywords<\/b><\/h3>\n\n\n<p>Negative keywords help you tell Google when not to display your ads. It, especially, helps you when your keywords have a lot of similar but unrelated phrases.<\/p>\n\n\n\n<p>For instance, at VWO, we run ads for searches such as \u201cAB Test.\u201d Now, with a broad match, our ad may reach a user searching for \u201cAB Personality Test.\u201d We don\u2019t want that, and so, we put \u201cpersonality\u201d under our negative keywords.<\/p>\n\n\n\n<p>Negative keywords play an essential role in bringing the most relevant users to your ads.<\/p>\n\n\n\n<p>For instance, some of the common negative keywords for eCommerce sites are \u201cFree\u201d and \u201cCheap.\u201d<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Use your brand keywords\" id=\"use-your-brand-keywords\" data-menu-id=\"use-your-brand-keywords\" style=\"text-align:left\"><b>Use your brand keywords<\/b><\/h3>\n\n\n<p>Running ads for your brand name (or brand-related keywords) might seem unconventional, but it quickly catches up with businesses across multiple industries.<\/p>\n\n\n\n<p>The ads based on your brand keyword have multi-fold benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can establish authority over the search engine results page. With your brand all over the results page, users are bound to be positively influenced.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"318\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed.jpg\" alt=\"amazon brand keywords\" class=\"wp-image-59898\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed.jpg 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed.jpg?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Your competitors might be trying to get hold of users searching for your brand. The chances are that your competitors are already attempting to capture your brand keywords by featuring their ads. For instance, check out this search query for \u201cHubspot\u201d:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-1.jpg\" alt=\"hubspot ad\" class=\"wp-image-59901\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-1.jpg 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-1.jpg?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>The results page above displays an ad by Intercom (a competitor of Hubspot). This ad by Intercom can steal potential Hubspot customers.<\/li>\n\n\n\n<li>You own whatever goes into the ad. You can direct users to specific landing pages (maybe to your <a href=\"https:\/\/vwo.com\/blog\/build-high-converting-landing-pages\/\">highest-converting pages<\/a>) different from your organic links. You can also mention offers\/lucrative deals that otherwise are not mentioned with your organic links.<\/li>\n\n\n\n<li>You already have a rapport with the people who click on these ads. They know you and possibly want to do business with you. The chance of conversion with these ads is potentially higher than your regular ads.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Try your competition keywords\" id=\"try-your-competition-keywords\" data-menu-id=\"try-your-competition-keywords\" style=\"text-align:left\"><b>Try your competition keywords<\/b><\/h3>\n\n\n<p>When you find your competitors trying to target your brand keywords for their ads, you can fire back doing the same. You can run your ads for searches, including your competitors\u2019 names.<\/p>\n\n\n\n<p>Just having your ad on top of a results page when users are searching for your competitors can give a boost to your brand awareness.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Ad copy optimization\" id=\"ad-copy-optimization\" data-menu-id=\"ad-copy-optimization\" style=\"text-align:left\">Ad copy optimization<\/h2>\n\n\n<p>The copy of your ad is what entices users to reach you. Since ads from your competitors will probably surround your ad, your ad copy needs to stand out and attract users\u2019 attention.<\/p>\n\n\n\n<p>Below are a few points to keep in mind while optimizing ad copy:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Make your ads benefit-driven\" id=\"make-your-ads-benefit-driven\" data-menu-id=\"make-your-ads-benefit-driven\" style=\"text-align:left\"><b>Make your ads benefit-driven<\/b><\/h3>\n\n\n<p>Users of search show a variety of intents through their search queries. Potential ad viewers are the ones who are looking for solutions to issues or problems they\u2019re facing, not just for academic curiosity. Your ads should deliver them the solutions.<\/p>\n\n\n\n<p>Your ads need to be benefit-driven to lure users. Anticipate the issues faced by your potential users, and offer them a solution featuring benefits.<\/p>\n\n\n\n<p>Here is a fitting example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"265\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Benenfit-driven-ad.jpeg\" alt=\"Benenfit driven ad copy\" class=\"wp-image-36403\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Benenfit-driven-ad.jpeg 649w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Benenfit-driven-ad.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Benenfit-driven-ad.jpeg?tr=w-375 375w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The above ad caters to users who are searching for dentists. The ad not only claims to offer information on <em>nearby<\/em> dentists but also provides an option for booking an appointment. Even within a tight word limit, the ad succeeds in squeezing multiple benefits to users: feedback on dentists, fee details, zero commission, etc.<\/p>\n\n\n\n<p>Like the example above, your ads can feature benefits (USPs) that differentiate your service from your competitors. Highlight factors that make you unique.<\/p>\n\n\n\n<p>Your ad copy should talk about fulfilling the end goals of users and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><em><span style=\"text-decoration: underline\">Download Free: A\/B Testing Guide<\/span><\/em><\/a><\/h2>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Utilize ad extensions\" id=\"utilize-ad-extensions\" data-menu-id=\"utilize-ad-extensions\" style=\"text-align:left\">Utilize ad extensions<\/h3>\n\n\n<p>Ad extensions are additional links that can accompany your ads. They are generally appended at the end of an ad\u2014below the ad description.<\/p>\n\n\n\n<p>Ad extensions include links such as \u201cDownload App,\u201d \u201cCall Us,\u201d \u201cGet Directions,\u201d and more. You can also feature reviews and ratings for your services in your ads.<\/p>\n\n\n\n<p>In Google\u2019s own words, \u201cAd extensions create more reasons to click your ad.\u201d<\/p>\n\n\n\n<p>Below is an ad from Mixpanel as an example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"521\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Ad-extensions.jpeg\" alt=\"Ad extensions in search ads\" class=\"wp-image-36405\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Ad-extensions.jpeg 678w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Ad-extensions.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Ad-extensions.jpeg?tr=w-375 375w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n\n<p>In addition to the pertinent ad copy, the ad also features site links as ad extensions. The links can give users more reasons to click on the ad.<\/p>\n\n\n\n<p>Read more about ad extensions in <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375499?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">this guide<\/a> by Google.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Have a compelling call-to-action\" id=\"have-a-compelling-call-to-action\" data-menu-id=\"have-a-compelling-call-to-action\" style=\"text-align:left\"><b>Have a compelling call-to-action<\/b><\/h3>\n\n\n<p>A call-to-action (CTA) is perhaps the most crucial element of an ad. While the ad copy pulls users\u2019 attention, a CTA ultimately nudges the users to make a click.<\/p>\n\n\n\n<p>A CTA tells users what the next step is after they click on an ad. With CTAs like \u201cBuy,\u201d \u201cSign up,\u201d \u201cWatch Demo,\u201d \u201cBook Now,\u201d or \u201cGet a Quote,\u201d users are aware of the action that should follow.<\/p>\n\n\n\n<p>(Note that CTA here differs from the CTA we use within landing pages, forms, pop-ups, etc. Here, the CTA is not a clickable button, but only a phrase prompting users to take action.)<\/p>\n\n\n\n<p>For instance, <a href=\"https:\/\/vwo.com\/success-stories\/adt\/\">ATD, a services company, optimized its CTA copy<\/a> to resonate better with users and saw a 60% hike in their conversions.<\/p>\n\n\n\n<p>Now let\u2019s take a look at this ad for the search query \u201cbuy domain.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"290\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/buy-domain-Google-Search-2016-04-01-15-38-08.jpeg\" alt=\"CTA in search ad\" class=\"wp-image-36407\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/buy-domain-Google-Search-2016-04-01-15-38-08.jpeg 794w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/buy-domain-Google-Search-2016-04-01-15-38-08.jpeg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/buy-domain-Google-Search-2016-04-01-15-38-08.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/buy-domain-Google-Search-2016-04-01-15-38-08.jpeg?tr=w-375 375w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The ad description has a clear call-to-action: \u201cRegister Your Domain Now!\u201d The CTA clarifies to users that clicking on the ad will lead to a registration page of the <a href=\"https:\/\/www.g2.com\/categories\/domain-registrars#learn-more\" target=\"_blank\" rel=\"noreferrer noopener\">domain registrar<\/a> (GoDaddy, in this case).<\/p>\n\n\n\n<p>Now, look at this ad, which is just the opposite. The ad is as generic as it gets and does not prompt users to take any action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"378\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/content-marketing-agency-Google-Search-2016-04-01-12-41-31.jpeg\" alt=\"content marketing agency - Google Search\" class=\"wp-image-36409\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/content-marketing-agency-Google-Search-2016-04-01-12-41-31.jpeg 723w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/content-marketing-agency-Google-Search-2016-04-01-12-41-31.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/content-marketing-agency-Google-Search-2016-04-01-12-41-31.jpeg?tr=w-375 375w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Use persuasive strategies\" id=\"use-persuasive-strategies\" data-menu-id=\"use-persuasive-strategies\" style=\"text-align:left\"><b>Use persuasive strategies<\/b><\/h3>\n\n\n<p>You can <a href=\"https:\/\/vwo.com\/blog\/7-powerful-psychology-lessons-that-will-boost-your-digital-marketing-game\/\">persuade users to click on your ad<\/a> by employing certain psychological tactics. The tactics include scarcity, urgency, authority, and social proof.<\/p>\n\n\n\n<p>Scarcity and urgency can be incorporated in your ad copy using words\/phrases such as \u201cLast 2 Days of Sale,\u201d \u201cJust 10 Items Left,\u201d \u201cOrder Now to Avail Discount,\u201d and more.<\/p>\n\n\n\n<p>Below are some examples of using authority and social proof to persuade users with your ads:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"283\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-8-1.png\" alt=\"Social proof in ads\" class=\"wp-image-59907\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-8-1.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-8-1.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"365\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-9-1.png\" alt=\"trident white ad\" class=\"wp-image-59905\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-9-1.png 500w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed-9-1.png?tr=w-375 375w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/conversionsciences.com\/20-compelling-examples-of-persuasive-copy-in-online-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion Sciences<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"298\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png\" alt=\"Blog Banner Google Adwords Tips To Create Highly Converting Search Ads\" class=\"wp-image-59915\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/Blog-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Make your landing page experience consistent with your ads\" id=\"make-your-landing-page-experience-consistent-with-your-ads\" data-menu-id=\"make-your-landing-page-experience-consistent-with-your-ads\" style=\"text-align:left\">Make your landing page experience consistent with your ads<\/h2>\n\n\n<p>Your <a href=\"https:\/\/vwo.com\/blog\/optimize-search-ads-experience\/\">landing page needs to be coherent with your ad<\/a> to keep users from bouncing off. If that doesn\u2019t happen, you\u2019ll lose on potential conversions and negatively affect your <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722122?hl=en\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad rank<\/a>.<\/p>\n\n\n\n<p>Check out this ad for the search query, \u201choliday package\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"112\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/cheap-holiday-packages-Google-Search-2016-04-01-13-05-14.jpeg\" alt=\"cheap holiday packages search ads\" class=\"wp-image-36415\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/cheap-holiday-packages-Google-Search-2016-04-01-13-05-14.jpeg 524w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/cheap-holiday-packages-Google-Search-2016-04-01-13-05-14.jpeg?tr=w-375 375w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google SERP<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The ad succeeds in grabbing user attention by displaying a heavy discount of 87%. Upon clicking the ad, here is the landing page that follows:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1373\" height=\"557\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg\" alt=\"Antilog Vacations landing page of search ad\" class=\"wp-image-36417\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg 1373w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Antilog-Vacations-Your-Travel-Partner-For-Life-2016-04-01-13-07-21.jpeg?tr=w-375 375w\" sizes=\"(max-width: 1373px) 100vw, 1373px\" \/><figcaption class=\"wp-element-caption\">Image Source: antilog<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Surprisingly, the 87% discount is nowhere to be seen on the landing page. The only discount mentioned on the page is a holiday deal with <a href=\"https:\/\/www.antilogvacations.com\/\">47% off<\/a>. Users can\u2019t see the content they expected to find. They might even feel cheated by the ad. This leads to a poor user experience, and the chances are that users won\u2019t stay on the page for long and leave.<\/p>\n\n\n\n<p>Making your ads and landing pages offer the same user experience is known as <a href=\"https:\/\/cxl.com\/blog\/give-your-advertising-roi-a-serious-boost-by-maintaining-scent\/\" target=\"_blank\" rel=\"noreferrer noopener\">maintaining an ad scent<\/a>. To do that, you have to follow these three practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Match the copy of your landing page to the copy of your ad.<\/li>\n\n\n\n<li>Build the content of your landing page with your ad message as the focus.<\/li>\n\n\n\n<li>Design your landing page as per the design of your ad.<\/li>\n<\/ul>\n\n\n\n<p>Consistency with an ad is not the only factor upon which users will judge your landing page. <a href=\"https:\/\/vwo.com\/landing-page-optimization\/\">Your landing page experience depends on various other factors, too.<\/a> Some of them are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparency and comprehensiveness of the information provided on the page.<\/li>\n\n\n\n<li>Ease of navigation on the page.<\/li>\n\n\n\n<li>Presence of a strong CTA on the landing page<\/li>\n\n\n\n<li>Presence of trust signals (testimonials, success stories, ratings, etc.).<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Keep track of your quality score\" id=\"keep-track-of-your-quality-score\" data-menu-id=\"keep-track-of-your-quality-score\" style=\"text-align:left\">Keep track of your quality score<\/h2>\n\n\n<p>Google Adwords provides a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167118?hl=en\/\" target=\"_blank\" rel=\"noreferrer noopener\">quality score<\/a> for each of your keywords on a scale of 1-10 (10 being the highest). Google determines the score based on the quality of your ads and landing pages.<\/p>\n\n\n\n<p>Google says, \u201cHaving a high-quality score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.\u201d<\/p>\n\n\n\n<p>You can easily find the quality score of your keywords within your Adwords account:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"556\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/adwords-quality-score.jpeg\" alt=\"adwords quality score\" class=\"wp-image-36419\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/adwords-quality-score.jpeg 1117w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/adwords-quality-score.jpeg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/adwords-quality-score.jpeg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/adwords-quality-score.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/adwords-quality-score.jpeg?tr=w-375 375w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><figcaption class=\"wp-element-caption\">Image Source: Google Adwords<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A higher-quality score is beneficial to you in several ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It makes it easier for your ads to be eligible for an ad auction.<\/li>\n\n\n\n<li>Higher quality ads often have a lower cost (CPC).<\/li>\n\n\n\n<li>Ads with a high-quality score can show up at a higher position on a page.<\/li>\n\n\n\n<li>Some ad extensions require a minimum quality score to be incorporated into an ad. A high-quality score helps there.<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Your turn now\" id=\"your-turn-now\" data-menu-id=\"your-turn-now\" style=\"text-align:left\">Your turn now<\/h2>\n\n\n<p>Since you pay Google for running ads, you should take a wise step as a business to <a href=\"https:\/\/vwo.com\/testing\/ab-testing\/\">A\/B test<\/a> your campaigns and optimize them continuously to gauge which variation works in favor of your business conversions. On that note, do let us know about your optimization strategy for running Google search ads. Want to add something to this post? Please write to us at marketing@vwo.com.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"#request-demo\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads-1024x536.png\" alt=\"Banner Google Adwords \" class=\"wp-image-59918\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads-1024x536.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads-1024x536.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads-1024x536.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads-1024x536.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Running pay-per-click (PPC) ads on Google is a great deal of work, precisely because ads require constant optimization\u2014both before the start of a campaign and during a campaign. Moreover, the ads work on real money and can often prove costly. For this reason, unoptimized or ineffective ads can hurt a business. Download Free: A\/B Testing&#8230;<\/p>\n","protected":false},"author":81,"featured_media":56445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":9,"footnotes":""},"categories":[10562],"tags":[],"feature":[],"industry-type":[10317],"product":[10628],"role":[10635],"region":[],"class_list":["post-36395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Adwords Tips- Create Highly-Converting Search Ads | VWO<\/title>\n<meta name=\"description\" content=\"Learn how you can create google ads that really convert, the best practices to select keywords, ad copy optimization and more in this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords Tips- Create Highly-Converting Search Ads | VWO\" \/>\n<meta property=\"og:description\" content=\"Learn how you can create google ads that really convert, the best practices to select keywords, ad copy optimization and more in this post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-01T13:55:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T10:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/OG-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nitin Deshdeep\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nitin Deshdeep\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\"},\"author\":{\"name\":\"Nitin Deshdeep\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/b6bafb6c158f684e0eceacb278924f17\"},\"headline\":\"Google Adwords Tips to Create Highly-Converting Search Ads\",\"datePublished\":\"2016-04-01T13:55:40+00:00\",\"dateModified\":\"2025-05-01T10:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\"},\"wordCount\":1943,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\",\"url\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\",\"name\":\"Google Adwords Tips- Create Highly-Converting Search Ads | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png\",\"datePublished\":\"2016-04-01T13:55:40+00:00\",\"dateModified\":\"2025-05-01T10:00:25+00:00\",\"description\":\"Learn how you can create google ads that really convert, the best practices to select keywords, ad copy optimization and more in this post.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/google-adwords-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png\",\"width\":1200,\"height\":700,\"caption\":\"Google Adwords Tips To Create Highly Converting Search Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/google-adwords-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/vwo.com\/blog\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Adwords Tips to Create Highly-Converting Search Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/b6bafb6c158f684e0eceacb278924f17\",\"name\":\"Nitin Deshdeep\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/09\/nitin-deshdeep-150x150.jpeg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/09\/nitin-deshdeep-150x150.jpeg\",\"caption\":\"Nitin Deshdeep\"},\"description\":\"A seasoned digital marketer who believes that great user experiences naturally lead to better conversions. With expertise in enterprise SaaS marketing, content marketing, and conversion optimization, I bring a strategic yet user-focused approach to every campaign.\",\"url\":\"https:\/\/vwo.com\/blog\/author\/nitin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords Tips- Create Highly-Converting Search Ads | VWO","description":"Learn how you can create google ads that really convert, the best practices to select keywords, ad copy optimization and more in this post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/google-adwords-tips\/","og_locale":"en_US","og_type":"article","og_title":"Google Adwords Tips- Create Highly-Converting Search Ads | VWO","og_description":"Learn how you can create google ads that really convert, the best practices to select keywords, ad copy optimization and more in this post.","og_url":"https:\/\/vwo.com\/blog\/google-adwords-tips\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2016-04-01T13:55:40+00:00","article_modified_time":"2025-05-01T10:00:25+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/OG-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png","type":"image\/png"}],"author":"Nitin Deshdeep","twitter_card":"summary_large_image","twitter_creator":"@VWO","twitter_site":"@VWO","twitter_misc":{"Written by":"Nitin Deshdeep","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/"},"author":{"name":"Nitin Deshdeep","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/b6bafb6c158f684e0eceacb278924f17"},"headline":"Google Adwords Tips to Create Highly-Converting Search Ads","datePublished":"2016-04-01T13:55:40+00:00","dateModified":"2025-05-01T10:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/"},"wordCount":1943,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/","url":"https:\/\/vwo.com\/blog\/google-adwords-tips\/","name":"Google Adwords Tips- Create Highly-Converting Search Ads | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png","datePublished":"2016-04-01T13:55:40+00:00","dateModified":"2025-05-01T10:00:25+00:00","description":"Learn how you can create google ads that really convert, the best practices to select keywords, ad copy optimization and more in this post.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/google-adwords-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2016\/04\/Feature-image_Google-Adwords-Tips-to-Create-Highly-Converting-Search-Ads.png","width":1200,"height":700,"caption":"Google Adwords Tips To Create Highly Converting Search Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/google-adwords-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/vwo.com\/blog\/marketing\/"},{"@type":"ListItem","position":3,"name":"Google Adwords Tips to Create Highly-Converting Search Ads"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/b6bafb6c158f684e0eceacb278924f17","name":"Nitin Deshdeep","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/09\/nitin-deshdeep-150x150.jpeg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/09\/nitin-deshdeep-150x150.jpeg","caption":"Nitin Deshdeep"},"description":"A seasoned digital marketer who believes that great user experiences naturally lead to better conversions. With expertise in enterprise SaaS marketing, content marketing, and conversion optimization, I bring a strategic yet user-focused approach to every campaign.","url":"https:\/\/vwo.com\/blog\/author\/nitin\/"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/36395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=36395"}],"version-history":[{"count":43,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/36395\/revisions"}],"predecessor-version":[{"id":91097,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/36395\/revisions\/91097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/56445"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=36395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=36395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=36395"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=36395"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=36395"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=36395"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=36395"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=36395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}