{"id":34113,"date":"2015-11-03T18:00:55","date_gmt":"2015-11-03T18:00:55","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=34113"},"modified":"2025-05-01T15:24:01","modified_gmt":"2025-05-01T09:54:01","slug":"7-content-promotion-tools","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/7-content-promotion-tools\/","title":{"rendered":"7 Tools to Level Up Your Content Promotion Game"},"content":{"rendered":"

We live in the information age, so naturally, there is too much content to read out there!<\/span><\/p>\n

That\u2019s incredible for a reader who\u2019s spoiled for choice, but where do we humble writers begin? <\/span><\/p>\n

Content is the cornerstone of inbound marketing<\/a> and we all know how difficult it is to write something worthwhile! So most of our time goes into writing and we don\u2019t leave enough time for its promotion \u2014 getting it out to the right audience and building traction. I forgot to mention all of this needs to be done quickly once published. You need to get the timing right, just like baking a cake.<\/span><\/p>\n

Download Free: A\/B Testing Guide<\/em><\/span><\/a><\/h2>\n

I have an example below from our own blog that shows what impact it may have had, to be honest, we must give credit to the content quality since it may have been different but promotion was done for one and not for the other.<\/span><\/p>\n

Here’s the comparison:<\/p>\n

\"Unpromoted<\/p>\n

Unpromoted Post<\/strong><\/p>\n

\"Promoted<\/p>\n

Promoted Post<\/strong><\/p>\n

It\u2019s shown to be an important process that has boosted the traction of a lot of our own posts. I think of it as a nitrous boost for your blog\u2019s journey around the web.<\/span><\/p>\n

Don\u2019t worry in case you haven\u2019t been able to achieve the same results with your content promotion. Some angels out there have been looking out for us and have spent time and effort to build great solutions for us, I\u2019ve discussed some of those solutions here to help you level up your content promotion game.<\/span><\/p>\n

Let\u2019s begin:<\/span><\/p>\n

1) Mailshake.com<\/h2>\n

This baby is still in the beta stage, its goal is simple; you want to contact your influencers but:<\/span><\/p>\n

1.<\/strong> You don\u2019t have their email ids and let’s say by some luck you get them,<\/span><\/p>\n

2.<\/strong>\u00a0<\/span>You don\u2019t want to waste time sending individual emails, because response rates for cold emails are very low, so you need to bulk up the number of emails you send. Let\u2019s face it, cold outreach<\/a> can seem like shooting arrows in the dark.<\/span><\/p>\n

3.<\/strong> You need to do social outreach too, through LinkedIn, Facebook and Twitter but again, how many tweets will you send out individually?<\/span><\/p>\n

Mailshake.com<\/a> (earlier ContentMarketer.io) will help you resolve each of these issues like so:<\/p>\n

The first step is to find influencers, you can do so by researching a page that has your relevant influencers mentioned such as a digital marketing event page or a blog post on social media influencers for eCommerce. From here you simply scan the post you want, Mailshake.com does the rest.<\/span><\/p>\n

\"ContentMarketer.io<\/span><\/p>\n

Voila! You\u2019ve got their email ids, Twitter handles, and even contact form URLs; basically, the whole red carpet! (You can even upload .csv files in case you\u2019ve got contact lists.)<\/span><\/p>\n

You can craft emails (or use inbuilt templates) and reach out to your influencers in batches, after clicking \u2018send\u2019 your email campaigns<\/a> will be tracked for opens and clicks. This is great to gain insight on who is more responsive and learn about who you can contact again.<\/span><\/p>\n

Similarly, for Twitter, you can tweet out to them or send direct messages.<\/span><\/p>\n

The screenshot illustrates the interface where the entire process takes place.<\/span><\/p>\n

\"ContentMarketer.io
Email page<\/figcaption><\/figure>\n

What\u2019s even cooler:<\/span><\/p>\n

The team is easy to reach in case of queries, they are receptive to your suggestions for the product. Colin from Mailshake.com (who\u2019s a co-founder along with Sujan Patel) helped me out and added an image editor within 24 hours.<\/span><\/p>\n

Here is the conversation I had:<\/span><\/p>\n

\"ContentMarketer.io<\/p>\n

It spoon-feeds the process of cold outreach to influencers and you can export all your data into .csv format so that your boss can be happy with his excel sheets later in the day.<\/span><\/p>\n

2) Followerwonk<\/h2>\n

From the great minds of the wizards of Moz, comes this beauty. Followerwonk<\/a> helps you find Twitter influencers based on keywords in their bios (or profiles), you can compare different users to find which ones are more relevant and useful to your needs \u2013 this is perhaps the most vital tool because a focused approach towards promotions is the thumb rule in B2B.<\/span><\/p>\n

Using Followerwonk is as easy as I dare say, Google search.<\/p><\/blockquote>\n

Once you\u2019ve got your list, filter them according to the number of followers or tweets they send, or even social authority rank.<\/p>\n

\"Filters
Filters on Followerwonk<\/figcaption><\/figure>\n

You can even make custom filters based on your Twitter profile that you\u2019ve synced with Followerwonk. For example, contacts who are my followers, and not followed by me can be pulled out. Basically, it gives a whole combination of possibilities with your Twitter handle.<\/span><\/p>\n

Download Free: A\/B Testing Guide<\/em><\/span><\/a><\/h2>\n

3) Buzzsumo<\/h2>\n

Let\u2019s begin with an example:<\/p>\n

I searched for the \u201cMobile App A\/B testing tool<\/a>\u201d because it\u2019s a topic I wanted to find what others had written on. Here\u2019s where Buzzsumo<\/a> comes in.<\/p>\n

What does this tool do?<\/p>\n