{"id":33047,"date":"2015-09-21T10:57:07","date_gmt":"2015-09-21T10:57:07","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=33047"},"modified":"2025-05-05T15:09:05","modified_gmt":"2025-05-05T09:39:05","slug":"optimize-pages-for-email-signups","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/optimize-pages-for-email-signups\/","title":{"rendered":"11 Pages on Your Site That Need Optimization to Get More Email Signups"},"content":{"rendered":"\n

I really couldn’t understand this at first.<\/span><\/p>\n\n\n\n

After all, we live in the modern age of social media, content marketing, and all that good <\/span>new web<\/span><\/i> stuff, so why do we still need to worry about collecting emails?<\/span><\/p>\n\n\n\n

I mean, email was invented in 1978, and it’s as far from modern technology as the original Dodge Magnum<\/a> (introduced in the same year).<\/span><\/p>\n\n\n\n

Download Free: Landing Page Optimization Guide<\/span><\/a><\/em><\/h2>\n\n\n

So What gives? Why is eMail Still a Thing?<\/strong><\/h2>\n\n\n

Well, the answer’s actually pretty simple…<\/span><\/p>\n\n\n\n

No matter if we like it or not, no matter how much spam there is out there, no matter how unimpressed we are looking at our inboxes, <\/span>email still works<\/b>. And not just “kind of works.” It works better than any other channel<\/a>.<\/span><\/p>\n\n\n\n

According to eMarketer, for example, email marketing<\/a> was cited as the most effective digital marketing channel of 2014 for customer retention<\/a> in the United States. Although that was one year ago, we have every reason to believe that the situation hasn’t changed much since.<\/span><\/p>\n\n\n\n

So today, we’re taking the <\/span>lazy marketer’s approach<\/span><\/a><\/i> and discussing how to improve your newsletter subscription conversions on pages that<\/a> you already have on your site. No new content is needed. Particularly:<\/span><\/p>\n\n\n\n