{"id":31357,"date":"2015-07-15T15:59:03","date_gmt":"2015-07-15T15:59:03","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=31357"},"modified":"2026-04-08T13:16:54","modified_gmt":"2026-04-08T07:46:54","slug":"use-upsell-cross-sell","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/use-upsell-cross-sell\/","title":{"rendered":"How to Upsell and Cross-Sell? Strategies to Boost Revenue for eCommerce Businesses"},"content":{"rendered":"\n<p><em>\u201cBuy me those chocolates.\u201d<\/em><\/p>\n\n\n\n<p><em>The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out.&nbsp;<\/em><\/p>\n\n\n\n<p><em>The counter guy grinned. The mother winced.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\"><strong>Download Free: A\/B Testing Guide<\/strong><\/span><\/a><\/em><\/h3>\n\n\n\n<p><em>She just got cross-sold.<\/em><\/p>\n\n\n\n<p>Amazon has reported that the business of cross-selling and upselling make up as much as 35% of its revenue.<\/p>\n\n\n\n<p>Product recommendations are responsible for an average of 10-30% of eCommerce site revenues. There&#8217;s no reason why upselling and cross-selling shouldn&#8217;t work for you. What works between the two is something you can figure out with our powerful <a href=\"https:\/\/vwo.com\/blog\/ab-testing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing tool<\/a>.&nbsp;<\/p>\n\n\n\n<p>In this post, we look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is upselling and cross-selling?<\/li>\n\n\n\n<li>Advantages and disadvantages of upselling<\/li>\n\n\n\n<li>Should you upsell or cross-sell?<\/li>\n\n\n\n<li>How to improve cross-selling and upselling?<\/li>\n\n\n\n<li>How to effectively cross-sell and upsell?<\/li>\n\n\n\n<li>Upselling and cross-selling examples<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"What are upselling and cross-selling?\" id=\"what-are-upselling-and-cross-selling\" data-menu-id=\"what-are-upselling-and-cross-selling\" style=\"text-align:left\"><strong>What are upselling and cross-selling?<\/strong><\/h2>\n\n\n<p>Upselling and cross-selling are cousins of selling.<\/p>\n\n\n\n<p>Here\u2019s a fun example that brings out the difference between upselling and cross-selling clearly:<\/p>\n\n\n\n<p>Buy a cow from me, and I\u2019ll offer you a better one for 50 bucks more: the better cow is an <strong>upsell<\/strong>.<\/p>\n\n\n\n<p>Buy a cow from me, and I\u2019ll throw in a hay bale for 5 bucks: the hay bale is a <strong>cross-sell<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"2000\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png\" alt=\"Upsell And Cross Sell\" class=\"wp-image-58831\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png 1638w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell.png?tr=w-375 375w\" sizes=\"(max-width: 1638px) 100vw, 1638px\" \/><\/figure>\n<\/div>\n\n\n<p><strong><strong>Upselling<\/strong> <\/strong>is a strategy to sell a premium, more expensive version of a product that the customer already owns (or is buying). A premium version is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a higher, better model of the product or<\/li>\n\n\n\n<li>same product with value-add features that raise the perceived value of the offering<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"1828\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png\" alt=\"Upsell And Cross Sell 2\" class=\"wp-image-58835\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png 1556w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Upsell-and-Cross-Sell-2.png?tr=w-375 375w\" sizes=\"(max-width: 1556px) 100vw, 1556px\" \/><\/figure>\n<\/div>\n\n\n<p>Upselling is the reason why we have a 54\u201d television instead of the 48\u201d we planned for. It\u2019s also the reason you might have subscriptions that include services you don\u2019t use.<\/p>\n\n\n\n<p><strong><strong>Cross-selling<\/strong> <\/strong>is a strategy to sell complementary products, related to the one a customer already owns (or is buying). Such products generally belong to different product categories but will be complementary, like socks with a pair of shoes, or an <a href=\"https:\/\/www.neo.space\/email-marketing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing tool<\/a> with CRM software in a B2B cross-selling.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Cross-selling is a battle-ready strategy. Here\u2019s how McDonald\u2019s does it: Their apple pie dispensers are kept right behind the cashier, in full view of customers. The head of the U.S. division for McDonald\u2019s Corp., Jeff Stratton, said in an interview that moving the dispensers to the back kitchen area would probably cut apple pie orders by half.<\/p>\n\n\n\n<p>There is another popular sales technique known as bundling. Bundling is the offspring of cross-selling and upselling. You bundle together the main product and other auxiliary products for a higher price than what the single products are sold for alone.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"What is bundling in eCommerce?\" id=\"what-is-bundling-in-ecommerce\" data-menu-id=\"what-is-bundling-in-ecommerce\" style=\"text-align:left\">What is bundling in eCommerce?<\/h2>\n\n\n<p>By bundling together the camera and two very related (even essential) products, Nikon makes a compelling offer.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"484\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png\" alt=\"Bundling In Ecommerce\" class=\"wp-image-58837\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png 1486w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Bundling-in-eCommerce.png?tr=w-375 375w\" sizes=\"(max-width: 1486px) 100vw, 1486px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"http:\/\/amazon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Bundling is also quite often used along with a discount <a href=\"https:\/\/www.inc.com\/veer-gidwaney\/the-power-of-bundling-how-this-e-commerce-strategy-will-change-your-industry.html\" target=\"_blank\" rel=\"noreferrer noopener\">to increase the perceived value<\/a> of the offering.&nbsp;<\/p>\n\n\n\n<p>Pure Bundling is when products are made available only in bundles and cannot be bought individually. Mixed bundling is when both options (individual buy and bundle buy) are made available.<\/p>\n\n\n\n<p>Vineet Kumar from HBS and Timothy Derdenger at Carnegie Mellon University teamed up together and <a href=\"https:\/\/hbswk.hbs.edu\/item\/better-by-the-bundle\" target=\"_blank\" rel=\"noreferrer noopener\">studied bundling as used by Nintendo<\/a> in their video game market. Revenues fell almost 20% when Nintendo switched from mixed bundling to pure bundling. In the gaming market, prices fall each day, so customers looking to buy just <em>that <\/em>one thing will choose to wait until it becomes available, likely at a cheaper price.<\/p>\n\n\n\n<p>So should you use upselling, cross-selling, pure bundling, or mixed bundling?<\/p>\n\n\n\n<p><a href=\"https:\/\/vwo.com\/ab-testing\/\">A\/B test<\/a> and find out what works for you!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/AB-Testing-banner-img-UPsell-and-cross-sell-1-1024x127.png\" alt=\"Ab Testing Banner Img Upsell And Cross Sell 1\" class=\"wp-image-57651\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/AB-Testing-banner-img-UPsell-and-cross-sell-1-1024x127.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/AB-Testing-banner-img-UPsell-and-cross-sell-1-1024x127.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/AB-Testing-banner-img-UPsell-and-cross-sell-1-1024x127.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/AB-Testing-banner-img-UPsell-and-cross-sell-1-1024x127.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Specifying a minimum order amount to qualify for free shipping is a great way to use bundling &#8211; but it\u2019s important to choose the right minimum order amount that maximizes conversion rates to the bundle.<\/p>\n\n\n\n<p>Amazon does all of this brilliantly.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Benefits of cross-selling and upselling\" id=\"benefits-of-cross-selling-and-upselling\" data-menu-id=\"benefits-of-cross-selling-and-upselling\" style=\"text-align:left\"><strong>Benefits of cross-selling and upselling<\/strong><\/h2>\n\n\n<p>Cross-selling and upselling are often (and mistakenly) seen as unethical practices to squeeze more sales out of the customer.<\/p>\n\n\n\n<p>As a marketing strategy, however, cross-selling and upselling should be used to \u2018help customers win\u2019. It\u2019s about making recommendations that might better meet a customer\u2019s current needs and aiding them to make a choice by being fully informed about their options.<\/p>\n\n\n\n<p><em>Remind Bob to buy some batteries along with his new wall clock<\/em><\/p>\n\n\n\n<p><em>Jack might be looking for something more powerful than an i5 processor, show him the i7, too.<\/em><\/p>\n\n\n\n<p>So how do cross-selling and upselling help you as a marketer?<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Increases customer retention\" id=\"increases-customer-retention\" data-menu-id=\"increases-customer-retention\" style=\"text-align:left\">Increases customer retention<\/h3>\n\n\n<p>Leaving aside impulse buys, customers buy products and services to solve a problem. They are aware of the problem, but might not be aware of the best solution to the problem.<\/p>\n\n\n\n<p>Steve Jobs was right when he said \u2018People don\u2019t know what they want until you show it to them.\u2019 Upselling or cross-selling done right helps the customer find more value than they were expecting. It can increase revenues by up to 43%, thereby improving your <a href=\"https:\/\/vwo.com\/customer-retention\/\">customer retention<\/a> and repeat purchases.&nbsp;<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Increases average order value and lifetime value\" id=\"increases-average-order-value-and-lifetime-value\" data-menu-id=\"increases-average-order-value-and-lifetime-value\" style=\"text-align:left\">Increases average order value and lifetime value<\/h3>\n\n\n<p>Cross-selling and upselling increase your overall order value and average order value, creating revenue and profit at a very low incremental cost. You\u2019ve already spent valuable marketing dollars to get the customer to your eCommerce store, so maximizing order value is key to ROI.<\/p>\n\n\n\n<p>A Marketing Theory <a href=\"https:\/\/www.themarketingcentre.com\/blog\/marketing-theory-for-non-marketers-customer-retention#:~:text=The%20probability%20of%20selling%20to%20an%20existing,it%20does%20to%20retain%20an%20old%20one.\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> reports that the probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%. Upselling to existing customers is a great strategy to boost lifetime value.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Lowered customer acquisition cost\" id=\"lowered-customer-acquisition-cost\" data-menu-id=\"lowered-customer-acquisition-cost\" style=\"text-align:left\"><strong>Lowered customer acquisition cost<\/strong><\/h3>\n\n\n<p>Upselling and cross-selling strategies offer a great advantage. As you sell products in bundles and push for upgrades for a high-intent lead, you get more out of a single campaign instead of running a separate campaign for an individual product or an upgrade. Thus, it helps to reduce the cost of acquiring new customers.<\/p>\n\n\n\n<p>Businesses can optimize their marketing efforts with upsell and cross-sell, reaching a larger audience and getting the most out of each customer interaction. This approach saves resources and eliminates the need for separate campaigns for different products or upgrades, resulting in significant cost savings.<\/p>\n\n\n\n<p>If you wish to learn more about motivating your visitors to make a purchase decision, listen to our insightful talk with Mogens M\u00f8ller on the VWO Podcast.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pocket-casts wp-block-embed-pocket-casts\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Compete Against The Big Fish By Mogens M\u00f8ller - VWO Podcast\" src=\"https:\/\/pca.st\/embed\/u519rqh5\" style=\"border: 0; border-radius: 8px; width: 100%; height: 200px;\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Disadvantages of cross-selling and upselling\" id=\"disadvantages-of-cross-selling-and-upselling\" data-menu-id=\"disadvantages-of-cross-selling-and-upselling\" style=\"text-align:left\"><strong>Disadvantages of cross-selling and upselling<\/strong><\/h2>\n\n\n<p>Cross-selling and upselling are common strategies used by many companies. However, if not carefully implemented, these strategies lead to customer dissatisfaction.<\/p>\n\n\n\n<p>Two major drawbacks can come with imperfectly implemented cross-sell and upsell techniques.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Decision overload\" id=\"decision-overload\" data-menu-id=\"decision-overload\" style=\"text-align:left\"><strong>Decision overload\u00a0<\/strong><\/h3>\n\n\n<p>If cross-selling involves presenting an overwhelming number of product combinations and choices to customers, it can result in decision overload. When customers see too many options, they may feel overwhelmed and find it difficult to make a decision. This can lead to frustration and, in some cases, customers may abandon the purchase altogether or simply opt for the originally chosen product without considering any additional offerings.&nbsp;<\/p>\n\n\n\n<p>Simplifying the cross-selling process and <a href=\"https:\/\/vwo.com\/blog\/how-audience-targeting-helps-you-build-personalized-experiences\/\">offering targeted and relevant choices<\/a> can help alleviate decision overload and improve the likelihood of successful cross-selling opportunities.<\/p>\n\n\n\n<p>Likewise, complex pricing plans with unclear communication related to benefits can churn customers during upselling as they can\u2019t understand the advantage that the upsell will bring.&nbsp;&nbsp;<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Sales-focused user experience\" id=\"sales-focused-user-experience\" data-menu-id=\"sales-focused-user-experience\" style=\"text-align:left\"><strong>Sales-focused user experience<\/strong><\/h3>\n\n\n<p>Overly aggressive or intrusive upselling and cross-selling efforts have the potential to annoy and frustrate customers. Continuously bombarding them with excessive offers or pushing unrelated products can create a negative perception, undermining their overall experience.&nbsp;<\/p>\n\n\n\n<p>Customers appreciate <a href=\"https:\/\/vwo.com\/website-personalization\/\">a seamless and personalized journey<\/a>, and when they feel inundated with relentless sales pitches, it can detract from their enjoyment and diminish their trust in the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\"><strong>Download Free: A\/B Testing Guide<\/strong><\/span><\/a><\/em><\/h3>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Should you upsell or cross-sell in eCommerce?\" id=\"should-you-upsell-or-cross-sell-in-ecommerce\" data-menu-id=\"should-you-upsell-or-cross-sell-in-ecommerce\" style=\"text-align:left\"><strong>Should you upsell or cross-sell in eCommerce?<\/strong><\/h2>\n\n\n<p>There\u2019s no easy answer as to whether upsell or cross-sell is the best strategy. The best way to decide is through A\/B testing.<\/p>\n\n\n\n<p>Let\u2019s understand it through a hypothetical scenario for an eCommerce store specializing in electronic gadgets and accessories. The marketing team at the store identified an audience segment aged 25-34 who were highly engaged with their website but had a low average order value.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1415\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg\" alt=\"eCommerce store landing page\" class=\"wp-image-79894\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg 2560w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-6-scaled.jpg?tr=w-375 375w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>The marketing team came up with two hypotheses related to cross-selling and upselling to increase average order value and wanted to A\/B test using VWO.&nbsp;<\/p>\n\n\n\n<p>For the cross-sell variation, the team added a personalized &#8220;You May Also Like&#8221; section below the main product being viewed. They curated a list of complementary accessories, such as wireless headphones and protective cases, alongside the primary product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1410\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg\" alt=\"cross-sell variation of eCommerce store's product page\" class=\"wp-image-79897\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg 2560w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-4-scaled.jpg?tr=w-375 375w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>For the upsell variation, the team introduced an &#8220;Upgrade Your Experience&#8221; section on the product page. They showcase premium versions or higher-end models of the product being viewed, highlighting the enhanced features, durability, or performance advantages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1410\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg\" alt=\"Upsell variation of eCommerce store's product page\" class=\"wp-image-79900\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg 2560w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Frame-5-scaled.jpg?tr=w-375 375w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>The marketing team ran the A\/B test for 14 days and monitored the average order value and revenue. The test ended with the upsell variation yielding a higher average order value of $110 and revenue of $28000 compared to the cross-sell variation at $90 and revenue of $25000, indicating that customers who were exposed to the upsell section were more likely to opt for higher-priced products.<\/p>\n\n\n\n<p>Based on the test, the marketing team at the eCommerce store will prioritize the upsell approach as it resulted in both a higher average order value and revenue.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to go for an A\/B test as it will prioritize either cross-sell or upsell based on the version with better conversion rate, profit margins, and customer feedback.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vwo.com\/why-us\/technology\/\">Understand why VWO is the best A\/B testing tool in the market<\/a><\/p>\n\n\n\n<p>PRWD head of usability, Paul Rouke explains why cross-sell works best on checkout pages.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"209\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Cross-Sell-when-it-works.png\" alt=\"Why Cross-Sell Works For Checkout Page\" class=\"wp-image-31381\" style=\"width:680px;height:209px\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Cross-Sell-when-it-works.png 680w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Cross-Sell-when-it-works.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Cross-Sell-when-it-works.png?tr=w-375 375w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.advancedwebranking.com\/blog\/in-depth-analysis-product-correlations-for-cross-and-up-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advancedwebranking<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"How to improve cross-selling and upselling?\" id=\"how-to-improve-cross-selling-and-upselling\" data-menu-id=\"how-to-improve-cross-selling-and-upselling\" style=\"text-align:left\">How to improve cross-selling and upselling?<\/h2>\n\n\n<p>One of the most common ways to upsell is to suggest the next higher model. But when it\u2019s just 4% that you are targeting, the margin for error is as thin as the edge of a blade.<\/p>\n\n\n\n<p>Here are some suggestions to improve upsell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote your most reviewed or most sold products<\/li>\n\n\n\n<li>Give more prominent space for the upsell, display <a href=\"https:\/\/vwo.com\/blog\/testimonials-improve-conversion-rate\/\">testimonials<\/a> for the upsell<\/li>\n\n\n\n<li>If you have <a href=\"https:\/\/vwo.com\/blog\/personas-to-optimize-ecommerce-website\/\">customer personas<\/a> in place, use those to make relevant suggestions<\/li>\n\n\n\n<li>Make suggestions relevant by giving context: <em>why should I buy that instead of this<\/em>?<\/li>\n<\/ul>\n\n\n\n<p>And always, always, make sure you suggest products from the same category. Don\u2019t ask your website visitor to buy a 17-inch laptop when they\u2019re shopping for a MacBook Air. The two products don\u2019t satisfy the same needs.<\/p>\n\n\n\n<p>Use cross-sell techniques more on the check-out page to tap into impulse buying:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cross-sell products should be at least 60% cheaper than the product added to the cart so buyers consider adding it to their carts even though they didn\u2019t originally intend to purchase them<\/li>\n\n\n\n<li>Go for products that are easily missed out: filters for lenses, earphones for mobile phones, lighter for a gas stove, and of course, scrub for cows.. the possibilities are endless<\/li>\n\n\n\n<li>Try not to bombard them with too many choices that distract them, so they end up <a href=\"https:\/\/vwo.com\/cart-abandonment\/\">abandoning their cart<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>If you are manually pushing upsell\/cross-sell suggestions, it would be worthwhile to automate the system. Products should be categorized and related products should be tagged so as to enable automation.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"How to effectively cross-sell and upsell?\" id=\"how-to-effectively-cross-sell-and-upsell\" data-menu-id=\"how-to-effectively-cross-sell-and-upsell\" style=\"text-align:left\"><strong>How to effectively cross-sell and upsell<\/strong>?<\/h2>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #993300\">Upsell and cross-sell works when you are able to ease the decision making process of a customer.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p>A <a href=\"https:\/\/www.bain.com\/insights\/the-right-product-choices\/#:~:text=The%20traditional%20aim%20of%20reducing%20complexity%20is,10%%2D35%%2C%20according%20to%20Bain%20&amp;%20Co%20analysis.\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> by Bain showed that reducing complexity and narrowing choices can boost revenues by 5-40% and cut costs by 10-35%.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. Upsell smart by narrowing choices\" id=\"1-upsell-smart-by-narrowing-choices\" data-menu-id=\"1-upsell-smart-by-narrowing-choices\" style=\"text-align:left\">1. Upsell smart by narrowing choices<\/h3>\n\n\n<p>Too many choices can be paralyzing. Professor Iyengar and her research assistants conducted a <a href=\"https:\/\/www.nytimes.com\/2010\/02\/27\/your-money\/27shortcuts.html\">study<\/a> on the effect of choices in the California Gourmet market. They set up booths of Wilkin and Sons Jams \u2014 one offered an assortment of 24 jams while the other had on display 6 jam varieties.<\/p>\n\n\n\n<p>60% of the visitors stopped by the larger booth while only 40% flocked to the one with fewer choices.<\/p>\n\n\n\n<p>But 30% of visitors that sampled at the small booth made a buy, while <em>only 3% of the 60% visitors<\/em> to the larger booth went on to make a purchase.<\/p>\n\n\n\n<div class=\"wp-block-vwo-gutenberg-vwo-protip\"><div id=\"vwo-gutenberg\"><div class=\"vwo-protip-section\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/2024\/05\/icon-bulb.svg\" width=\"36\" height=\"42\" \/><div><strong class=\"vwo-protip-heading\">Pro Tip!<\/strong><p class=\"vwo-protip-content\">Don\u2019t bombard your current customers with too many choices. If they\u2019ve already said no to an upsell product, do not push for it. Think of upselling as a gentle suggestion, not an aggressive sales tactic. And when in doubt, A\/B test!<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"298\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png\" alt=\"Blog Banner How To Upsell And Cross Sell Content Update Center 2\" class=\"wp-image-58841\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_How-to-Upsell-and-Cross-Sell-Content-Update-Center-1.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Offer bundles to reduce decision complexity\" id=\"2-offer-bundles-to-reduce-decision-complexity\" data-menu-id=\"2-offer-bundles-to-reduce-decision-complexity\" style=\"text-align:left\"><strong>2. Offer bundles to reduce decision complexity<\/strong><\/h3>\n\n\n<p>Every action the user has to take makes the decision making more complex. Think of ways to reduce the number of actions in a buying decision. We have a limited amount of energyto be spent on decision making.<\/p>\n\n\n\n<p>Bundling brings together related products that are of relevance to a customer. Buying them individually involves more decision making and more steps. Whereas through bundling, in one a customer is able to buy multiple products together.<\/p>\n\n\n\n<p>It\u2019s also important to understand how we make decisions. Exactly how rational are we at decision making?<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. Use price anchoring: The surprising power of dummy choices\" id=\"3-use-price-anchoring-the-surprising-power-of-dummy-choices\" data-menu-id=\"3-use-price-anchoring-the-surprising-power-of-dummy-choices\" style=\"text-align:left\"><strong>3. Use price anchoring: The surprising power of dummy choices<\/strong><\/h3>\n\n\n<p>A few years back, The Economist ran an ad that looked like this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"307\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/Upsell-and-cross-sell.gif\" alt=\"Upsell And Cross Sell\" class=\"wp-image-57656\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.researchgate.net\/figure\/Famous-example-of-a-decoy-marketing_fig1_340590709\" target=\"_blank\" rel=\"noreferrer noopener\">Researchgate<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>You get a web-only subscription for $59, a print-only subscription for $125 or both, again, for $125! Needless to say, the print-only subscription option is a dummy choice. Who would ever choose an inferior option when the price is the same?<\/p>\n\n\n\n<p>Dan Ariely took the ad and took it to 100 MIT students to see what they would choose.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"283\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/Economics-subscription-centre.jpeg\" alt=\"Economics Subscription Centre\" class=\"wp-image-57657\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/Economics-subscription-centre.jpeg 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/04\/Economics-subscription-centre.jpeg?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.npr.org\/2017\/03\/10\/519270280\/dan-ariely-when-are-our-decisions-made-for-us\" target=\"_blank\" rel=\"noreferrer noopener\">NPR.org<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>An overwhelming majority chose what seemed the \u2018best\u2019 option \u2013 both print and web subscription at $125. <\/p>\n\n\n\n<p>16% chose the web-only subscription. Nobody chose the print-only subscription at $125.<\/p>\n\n\n\n<p>Dan then took off the middle choice\u2014the print-only one. And ran the test again on 100 people. This is how the opt-in rates looked now.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"352\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Subscription-Rates-without-the-dummy-choice.png\" alt=\"No Price Anchoring - without the dummy choice\" class=\"wp-image-31397\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Subscription-Rates-without-the-dummy-choice.png 642w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Subscription-Rates-without-the-dummy-choice.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2015\/07\/Subscription-Rates-without-the-dummy-choice.png?tr=w-375 375w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n<\/div>\n\n\n<p>Surprisingly, the majority (68%) people chose the cheaper option when the dummy choice was removed. The print and web subscription that saw 84% subscription in the presence of the dummy choice now got a significantly low 32% subscription rate.<\/p>\n\n\n\n<p>An inferior choice makes a similar but superior choice look better even when other options are cheaper.<\/p>\n\n\n\n<p><strong>Actionable Tip<\/strong>: consider a customer looking at a top-tier entry-level DSLR. Show him a mid-level DSLR without add-ons for a marginally higher price and the same mid-level DSLR with add-ons at the same higher price.<\/p>\n\n\n\n<p>Upsell it with the proper communication \u2014 how does the mid-level DSLR help the customer win? \u2014 and you have a good probability of making the upsell.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. Be helpful and offer value, not pushy or aggressive\" id=\"4-be-helpful-and-offer-value-not-pushy-or-aggressive\" data-menu-id=\"4-be-helpful-and-offer-value-not-pushy-or-aggressive\" style=\"text-align:left\"><strong>4. Be helpful and offer value, not pushy or aggressive<\/strong><\/h3>\n\n\n<p>A key principle in cross-selling and upselling is to assist the customer, suggesting products that make sense to them and are relevant to their needs. Use data and customer behaviors to offer relevant products that are likely to meet their needs or solve a current or potential problem.<\/p>\n\n\n\n<p>Here\u2019s what you shouldn\u2019t do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Suggest upsells and cross-sells before a customer picks a product<\/li>\n\n\n\n<li>Bombard customers with too many cross-sell and upsell products<\/li>\n\n\n\n<li>Sly tactics like hiding pre-selected add-ons in the hope customers don\u2019t notice it<\/li>\n<\/ol>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Don\u2019t forget post-purchase cross-selling\" id=\"5-dont-forget-post-purchase-cross-selling\" data-menu-id=\"5-dont-forget-post-purchase-cross-selling\" style=\"text-align:left\"><strong>5. Don\u2019t forget post-purchase cross-selling<\/strong><\/h3>\n\n\n<p>Your opportunity to cross-sell doesn\u2019t end once the customer has checked out. In fact, the experience after the initial purchase is a key moment in the customer journey that too many eCommerce businesses forget about. Don\u2019t just send the receipt and the product \u2013 use the opportunity to develop loyalty and make special offers after customer purchases.<\/p>\n\n\n\n<p>Use emails, confirmation pages, and other post-purchase communications to offer further products, incentives, and value to the customer.&nbsp;<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"6. Personalize customer experience\" id=\"6-personalize-customer-experience\" data-menu-id=\"6-personalize-customer-experience\" style=\"text-align:left\"><strong>6. Personalize customer experience<\/strong><\/h3>\n\n\n<p>Personalizing products or offering recommendations for an upsell or cross-sell campaign based on past behavior, purchases, and geography creates a more tailored and relevant customer experience, increasing the likelihood that customers will find value in the additional offerings presented to them.<\/p>\n\n\n\n<p>For example, a SaaS company can create an upsell opportunity for its paid customers by analyzing their past behavior and offering an upgrade plan with new features that will address their pain points.&nbsp;<\/p>\n\n\n\n<p>Personalization enables a business to provide customized solutions to their users\u2019 needs resulting in improved customer satisfaction and business outcomes.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Did you know? <\/strong><a href=\"https:\/\/vwo.com\/personalization\/\">VWO helps you create 1000s of unique personalization journeys<\/a><\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Upselling and cross-selling examples\" id=\"upselling-and-cross-selling-examples\" data-menu-id=\"upselling-and-cross-selling-examples\" style=\"text-align:left\">Upselling and cross-selling examples<\/h2>\n\n\n<p>Here are two real-world examples of upselling and cross-selling, illustrating how these brands leveraged these strategies to their advantage while employing the techniques we discussed earlier.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. Overstock\" id=\"1-overstock\" data-menu-id=\"1-overstock\" style=\"text-align:left\">1. Overstock<\/h3>\n\n\n<p>Overstock, a home goods internet retailer, is an excellent example of cross-selling. Below is the product landing page where you can see a \u2018frequently bought together\u2019 section.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2865\" height=\"1194\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png\" alt=\"Overstock cross-sell section\" class=\"wp-image-79903\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png 2865w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-3.27.59-PM.png?tr=w-375 375w\" sizes=\"(max-width: 2865px) 100vw, 2865px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.overstock.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Overstock<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The section is designed to suggest related products that customers may find useful, along with the main product they are considering. The section comes as natural and is not intrusive to the user experience.&nbsp;<\/p>\n\n\n\n<p>Overstock allows customers to select or deselect related products, which enables customers to customize their purchase and choose only the additional items they are interested in rather than being forced to buy the entire bundle. It enhances the chances of customers adding more items to their cart with cross-selling techniques, resulting in increased sales.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Semrush\" id=\"2-semrush\" data-menu-id=\"2-semrush\" style=\"text-align:left\">2. Semrush<\/h3>\n\n\n<p>Semrush, a SaaS platform for online marketing is a great upselling example. It utilizes a compelling upsell technique by enabling users to create free accounts and gain limited access to platform features. Then, it allows them to assess its potential and become acquainted with it. After providing this limited access, the platform strategically places CTAs on each feature page to encourage customers to upgrade their plans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2870\" height=\"1568\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png\" alt=\"Semrush upsell page\" class=\"wp-image-79906\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png 2870w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-4.40.09-PM.png?tr=w-375 375w\" sizes=\"(max-width: 2870px) 100vw, 2870px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a><\/figcaption><\/figure>\n\n\n\n<p>Also, Semrush doesn\u2019t stop once a free plan user upgrades. For paying users, Semrush employs the same upsell technique by utilizing CTAs that prompt them to upgrade to plans offering more advanced features and <a href=\"https:\/\/vwo.com\/blog\/deliver-personalized-recommendations-the-amazon-netflix-way\/\">personalized recommendations<\/a>.&nbsp;<\/p>\n\n\n\n<p>Thus, it gradually makes users habitual to its Saas platform, then strategically makes upsells that cater to the online marketing needs of the users.<\/p>\n\n\n\n<p>Also, it gives a massively discounted price on yearly plans to entice users to upgrade from monthly to annual subscriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2828\" height=\"1395\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png\" alt=\"Semrush plans and pricing section\" class=\"wp-image-79909\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png 2828w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2023\/06\/Screenshot-2023-06-07-at-5.08.50-PM.png?tr=w-375 375w\" sizes=\"(max-width: 2828px) 100vw, 2828px\" \/><figcaption class=\"wp-element-caption\">Image source: Semrush<\/figcaption><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Final takeaways\" id=\"final-takeaways\" data-menu-id=\"final-takeaways\" style=\"text-align:left\"><strong>Final takeaways<\/strong><\/h2>\n\n\n<p>If there\u2019s one thing to take away from this post, it has to be this:<\/p>\n\n\n\n<p>Upsell and cross-sell techniques are powerful strategies that can help customers make better decisions, faster.&nbsp;<\/p>\n\n\n\n<p>To figure out which of these works for your customers, you shouldn\u2019t rely on guesswork. A\/B test differing cross-sell and upsell marketing strategies for your multiple visitor segments to determine what works for each of them, so you can deploy the one that drives maximum improvement in sales.<\/p>\n\n\n\n<p>&nbsp;<a href=\"https:\/\/vwo.com\/testing\/\">VWO Testing<\/a> allows you to create and run tests on your key pages to experiment with the various upsell and cross-sell tactics discussed above and optimize them for increased revenue. With an easy-to-use <a href=\"https:\/\/vwo.com\/why-us\/technology\/visual-editor\/\">Visual Editor<\/a>, you can create and run tests independently without having to rely on your IT team. Sign up for a <a href=\"#free-trial\">free trial<\/a> to assess the tool for yourself or <a href=\"#request-demo\">request a personalized demo<\/a> from one of VWO\u2019s optimization experts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1256\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png\" alt=\"How To Upsell And Cross Sell Content Update Bottom Banner\" class=\"wp-image-58843\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/How-to-Upsell-and-Cross-Sell-Content-Update_bottom-banner.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBuy me those chocolates.\u201d The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out.&nbsp; The counter guy grinned. The mother winced. Download Free: A\/B Testing Guide She just got cross-sold. Amazon has reported that the business of cross-selling and upselling make&#8230;<\/p>\n","protected":false},"author":59,"featured_media":58825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":13,"footnotes":""},"categories":[1855],"tags":[],"feature":[1852,10526],"industry-type":[10318],"product":[],"role":[10636,10633,10634],"region":[],"class_list":["post-31357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","feature-ab-testing","feature-experimentation-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Upsell &amp; Cross-sell? 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