So you\u2019ve spent time, money, and effort creating your online shop. Your landing page is engaging, your product descriptions are tempting and your product photos are spot on. You have a steady stream of traffic coming to your site \u2013 but are your sales figures matching up?<\/p>\n\n\n\n
If not, it might be time to optimize your checkout process.<\/p>\n\n\n\n
Your checkout process is the last hurdle before visitors turn into customers, so it\u2019s crucial to get it right. <\/p>\n\n\n\n
So what makes the perfect checkout page?<\/p>\n\n\n\n
Perfection varies according to your product and audience. Imagine buying a high-end designer item versus buying office stationery. You\u2019ll want to dwell over one purchase while paying using a one-click button for the other. No two eCommerce websites are alike, and so no two checkout processes should be either.<\/p>\n\n\n\n
The only way to find your version of \u2018perfection\u2019 is to continuously test to see what works. It\u2019s imperative to explore the possibilities in a planned way \u2013 with A\/B testing<\/a>. For instance, finance company PayU increased its checkout rate by 6%<\/a> through systematic testing of its checkout page.<\/p>\n\n\n\n You simply create an alternative version of your checkout page and compare it against the original to see which produces the best results. The benefit of testing is that you get data that tells you which version works better before committing to any major changes. A\/B tests can be as simple as changing a few words to altering the entire layout.<\/p>\n\n\n\n Here are some ideas to get started:<\/p>\n\n\n VWO\u2019s repository of over 150 success stories<\/a> is a good starting point for those who want to see what others are testing. But every retailer is different \u2013 so look at your findings and data to see what you should try.<\/p>\n\n\n\n Fine-tuning the checkout process takes time and experimentation. Get it right and you\u2019ll end up with happy customers who will be coming back for more. Get it wrong and your tests will only point you in the right direction.<\/p>\n\n\n\n Don\u2019t rely on luck and guesses \u2013 test, plan, and strategically experiment with your process<\/a> to ensure your sales match up with your web traffic.<\/p>\n\n\n\n You can watch this webinar to delve into the psychological principles of conversion optimization<\/p>\n\n\n\nTest for checkout page usability<\/h2>\n\n\n
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Test for psychological triggers on the checkout page<\/h2>\n\n\n
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Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n