{"id":30643,"date":"2015-05-29T20:30:41","date_gmt":"2015-05-29T20:30:41","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=30643"},"modified":"2025-05-01T16:24:04","modified_gmt":"2025-05-01T10:54:04","slug":"5-easy-ab-test-ideas","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/5-easy-ab-test-ideas\/","title":{"rendered":"5 Easy A\/B Test Ideas To Get You Started \u200b\u200bon Conversion Rate Optimization"},"content":{"rendered":"\n

So you\u2019ve just stepped into the world of Conversion Rate Optimization<\/a>. Everyone seems to be advocating A\/B testing<\/a>. But you are still a little disoriented and would appreciate some direction to get started.<\/p>\n\n\n\n

You are in the right place.<\/p>\n\n\n\n

The Internet is littered with posts that ask you to go ahead and test this CTA or that headline. It\u2019s essential to remember that the best-performing A\/B tests are planned<\/em> and executed<\/em> well \u2014 using the scientific method.<\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/em><\/a><\/h2>\n\n\n
\n
\"Scientific
Image source: HubPages<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n\n

A\/B testing comes at the experiment stage<\/a> of the scientific method. Without such a process, testing becomes a spray-and-pray tactic that yields little dividend.<\/p>\n\n\n\n

Without further ado, here are five easy A\/B test ideas<\/a> to give you direction and a glimpse of the many possibilities.<\/p>\n\n\n

Test 1: A\/B test headline copy<\/strong><\/h2>\n\n\n

Let\u2019s start with headline copy testing, which should be your launching pad in the A\/B testing realm, as headlines are a doorway, a welcome mat, that all visitors must cross.<\/p>\n\n\n\n

Only 2 out of 10 readers<\/a> ever make it past the headline, on average. This means that 80% of readers never make it past the headline. If you suffer from lack of conversions on your homepage, it should be an indicator to test your headline. As the first message displayed to visitors, the headline holds the greatest (and easiest) opportunity to optimize your landing pages<\/a>. The saying \u201cyou only have one chance to make a first impression\u201d looms large over grabbing that first-time visitor, and you only have a few milliseconds, according to Carleton University, Canada, before the visitor moves on or bails.<\/p>\n\n\n\n

For instance, a company called Monthly 1K wanted to increase the number of visitors purchasing their online courses. They decided to test if they change the presentation of the headline; it would lead to better conversions. The original headline they presented was \u201cHow to Make a $1000 a Month Business<\/em>\u201d. The second headline excluded the dollar sign. The results were crystal clear, providing an actual dollar amount resulted in a higher conversion rate. Visitors were able to visualize themselves making a dollar amount rather than just the number value. Showcase the value of your products; that\u2019s the only thing visitors will ever pay for.<\/p>\n\n\n\n

\"Blog<\/a><\/figure>\n\n\n

Test 2: A\/B test your colors<\/strong><\/h2>\n\n\n

The color of your words, calls to action, and the purchase buttons are examples of how simple changes (single or multiple)<\/a> can hugely affect conversion rates<\/a>. Say you have a scenario where your call to action prompts visitors to click on a \u201cmake an appointment<\/em>\u201d form. You test your calls to action with a red button in the control version and a green button in the variation. You discover that more visitors were clicking through to the appointment form with the green CTA. By changing your CTA to green, your appointment bookings surge. Changing your CTA to a different color won\u2019t work in every situation, but since you\u2019re testing it with your live visitors, you can see firsthand what makes them click.<\/p>\n\n\n\n

Take a look at the case study below on how a color change can positively affect conversion rate. Here the color change was done in conjunction with a button design change. The combination of the two led to a nice conversion increase. This particular online seller realized a gain of over 35% in cart additions.<\/p>\n\n\n

\n
\"Color
Image Source: contentverve.com
<\/figcaption><\/figure>\n<\/div>\n\n

Test 3: A\/B test call to action<\/strong><\/h2>\n\n\n

This is where all the magic happens. You\u2019ve gotten visitors to your CTA. You want them to click, and your team has come up with 12 different CTA buttons with different combinations of wording, colors, and fonts.<\/p>\n\n\n\n

Sometimes, all those things do not play much of a role. Often, it\u2019s just the wording on a call to action, not a time-consuming redesign or color change. A key takeaway from the example below is offering the user value. You are offering them something in return for a click on the button.<\/p>\n\n\n

\n
\"Call
Image Source: contentverve.com<\/figcaption><\/figure>\n<\/div>\n\n\n

Your landing pages should inspire users to take action, whether signing up for your blog, booking an appointment, downloading content, or buying a product. There are several sub-elements you should take into consideration when testing variations of your CTA.<\/p>\n\n\n\n