{"id":27791,"date":"2014-09-23T15:27:43","date_gmt":"2014-09-23T15:27:43","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=27791"},"modified":"2025-04-30T17:42:20","modified_gmt":"2025-04-30T12:12:20","slug":"vwo-acquires-conceptfeedback","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/vwo-acquires-conceptfeedback\/","title":{"rendered":"VWO acquires Concept Feedback \u2013 Get winning A\/B testing ideas through expert UX feedback"},"content":{"rendered":"

We\u2019re proud to announce the acquisition of Concept Feedback, a leading community and resource for locating and contracting with website design and user experience (UX) experts that is used by brand marketers to increase conversion rates<\/a>.<\/p>\n

Now get winning A\/B testing ideas<\/a> through expert UX feedback!<\/p>\n

Download Free: A\/B Testing Guide<\/em><\/span><\/a><\/h2>\n

\"VWO<\/p>\n

As part of the acquisition, Concept Feedback\u2019s offering will be gradually integrated with VWO\u00a0(VWO), with Concept Feedback continuing to operate independently. Concept Feedback aligns with VWO\u2019s flagship feature, the IdeaFactory; a curated library of more than 300 testing ideas and case studies for website optimization<\/a> and conversion tracking. Concept Feedback will provide a similar functionality, enabling VWO\u2019s customers to tap into expertise and new ideas from thousands of UX designers.<\/p>\n

The primary reason we\u2019re acquiring Concept Feedback is because we LOVE the community of 26,000+ designers that has blossomed there<\/b>. We\u2019ve had a long relationship with Concept Feedback. Back in 2010, we got feedback from the Concept Feedback community on the design of VWO\u2019s homepage. The community is so fantastic that one of the members even provided a mockup for an entirely new redesign. Recently, for the new design of VWO.com we got done this fantastic explanatory video on A\/B testing<\/a> by Andrew\u2019s new company Demoduck. Andrew moved on from Concept Feedback, a project that he poured his soul into for a long time, which was co-developed by the awesome team of DevBridge.<\/p>\n

So when Andrew was looking for a new caretaker for the community, we leaped for it.<\/p>\n

VWO was built to remove the barrier of technical expertise limitations in website A\/B testing, a major pain point for marketers looking to optimize their online businesses. As marketers begin to realize there is a quick and easy way to perform optimization tests, their next logical step is to expand into new testing areas, as we\u2019ve seen with the emerging \u2018Power Tester<\/a>\u2019 class \u2013 people who consistently launch multiple website tests per month to increase conversions and revenue.<\/p>\n

Download Free: A\/B Testing Guide<\/em><\/span><\/a><\/h2>\n

Aligning Concept Feedback with VWO and IdeaFactory will bring an endless supply of new ideas, best practices and expertise from carefully vetted design and testing experts to the table for VWO\u2019s customers. Having website optimization \u2018always-on\u2019 democratizes the process, allowing businesses of all sizes to have the same success as those with massive marketing budgets.<\/p>\n

This marriage of A\/B testing and expert UX \/ web design feedback will benefit both the Concept Feedback community of 26,000 users and VWO\u2019s 3700+ customers, and we\u2019re super excited about this made-in-heaven match!<\/p>\n

In case you’re interested, here’s the coverage by VentureBeat<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re proud to announce the acquisition of Concept Feedback, a leading community and resource for locating and contracting with website design and user experience (UX) experts that is used by brand marketers to increase conversion rates. Now get winning A\/B testing ideas through expert UX feedback! Download Free: A\/B Testing Guide As part of the…<\/p>\n","protected":false},"author":14,"featured_media":56736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":2,"footnotes":""},"categories":[1878],"tags":[],"feature":[10526,1859],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-27791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","feature-experimentation-platform","feature-website-surveys"],"acf":[],"yoast_head":"\nVWO acquires Concept Feedback [Update]<\/title>\n<meta name=\"description\" content=\"VWO acquires Concept Feedback, a leading community of user experience (UX) experts that is used by brand marketers to get feedback on their landing pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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