{"id":2499,"date":"2012-05-02T15:40:01","date_gmt":"2012-05-02T10:10:01","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=2499"},"modified":"2025-11-13T17:37:24","modified_gmt":"2025-11-13T12:07:24","slug":"pricing-page-testing","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/pricing-page-testing\/","title":{"rendered":"Coaxing out every possible dollar: a \u201cPricing Page\u201d test you can launch today"},"content":{"rendered":"\n<p><em>Following is a guest post by <strong>Joanna Wiebe<\/strong>, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series <a href=\"https:\/\/copyhackers.com\/\" target=\"_blank\" rel=\"noopener\">Copy Hackers<\/a>. Follow her on Twitter @copyhackers.<\/em><\/p>\n\n\n\n<p>Okay, so here\u2019s something most web copywriters won\u2019t tell you: copy can only do so much.<\/p>\n\n\n\n<p>Even really amazing copy \u2013 like stop-in-your-tracks headlines, clear value propositions, and prominent reasons to believe \u2013 won\u2019t squeeze out every possible conversion on your site.<\/p>\n\n\n\n<p>And, of course, conversion rate optimization is all about squeezing more money out of your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/vwo.com\/landing-page-optimization\/#guide-download\"><span style=\"text-decoration: underline\"><em>Download Free: Landing Page Optimization Guide<\/em><\/span><\/a><\/h3>\n\n\n\n<p>So let\u2019s say you\u2019ve run a bunch of copy tests, a bunch of design tests, a bunch of flow tests.<\/p>\n\n\n\n<p>You\u2019ve done the research, you\u2019ve crafted the <a href=\"https:\/\/vwo.com\/plan\/hypotheses\/\">hypotheses<\/a>, you\u2019ve slaved over test creative, you\u2019ve run tests, you\u2019ve measured results. Great. Good on you.<\/p>\n\n\n\n<p><strong>But what if you could do one test <em>without any research<\/em> beyond that in this post?<\/strong><\/p>\n\n\n\n<p>What if you could develop one treatment that uses exactly the same copy as the control?<\/p>\n\n\n\n<p>What if your next test required a couple of hours of your designer\u2019s\/dev\u2019s time + VWO?<\/p>\n\n\n\n<p>And what if your next test took place on one of the most critical pages in your conversion funnel \u2013 your Plans &amp; Pricing or catalog page \u2013 and could help you pull in more revenue per customer?<\/p>\n\n\n\n<p>What if you could log into VWO right after reading this blog post and have a running test with a great hypothesis ASAP?<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"I Can Hear the Testing Die-Hards Screaming Now\" id=\"i-can-hear-the-testing-die-hards-screaming-now\" data-menu-id=\"i-can-hear-the-testing-die-hards-screaming-now\" style=\"text-align:left\">I Can Hear the Testing Die-Hards Screaming Now<\/h3>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;You can\u2019t just test willy-nilly! You need research.&#8221;<\/em><\/p>\n\n\n\n<p><em>&#8220;You need to know everything there is to know about your visitors before you run a test!&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Okay, okay \u2013 got it. Yes, that\u2019s the ideal way to test. Do surveys, do click-tracking, do user tests. That\u2019s how consultants teach us to test.<\/p>\n\n\n\n<p>(I should know. My hubby and I have been consulting on this stuff for years now.)<\/p>\n\n\n\n<p>But here\u2019s the truth: the average online marketer doesn\u2019t do a lot of research before testing. They should, but they don\u2019t because, in most cases, they\u2019re busy doing the work of 2 people. But they still want to optimize their sites, so they mimic other winning creative treatments in their own tests, or they read books like Cialdini\u2019s \u201cInfluence\u201d and develop test creative based on that.<\/p>\n\n\n\n<p>That\u2019s the <strong>reality<\/strong> of optimizing websites in most businesses today.<\/p>\n\n\n\n<p>And it\u2019s actually <em>not<\/em> a terrible approach.<\/p>\n\n\n\n<p>As long as you have a data-driven hypothesis, you have the basis of a quality test.<\/p>\n\n\n\n<p>And if your hypothesis is based on what you\u2019ve learned from smart dudes like Cialdini \u2013 whose books are filled with academic research about human decision-making psychology \u2013 then your hypothesis is data-driven. So good. Let\u2019s proceed.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"The Background of This Test\" id=\"the-background-of-this-test\" data-menu-id=\"the-background-of-this-test\" style=\"text-align:left\">The Background of This Test<\/h2>\n\n\n<p>Chances are good you already know that visitors to your site \u2013 like all consumers \u2013 use more than just the words and colors on a web page to make a decision about whether to stay or bounce, whether to read or skip, and whether to exit or convert.<\/p>\n\n\n\n<p>People stay on your site, sign up for your newsletter, subscribe to your software, and buy your ebooks based on factors <em>beyond<\/em> the messages you\u2019re showing them.<\/p>\n\n\n\n<p>Tons of research shows that we use peripheral cues and non-conscious processes on the websites we visit in order to make consumption and purchase decisions. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We seek out <strong>testimonials, Facebook likes,<\/strong> and tweets so we don\u2019t feel like we\u2019re the first ones to try X<\/li>\n\n\n\n<li>We seek out <strong>logos from the media<\/strong> to validate our interest in X<\/li>\n\n\n\n<li>We seek out <strong>starred reviews<\/strong> to keep us from making a mistake we\u2019ll regret<\/li>\n\n\n\n<li>We seek out <strong>photos of bloggers<\/strong> so we feel a positive human connection<\/li>\n\n\n\n<li>We seek out <strong>security logos<\/strong> so we won\u2019t lose our privacy and have our status quo disrupted<\/li>\n<\/ul>\n\n\n\n<p>Those are the obvious cues.<\/p>\n\n\n\n<p>More subtle cues tap into our <em>implicit<\/em> decision-making processes and can help you squeeze more money out of those customers who are uncertain as to which of your products to choose.<\/p>\n\n\n\n<p>Meet &#8220;primacy effect&#8221; and &#8220;extremeness aversion&#8221;, two uber-nerdy insights into how consumers buy that will drive this test.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&#8220;Primacy effect&#8221;<\/strong> simply means that the order in which multiple items are arranged in a list or catalog influences product selection or purchase behavior. So if the item at the top of a vertical list or to the far left of a horizontal list is really cheap, that sets an expectation of the cost of goods on the rest of the list.<\/li>\n\n\n\n<li><strong>&#8220;Extremeness aversion&#8221;<\/strong> is all about avoiding one extreme or the other when making a decision. Extreme options are, by and large, less attractive than moderate options. So when looking at a list, the average person would avoid the really cheap items and the really expensive items. In the absence of certainty about which item to choose, they gravitate toward the middle ground.<\/li>\n<\/ul>\n\n\n\n<p>(This shizzle\u2019s all supported.*)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/vwo.com\/landing-page-optimization\/#guide-download\"><span style=\"text-decoration: underline\"><em>Download Free: Landing Page Optimization Guide<\/em><\/span><\/a><\/h3>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"The Test: Swap the Order of Your Products\" id=\"the-test-swap-the-order-of-your-products\" data-menu-id=\"the-test-swap-the-order-of-your-products\" style=\"text-align:left\">The Test: Swap the Order of Your Products<\/h2>\n\n\n<p>The average startup catalog page looks something like this one, by SalesForce:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"294\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/salesforce1.png\" alt=\"screenshot of the old pricing page for Salesforce \" class=\"wp-image-2501\" title=\"Salesforce pricing page\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/salesforce1.png 630w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/salesforce1.png?tr=w-375 375w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>As you can see, the products are organized, left to right, from least expensive to most expensive.<\/p>\n\n\n\n<p>When you look at this page with the primacy effect in mind, you can confidently assume that the average visitor to this site sees $2 first and thus believes that SalesForce products will be relatively inexpensive.<\/p>\n\n\n\n<p>The first-seen price sets the standard.<\/p>\n\n\n\n<p>So what happens when that same visitor\u2019s eyes dance on over to the end of the row\u2026 where the massive, quite intimidating <strong><em>$250<\/em><\/strong> pops out?<\/p>\n\n\n\n<p>Based on the primacy effect, s\/he should be pretty freakin\u2019 surprised.<\/p>\n\n\n\n<p>We don\u2019t know what SalesForce visitors actually do when they see such variety in pricing, but the primacy effect suggests that they would be less likely to consider the more expensive option(s) simply because their first impression made them believe all SalesForce products would be inexpensive.<\/p>\n\n\n\n<p>Further, when you apply what you know about extremeness aversion, you can hypothesize that most visitors will eliminate the $2 and $250 options as possibilities.<\/p>\n\n\n\n<p>That will leave just the middle three options to choose from: $15, $65, and $125.<\/p>\n\n\n\n<p>So, that understood, what should you do with the treatment you\u2019re going to create?<\/p>\n\n\n\n<p>Start by deciding which product you\u2019d most like to sell \u2013 otherwise known as your \u201clead\u201d product. In this case, the \u201cMost Popular\u201d callout suggests to me that the $125\/mo product is their lead product.<\/p>\n\n\n\n<p>Ok, great. Now reorganize the page to make the $125 option look more reasonable. Like so:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"222\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/salesforce_variation.png\" alt=\"different pricing plans on the website of Salesforce\" class=\"wp-image-2502\" title=\"Salesforce pricing variation\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/salesforce_variation.png 630w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/salesforce_variation.png?tr=w-375 375w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Here\u2019s our hypothesis:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>A pricing page that is, by default, organized with the most expensive-priced item to the left of the horizontal list will trigger primacy effect and extremeness aversion, thus increasing average revenue per visitor.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>&#8230;So test it. Voila.<\/p>\n\n\n\n<p>That\u2019s it.<\/p>\n\n\n\n<p>I\u2019m not <em>guaranteeing<\/em> that this is a winner! I\u2019m not crazy.<\/p>\n\n\n\n<p>In fact, I have a hunch that SalesForce would still see a lot of $65 signups, not a dramatic spike in $125 signups. The middle-ground options would simply be better explored. I believe that to be true because this test is based on tons of research I\u2019ve pored over* about how people make decisions when presented with options in an ambiguous environment.<\/p>\n\n\n\n<p>How your particular visitors respond to it is the part worth testing. (And that\u2019s also the part where doing your own customer research can help you get a sense for which product to lead with.)<\/p>\n\n\n\n<p><strong>Two things to note:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>This test isn\u2019t trying to get people into products that aren\u2019t a good fit for them<\/strong>. I hope it goes without saying that you still want to be ethical and good to your customers. This test is simply about helping people narrow their options better \u2013 so they don\u2019t make rash decisions based on the first elements they see on a page. The effect tends to be higher average revenue per user (ARPU).<\/li>\n\n\n\n<li><strong>I\u2019ve conducted this very sort of test before, for a Canadian software company<\/strong>. In that test, not only did ARPU increase by 5%, but the recipe that used primacy + extremeness aversion also saw a conversion lift of 8.92%.<\/li>\n<\/ol>\n\n\n\n<p>These aren\u2019t massive increases, but, again, conversion rate optimization is about squeezing out every penny you can&#8230; and testing is about learning from your visitors. You\u2019ll do both with a test like this.<br>Oh, and in case you\u2019re wondering if anyone else is ordering their solutions this way, yes. In fact, 37signals has been for years. This is their previous solution-ordering for Basecamp:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"253\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/basecamp_old.png\" alt=\"Image of the solution ordering page for BaseCamp\" class=\"wp-image-2503\" title=\"basecamp_old\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/basecamp_old.png 500w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/basecamp_old.png?tr=w-375 375w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>And this is how they order their solutions now:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"498\" src=\"https:\/\/static.wingify.com\/vwo\/uploads\/sites\/3\/2012\/05\/basecamp_new.png\" alt=\"image of the new solution ordering page for BaseCamp\" class=\"wp-image-2504\" title=\"basecamp_new\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/basecamp_new.png 450w, https:\/\/static.wingify.com\/vwo\/uploads\/sites\/3\/2012\/05\/basecamp_new.png?tr=w-375 375w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Both lead with the most expensive product. And with 37signals\u2019s testing culture, you can be pretty sure they\u2019re doing it this way because they\u2019ve tested it.<\/p>\n\n\n\n<p>&#8230;So, are you ready to give this simple idea a shot in your next split test?<\/p>\n\n\n\n<p><em><strong>Editor&#8217;s note<\/strong>: If you liked this article, you may also want to explore another article on price testing we had posted earlier: <a href=\"https:\/\/vwo.com\/blog\/ab-testing-price-testing\/\">Stop guessing! Use A\/B testing to determine ideal price for your product<\/a><\/em><\/p>\n\n\n\n<p><strong>*Interesting Research:<\/strong><\/p>\n\n\n\n<p>Chernev, A. (2005). Context Effects without a Context: Attribute Balance as a Reason for Choice. <em>Journal of Consumer Research<\/em>, 32(2), 213-223. Retrieved from Academic Search Complete database.<\/p>\n\n\n\n<p>Chernev, A. (2004). Extremeness Aversion and Attribute-Balance Effects in Choice. <em>Journal of Consumer Research<\/em>, 31(2), 249-263. Retrieved from Academic Search Complete database.<\/p>\n\n\n\n<p>Mourali, M., B\u00f6ckenholt, U., &amp; Laroche, M. (2007). Compromise and Attraction Effects under Prevention and Promotion Motivations. <em>Journal of Consumer Research<\/em>, 34(2), 234-247. Retrieved from Academic Search Complete database.<\/p>\n\n\n\n<p>Simonson, I. (1989). Choice Based on Reasons: The Case of Attraction and Compromise Effects. <em>Journal of Consumer Research<\/em>, 16(2), 158-174. Retrieved from Academic Search Complete database.<\/p>\n\n\n\n<p>Valley, I., &amp; Chater, N. (2006). Game Relativity: How Context Influences Strategic Decision Making. <em>Journal of Experimental Psychology \/ Learning, Memory &amp; Cognition<\/em>, 32(1), 131-149. doi:10.1037\/0278-7393.32.1.131.<\/p>\n\n\n\n<p>Wernerfelt, B. (1995, March). A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities. <em>Journal of Consumer Research<\/em>, 21(4), 627-633. Retrieved from Academic Search Complete database.<\/p>\n\n\n\n<p><em>Note: The author owns screenshots used in the blog.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers. Follow her on Twitter @copyhackers. Okay, so here\u2019s something most web copywriters won\u2019t tell you: copy can only do so much. Even really amazing copy \u2013 like stop-in-your-tracks headlines, clear value propositions,&#8230;<\/p>\n","protected":false},"author":14,"featured_media":56940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":8,"footnotes":""},"categories":[1850],"tags":[],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-2499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A \u201cPricing Page\u201d A\/B Test That You Can Launch Today<\/title>\n<meta name=\"description\" content=\"In this post, learn about the one test you can launch today and have it running with a great hypothesis or any research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A \u201cPricing Page\u201d A\/B Test That You Can Launch Today\" \/>\n<meta property=\"og:description\" content=\"In this post, learn about the one test you can launch today and have it running with a great hypothesis or any research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-02T10:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T12:07:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/OG-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paras Chopra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paraschopra\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paras Chopra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\"},\"author\":{\"name\":\"Paras Chopra\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6\"},\"headline\":\"Coaxing out every possible dollar: a \u201cPricing Page\u201d test you can launch today\",\"datePublished\":\"2012-05-02T10:10:01+00:00\",\"dateModified\":\"2025-11-13T12:07:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\"},\"wordCount\":1709,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png\",\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\",\"url\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\",\"name\":\"A \u201cPricing Page\u201d A\/B Test That You Can Launch Today\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png\",\"datePublished\":\"2012-05-02T10:10:01+00:00\",\"dateModified\":\"2025-11-13T12:07:24+00:00\",\"description\":\"In this post, learn about the one test you can launch today and have it running with a great hypothesis or any research.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/pricing-page-testing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png\",\"width\":1200,\"height\":700,\"caption\":\"Coaxing Out Every Possible Dollar: A \u201cpricing Page\u201d Test You Can Launch Today\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/pricing-page-testing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Rate Optimization\",\"item\":\"https:\/\/vwo.com\/blog\/conversion-rate-optimization\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Coaxing out every possible dollar: a \u201cPricing Page\u201d test you can launch today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6\",\"name\":\"Paras Chopra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg\",\"caption\":\"Paras Chopra\"},\"description\":\"I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. I have a background in machine learning and am a gold medalist from Delhi College of Engineering. I have been featured twice in the Forbes 30 under 30 list - India and Asia. I'm an entrepreneur by profession and my curiosity is wide-ranging. Follow me at @paraschopra on Twitter. You can email me at paras@wingify.com\",\"sameAs\":[\"https:\/\/invertedpassion.com\/\",\"https:\/\/in.linkedin.com\/in\/paraschopra\",\"https:\/\/x.com\/paraschopra\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/paraschopra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A \u201cPricing Page\u201d A\/B Test That You Can Launch Today","description":"In this post, learn about the one test you can launch today and have it running with a great hypothesis or any research.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/pricing-page-testing\/","og_locale":"en_US","og_type":"article","og_title":"A \u201cPricing Page\u201d A\/B Test That You Can Launch Today","og_description":"In this post, learn about the one test you can launch today and have it running with a great hypothesis or any research.","og_url":"https:\/\/vwo.com\/blog\/pricing-page-testing\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2012-05-02T10:10:01+00:00","article_modified_time":"2025-11-13T12:07:24+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/OG-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png","type":"image\/png"}],"author":"Paras Chopra","twitter_card":"summary_large_image","twitter_creator":"@paraschopra","twitter_site":"@VWO","twitter_misc":{"Written by":"Paras Chopra","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/"},"author":{"name":"Paras Chopra","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6"},"headline":"Coaxing out every possible dollar: a \u201cPricing Page\u201d test you can launch today","datePublished":"2012-05-02T10:10:01+00:00","dateModified":"2025-11-13T12:07:24+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/"},"wordCount":1709,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png","articleSection":["Conversion Rate Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/","url":"https:\/\/vwo.com\/blog\/pricing-page-testing\/","name":"A \u201cPricing Page\u201d A\/B Test That You Can Launch Today","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png","datePublished":"2012-05-02T10:10:01+00:00","dateModified":"2025-11-13T12:07:24+00:00","description":"In this post, learn about the one test you can launch today and have it running with a great hypothesis or any research.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/pricing-page-testing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/05\/Feature-image_Coaxing-out-every-possible-dollar-a-Pricing-Page-test-you-can-launch-today.png","width":1200,"height":700,"caption":"Coaxing Out Every Possible Dollar: A \u201cpricing Page\u201d Test You Can Launch Today"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/pricing-page-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conversion Rate Optimization","item":"https:\/\/vwo.com\/blog\/conversion-rate-optimization\/"},{"@type":"ListItem","position":3,"name":"Coaxing out every possible dollar: a \u201cPricing Page\u201d test you can launch today"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6","name":"Paras Chopra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg","caption":"Paras Chopra"},"description":"I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. I have a background in machine learning and am a gold medalist from Delhi College of Engineering. I have been featured twice in the Forbes 30 under 30 list - India and Asia. I'm an entrepreneur by profession and my curiosity is wide-ranging. Follow me at @paraschopra on Twitter. You can email me at paras@wingify.com","sameAs":["https:\/\/invertedpassion.com\/","https:\/\/in.linkedin.com\/in\/paraschopra","https:\/\/x.com\/paraschopra"],"url":"https:\/\/vwo.com\/blog\/author\/paraschopra\/"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/2499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=2499"}],"version-history":[{"count":22,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/2499\/revisions"}],"predecessor-version":[{"id":102666,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/2499\/revisions\/102666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/56940"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=2499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=2499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=2499"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=2499"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=2499"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=2499"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=2499"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=2499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}