{"id":23249,"date":"2014-06-18T20:49:55","date_gmt":"2014-06-18T15:19:55","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=23249"},"modified":"2025-02-07T12:32:31","modified_gmt":"2025-02-07T07:02:31","slug":"cro-industry-insights","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/cro-industry-insights\/","title":{"rendered":"CRO Industry Insights from Our In-App Survey Results"},"content":{"rendered":"\n

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an \u201ceasy-to-use\u201d A\/B testing software<\/a> in the industry, he didn\u2019t know how big it\u2019s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry.<\/p>\n\n\n\n

Now when we look back at how things have changed over time, testing has become a part of the culture for those who understand how powerful it is. No data-driven online business can ignore it.<\/p>\n\n\n\n

Download Free: Conversion Rate Optimization Guide<\/em><\/span><\/a><\/h2>\n\n\n\n

A\/B testing<\/a> has become a small niche in itself. And we did a short survey in the VWO<\/a> app to understand our industry (and specifically our customers) better. Here are a few key data points\/insights that stood out for us:<\/p>\n\n\n\n

1. eCommerce industry is using A\/B testing most actively. 39% of VWO customers are from the eCommerce industry.<\/p>\n\n\n

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\"Most<\/figure>\n<\/div>\n\n\n

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Most active VWO users according to industry type<\/p>\n\n\n\n

2. One in every seven A\/B tests is a winning test<\/p>\n\n\n\n

3. Average conversion lift for statistically significant tests is 49 per cent.<\/p>\n\n\n\n

4. 40% of testers in VWO create a test within an hour. This includes time taken in doing the research for test idea to making it live!<\/p>\n\n\n

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\"Time<\/figure>\n<\/div>\n\n\n

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5. “Power testers” comprises of 5% of our active user base. In the first quarter of 2014, these “power testers” alone had set up close to 600 tests, which is 8 times more than usual testers.<\/p>\n\n\n\n

6. Average revenue per unique visitor for eCommerce sites is $3. A successful A\/B test usually increases it up to 50%. 7. Almost 30% of testers would like to start with testing a call-to-action button.
This is followed by headlines (20%), Layout (10%), and website copy (8%).<\/p>\n\n\n

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\"First<\/figure>\n<\/div>\n\n\n

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Download Free: Conversion Rate Optimization Guide<\/em><\/span><\/a><\/h2>\n\n\n\n

8. A typical A\/B test runs for more than one week but not more than two months.<\/p>\n\n\n\n

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9 women can’t give birth to a baby in 1 month. Your boss can say “test faster”, but it’s not going to change the way math works.<\/p>\n\n\n\n

\u2014 Peep Laja (@peeplaja) April 7, 2014<\/a><\/p>\n<\/blockquote>\n\n\n\n

We’ve come a long way since the time VWO was first launched on HN. This survey was just a small attempt to see where we’re headed as an industry. The points mentioned above definitely reveal some trends. We will continue to share more data\/insights in future and contribute to a culture of transparency for everyone to benefit from it.<\/p>\n\n\n\n

Your Turn<\/strong><\/p>\n\n\n\n

What do you think about these data points\/insights? Do you have any interesting observations to share from your tests? Write to us at marketing@vwo.com.<\/p>\n\n\n\n

Bonus content: Watch a webinar on mistakes to avoid while carrying out CRO campaigns.<\/p>\n\n\n\n

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