{"id":2254,"date":"2012-03-02T16:32:33","date_gmt":"2012-03-02T11:02:33","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=2254"},"modified":"2025-05-05T12:49:35","modified_gmt":"2025-05-05T07:19:35","slug":"a-b-test-product-launch","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/","title":{"rendered":"A\/B Testing Your Way Into A Great Product Launch"},"content":{"rendered":"\n<p><em>Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what it takes to create a successful launch page. In this guest post, he shares his thoughts on <a href=\"https:\/\/vwo.com\/ab-testing\/\">how you could be A\/B testing<\/a> your launch page.<\/em><\/p>\n\n\n\n<p>You haven\u2019t launched and you don\u2019t know anything about your customer. But you have bought into the idea that you need to have a launch page and start learning how to sell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n<p>Your first sales goal is to get as many of the right set of customers signed up as possible. You can A\/B test your way into a successful launch. A launch with a laser focus, the right price, and a line around the block of people shaking fistfuls of money to give you. Here is how\u2026<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Test radically different pitches\" id=\"test-radically-different-pitches\" data-menu-id=\"test-radically-different-pitches\" style=\"text-align:left\"><strong><strong>Test radically different pitches<\/strong><\/strong><\/h2>\n\n\n<p>Founders get stuck on one particular pitch. Maybe it\u2019s because that\u2019s how they sold themselves on the idea in the first place, but it\u2019s probably not going to be the best sales pitch.<\/p>\n\n\n\n<p>Take SiftSocial for example. That\u2019s the next product from <a href=\"https:\/\/kickofflabs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KickoffLabs<\/a>. We love it because it helped us use our limited time to personally market KickoffLabs to the biggest influencers on <a href=\"https:\/\/twitter.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>. I know the product can save time and generate revenue, but that\u2019s not the pitch that wins over majority of the customers.<\/p>\n\n\n\n<p>We win more people over pitching that it\u2019s a smarter way to engage with higher quality content and people online. People don\u2019t value their time and money as they should, but they do value feeling smarter. ? Same product, different pitch.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Tips for pitching on a landing page:\" id=\"tips-for-pitching-on-a-landing-page\" data-menu-id=\"tips-for-pitching-on-a-landing-page\" style=\"text-align:left\"><strong><strong>Tips for pitching on a landing page:<\/strong><\/strong><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Give it a tweetable tagline. You should be able to hook people in less than 140 characters.<\/li>\n\n\n\n<li>Teasers only work if you are already famous. The rest of us need to actually explain what the visitor is getting into.<\/li>\n\n\n\n<li>Keep the signup form above the fold. Sorry, people still don\u2019t scroll.<\/li>\n\n\n\n<li>Drop all the technology buzzwords, drop the jargon, drop things that make you sound smart. Stay clear, concise, &amp; simple. Focus on a problem and the results of using your solution.<\/li>\n\n\n\n<li>Tell a great story. For example:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"195\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Landing-page-dribble.png\" alt=\"Landing Page Dribble\" class=\"wp-image-60377\" style=\"width:327px;height:248px\" title=\"custom_story\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/dribbble.com\/shots\/818424-Helpriot-Homepage\" target=\"_blank\" rel=\"noreferrer noopener\">Dribbble<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Find the ideal price\" id=\"find-the-ideal-price\" data-menu-id=\"find-the-ideal-price\" style=\"text-align:left\"><strong><strong>Find the ideal price<\/strong><\/strong><\/h2>\n\n\n<p>Everyone is scared to put a price on their launch page. They are worried it will scare people away from signing up. But if someone was scared away by knowing your product will cost money you\u2019re going to have bigger problems. <\/p>\n\n\n\n<p>[Editor\u2019s note: read our previously published post\u2014<a href=\"https:\/\/vwo.com\/blog\/ab-testing-price-testing\/\">Stop guessing! Use A\/B testing to determine the ideal price for your product!<\/a>]<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/vwo\/uploads\/sites\/3\/2011\/01\/djrld300.jpg\" alt=\"cover page of the book by Neil Davidson\" title=\"Don't just roll the dice\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.amazon.in\/Dont-Just-Roll-Dice-usefully-ebook\/dp\/B003XVYKRW\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h4 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Tips for testing price:\" id=\"tips-for-testing-price\" data-menu-id=\"tips-for-testing-price\" style=\"text-align:left\"><strong><strong>Tips for testing price:<\/strong><\/strong><\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Start testing lines like \u201cPlans will start at $10\/month\u201d and compare it to other price points.<\/li>\n\n\n\n<li>There is a line you\u2019ll cross where signups will start going down. Find it\u2026 because that\u2019s the line no one will pay for.<\/li>\n\n\n\n<li>You could also use a survey tool like <a href=\"https:\/\/www.surveymonkey.com\/?ut_source=sem_lp&amp;ut_source2=sem&amp;ut_source3=header\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> to poll users on whether or not the price should be more or less.<\/li>\n\n\n\n<li>Several startups have had success with actually putting up a Paypal button that charges people a price for \u201cimmediate access\u201d. You could test different button prices.<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Test design elements\" id=\"test-design-elements\" data-menu-id=\"test-design-elements\" style=\"text-align:left\"><strong>Test design elements<\/strong><\/h2>\n\n\n<p>Color, background, typography, and general design choices create the mood for conversion and you need to test to discover what works best for your audience.<\/p>\n\n\n\n<p>The design of your landing page shouldn\u2019t get in the way of the primary call to action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"425\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/beautiful_vertioso.png\" alt=\"an example of how design of landing page gets in the way of your CTA\" class=\"wp-image-2265\" style=\"width:568px;height:378px\" title=\"beautiful_vertioso\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/beautiful_vertioso.png 638w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/beautiful_vertioso.png?tr=w-375 375w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption class=\"wp-element-caption\">Image Source: <a href=\"https:\/\/www.virtuoso.com\/travel\" target=\"_blank\" rel=\"noreferrer noopener\">Vertioso<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Tips for creating a great launch page design:\" id=\"tips-for-creating-a-great-launch-page-design\" data-menu-id=\"tips-for-creating-a-great-launch-page-design\" style=\"text-align:left\"><strong><strong>Tips for creating a great launch page design:<\/strong><\/strong><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Test a clean page without a background. I think you\u2019ll be surprised that it matters less than you think.<\/li>\n\n\n\n<li>Use links sparingly. Anything that takes them off the form before they have completed it distracts from the goal. You probably have a great blog, an awesome Facebook Page, and a lot more information somewhere\u2026 but if I start clicking around I\u2019m not going to come back to fill out the form.<\/li>\n\n\n\n<li>Only collect the information you need. The longer the form is, the LESS likely users are to complete it. If you think about it, you probably don\u2019t need to know their full names, DOB, and mothers\u2019 maiden name at this point, do you?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Test signup incentives\" id=\"test-signup-incentives\" data-menu-id=\"test-signup-incentives\" style=\"text-align:left\"><strong>Test signup incentives<\/strong><\/h2>\n\n\n<p>The best launch pages offer two types of incentives. One for getting the customer email address and another for getting them to sign their friends up. Does your market react better to a contest, financial motivations, or simply the desire to be part of your beta?<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Tips for creating great viral incentives:\" id=\"tips-for-creating-great-viral-incentives\" data-menu-id=\"tips-for-creating-great-viral-incentives\" style=\"text-align:left\"><strong>Tips for creating great viral incentives:<\/strong><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Reward people. Personally thank them on Twitter and send an auto-response that provides them with more value and information.<\/li>\n\n\n\n<li>Define clear rules. Tell people what they are. Tell people if they change and why, but try and stick to your promises. If you want 3 signups before you give something away\u2026tell them that\u2019s how they get in\u2026 and let them in! No one should be begging.<\/li>\n\n\n\n<li>Tell them how they are helping. Let them know, without effort on their part\u2026if their marketing is helping you achieve your goals. It\u2019s as simple as saying \u201cHey \u2013 you got 5 people to sign up! Thanks! Here is a free ebook about building a landing page.\u201c<\/li>\n\n\n\n<li>Keep them engaged. Even if you can\u2019t launch yet keep people informed along the way. Demonstrate progress. Send newsletters with information that helps them achieve their goals anyway\u2026even if it\u2019s without you.<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Test now or else\" id=\"test-now-or-else\" data-menu-id=\"test-now-or-else\" style=\"text-align:left\"><strong><strong><strong>Test now or else<\/strong><\/strong><\/strong><\/h2>\n\n\n<p>Now is the time to test radical differences. Once you launch you\u2019ll be so bought into a design and your direction that testing bigger changes won\u2019t be as easy. Tests like this can absolutely help you identify the best product-market fit possible before you launch. Then you can focus your testing to optimize for the local maximum.<\/p>\n\n\n\n<p>If you\u2019re a fan of this approach, you\u2019ll love how easy it is to combine KickoffLabs and <a href=\"https:\/\/vwo.com\/platform\/\">VWO<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1256\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png\" alt=\"Banner Ab Testing \" class=\"wp-image-60374\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_AB-Testing-your-way-into-a-great-product-launch_content-update.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what it takes to create a successful launch page. In this guest post, he shares his thoughts on how you could be A\/B testing your launch page. You haven\u2019t launched and you don\u2019t know anything about your customer. But you have&#8230;<\/p>\n","protected":false},"author":14,"featured_media":56945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":5,"footnotes":""},"categories":[10676],"tags":[],"feature":[1852,10526],"industry-type":[],"product":[10626],"role":[10634],"region":[],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","feature-ab-testing","feature-experimentation-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B Testing Your Way Into A Great Product Launch | VWO<\/title>\n<meta name=\"description\" content=\"In this post, Josh Ledgard, co-founder of KickoffLabs, shares his thoughts on how you could be A\/B testing your launch page. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing Your Way Into A Great Product Launch | VWO\" \/>\n<meta property=\"og:description\" content=\"In this post, Josh Ledgard, co-founder of KickoffLabs, shares his thoughts on how you could be A\/B testing your launch page. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-02T11:02:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T07:19:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/OG-image_AB-Testing-your-way-into-a-great-product-launch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paras Chopra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paraschopra\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paras Chopra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\"},\"author\":{\"name\":\"Paras Chopra\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6\"},\"headline\":\"A\/B Testing Your Way Into A Great Product Launch\",\"datePublished\":\"2012-03-02T11:02:33+00:00\",\"dateModified\":\"2025-05-05T07:19:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\"},\"wordCount\":1016,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png\",\"articleSection\":[\"A\/B Testing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\",\"url\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\",\"name\":\"A\/B Testing Your Way Into A Great Product Launch | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png\",\"datePublished\":\"2012-03-02T11:02:33+00:00\",\"dateModified\":\"2025-05-05T07:19:35+00:00\",\"description\":\"In this post, Josh Ledgard, co-founder of KickoffLabs, shares his thoughts on how you could be A\/B testing your launch page. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png\",\"width\":1200,\"height\":700,\"caption\":\"AB Testing Your Way Into A Great Product Launch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\/B Testing\",\"item\":\"https:\/\/vwo.com\/blog\/a-b-testing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A\/B Testing Your Way Into A Great Product Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6\",\"name\":\"Paras Chopra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg\",\"caption\":\"Paras Chopra\"},\"description\":\"I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. I have a background in machine learning and am a gold medalist from Delhi College of Engineering. I have been featured twice in the Forbes 30 under 30 list - India and Asia. I'm an entrepreneur by profession and my curiosity is wide-ranging. Follow me at @paraschopra on Twitter. You can email me at paras@wingify.com\",\"sameAs\":[\"https:\/\/invertedpassion.com\/\",\"https:\/\/in.linkedin.com\/in\/paraschopra\",\"https:\/\/x.com\/paraschopra\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/paraschopra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\/B Testing Your Way Into A Great Product Launch | VWO","description":"In this post, Josh Ledgard, co-founder of KickoffLabs, shares his thoughts on how you could be A\/B testing your launch page. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/","og_locale":"en_US","og_type":"article","og_title":"A\/B Testing Your Way Into A Great Product Launch | VWO","og_description":"In this post, Josh Ledgard, co-founder of KickoffLabs, shares his thoughts on how you could be A\/B testing your launch page. Learn more.","og_url":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2012-03-02T11:02:33+00:00","article_modified_time":"2025-05-05T07:19:35+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/OG-image_AB-Testing-your-way-into-a-great-product-launch.png","type":"image\/png"}],"author":"Paras Chopra","twitter_card":"summary_large_image","twitter_creator":"@paraschopra","twitter_site":"@VWO","twitter_misc":{"Written by":"Paras Chopra","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/"},"author":{"name":"Paras Chopra","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6"},"headline":"A\/B Testing Your Way Into A Great Product Launch","datePublished":"2012-03-02T11:02:33+00:00","dateModified":"2025-05-05T07:19:35+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/"},"wordCount":1016,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png","articleSection":["A\/B Testing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/","url":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/","name":"A\/B Testing Your Way Into A Great Product Launch | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png","datePublished":"2012-03-02T11:02:33+00:00","dateModified":"2025-05-05T07:19:35+00:00","description":"In this post, Josh Ledgard, co-founder of KickoffLabs, shares his thoughts on how you could be A\/B testing your launch page. Learn more.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/a-b-test-product-launch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2012\/03\/Feature-image_AB-Testing-your-way-into-a-great-product-launch.png","width":1200,"height":700,"caption":"AB Testing Your Way Into A Great Product Launch"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/a-b-test-product-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A\/B Testing","item":"https:\/\/vwo.com\/blog\/a-b-testing\/"},{"@type":"ListItem","position":3,"name":"A\/B Testing Your Way Into A Great Product Launch"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6","name":"Paras Chopra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/04\/paras-150x150.jpg","caption":"Paras Chopra"},"description":"I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. I have a background in machine learning and am a gold medalist from Delhi College of Engineering. I have been featured twice in the Forbes 30 under 30 list - India and Asia. I'm an entrepreneur by profession and my curiosity is wide-ranging. Follow me at @paraschopra on Twitter. You can email me at paras@wingify.com","sameAs":["https:\/\/invertedpassion.com\/","https:\/\/in.linkedin.com\/in\/paraschopra","https:\/\/x.com\/paraschopra"],"url":"https:\/\/vwo.com\/blog\/author\/paraschopra\/"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":26,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions"}],"predecessor-version":[{"id":88485,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions\/88485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/56945"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=2254"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=2254"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=2254"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=2254"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=2254"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}