{"id":1622,"date":"2011-06-17T18:29:15","date_gmt":"2011-06-17T12:59:15","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=1622"},"modified":"2025-05-06T09:49:47","modified_gmt":"2025-05-06T04:19:47","slug":"ab-testing-ideas","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/ab-testing-ideas\/","title":{"rendered":"23 A\/B Testing Ideas to Get You Started With Optimization"},"content":{"rendered":"\n<p>Usually, you have a pretty good idea of what to <a href=\"https:\/\/vwo.com\/ab-testing\/\">A\/B test<\/a> on your landing page (We have 25+ <a href=\"https:\/\/vwo.com\/success-stories\/\">A\/B testing success stories<\/a> in case you need to read those). But once you exhaust all those <a href=\"https:\/\/vwo.com\/testing\/?utm_source=page&amp;utm_medium=website&amp;utm_campaign=interlinking\">testing<\/a> opportunities, you are back to square one. The most logical step is to do proper planning of the next phase of ideas within your A\/B testing tool. Meanwhile, if you want to do quick testing, what do you test? In this post, I intend to compile a list of 23 quick A\/B testing ideas. Here you go:<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Headline testing ideas\" id=\"headline-testing-ideas\" data-menu-id=\"headline-testing-ideas\" style=\"text-align:left\"><strong>Headline Testing Ideas<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Smaller, crisper headline v\/s longer headline<\/li>\n\n\n\n<li>No headline v\/s having a headline<\/li>\n\n\n\n<li>Different styling of headline<\/li>\n\n\n\n<li>Font size (larger, or smaller) of the headline<\/li>\n\n\n\n<li>Position of headline (left v\/s right; top v\/s bottom)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-heading\"><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\"><em><strong>Download Free: A\/B Testing Guide<\/strong><\/em><\/span><\/a><\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Call to action button testing ideas\" id=\"call-to-action-button-testing-ideas\" data-menu-id=\"call-to-action-button-testing-ideas\" style=\"text-align:left\"><strong>Call to action button testing ideas<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Text in button (&#8220;Buy now&#8221; v\/s &#8220;Purchase item&#8221;)<\/li>\n\n\n\n<li>Action in button (&#8220;Watch video&#8221; v\/s &#8220;Free Trial&#8221; or &#8220;Buy Now&#8221; v\/s &#8220;Add to Cart&#8221;)<\/li>\n\n\n\n<li>Shape, size, and color of the button<\/li>\n\n\n\n<li>Moving the button to the left, right, top, or bottom (changing button position)<\/li>\n\n\n\n<li>Having multiple call-to-action buttons v\/s having one<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Layout and styling testing ideas\" id=\"layout-and-styling-testing-ideas\" data-menu-id=\"layout-and-styling-testing-ideas\" style=\"text-align:left\"><strong>Layout and styling testing ideas<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Different color scheme (dark v\/s light)<\/li>\n\n\n\n<li>Navigation bar (left v\/s right; top v\/s down)<\/li>\n\n\n\n<li>Default font sizes, typography, and colors<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Text block testing ideas\" id=\"text-block-testing-ideas\" data-menu-id=\"text-block-testing-ideas\" style=\"text-align:left\"><strong>Text block testing ideas<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Long v\/s short text<\/li>\n\n\n\n<li>Bullets v\/s normal text<\/li>\n\n\n\n<li>SEO optimized v\/s human-readable text<\/li>\n\n\n\n<li>Removing text v\/s having text<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Form testing ideas\" id=\"form-testing-ideas\" data-menu-id=\"form-testing-ideas\" style=\"text-align:left\"><strong>Form testing ideas<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Long v\/s short<\/li>\n\n\n\n<li>Same page v\/s multi-page<\/li>\n\n\n\n<li>Text labels on top v\/s left<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Miscellaneous testing ideas\" id=\"miscellaneous-testing-ideas\" data-menu-id=\"miscellaneous-testing-ideas\" style=\"text-align:left\"><strong>Miscellaneous testing ideas<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vwo.com\/glossary\/social-proof\/\">Social proof<\/a>: success stories v\/s text testimonials v\/s video testimonials<\/li>\n\n\n\n<li>Images: small v\/s large; from different angles<\/li>\n\n\n\n<li>Pricing: $49 v\/s $50 v\/s $49.99<\/li>\n<\/ul>\n\n\n\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;VWO's visual editor makes it easy to make changes to your website. Below is a quick overview of its capabilities.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:5117,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;}\">VWO&#8217;s visual editor makes it easy to make changes to your website. Below is a quick overview of its capabilities.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-3-2 wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Visual Editor | Introduction to Visual Editor\" width=\"690\" height=\"518\" src=\"https:\/\/www.youtube.com\/embed\/VeaGsNfJGok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Introduction to VWO &#8216;s visual editor<\/figcaption><\/figure>\n\n\n\n<p>If you have any more ideas, please reach out to us at marketing@wingify.om.<br>We have tried to include as many <a href=\"https:\/\/vwo.com\/blog\/5-easy-ab-test-ideas\/\">A\/B test ideas<\/a> as we could think of, but of course, there is no limit to what you can test!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usually, you have a pretty good idea of what to A\/B test on your landing page (We have 25+ A\/B testing success stories in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is to do proper planning of the&#8230;<\/p>\n","protected":false},"author":14,"featured_media":56950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":2,"footnotes":""},"categories":[10676],"tags":[],"feature":[1852,10526],"industry-type":[],"product":[10626],"role":[10632],"region":[],"class_list":["post-1622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","feature-ab-testing","feature-experimentation-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>23 A\/B Testing Ideas To Get You Started With Optimization<\/title>\n<meta name=\"description\" content=\"In this post, we have compiled a comprehensive list of A\/B testing ideas for your landing page &amp; website. Read this post to go through all testing ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 A\/B Testing Ideas To Get You Started With Optimization\" \/>\n<meta property=\"og:description\" content=\"In this post, we have compiled a comprehensive list of A\/B testing ideas for your landing page &amp; website. Read this post to go through all testing ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-17T12:59:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T04:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2011\/06\/OG-image_23-AB-Testing-Ideas-To-Get-You-Started-With-Optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paras Chopra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paraschopra\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paras Chopra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/\"},\"author\":{\"name\":\"Paras Chopra\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6a4fd0d62df48bca6a31f484f7c4e5b6\"},\"headline\":\"23 A\/B Testing Ideas to Get You Started With Optimization\",\"datePublished\":\"2011-06-17T12:59:15+00:00\",\"dateModified\":\"2025-05-06T04:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2011\/06\/Feature-image_23-AB-Testing-Ideas-To-Get-You-Started-With-Optimization.png\",\"articleSection\":[\"A\/B Testing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/\",\"url\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/\",\"name\":\"23 A\/B Testing Ideas To Get You Started With Optimization\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/ab-testing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2011\/06\/Feature-image_23-AB-Testing-Ideas-To-Get-You-Started-With-Optimization.png\",\"datePublished\":\"2011-06-17T12:59:15+00:00\",\"dateModified\":\"2025-05-06T04:19:47+00:00\",\"description\":\"In this post, we have compiled a comprehensive list of A\/B testing ideas for your landing page & website. 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