{"id":111548,"date":"2026-08-11T15:40:31","date_gmt":"2026-08-11T10:10:31","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=111548"},"modified":"2026-08-11T16:00:26","modified_gmt":"2026-08-11T10:30:26","slug":"emotional-audience-segments","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/emotional-audience-segments\/","title":{"rendered":"UX and AI: 10 Emotional Audience Segments That Transform Personalization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Personalization makes digital experiences more relevant. But when you understand <em>why<\/em> someone is behaving the way they are, not just <em>what<\/em> they&#8217;re doing, you can go so much further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emotions drive around 80% of human decisions. Every customer journey is full of micro-moments shaped by feelings: hesitation, excitement, urgency, doubt. Miss those signals, and you miss the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s exactly what EmotionsAI is built for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backed by over eight years of behavioral data and powered by an intuitive AI engine, EmotionsAI surfaces the hidden patterns in your user journeys, showing you where the opportunities are and what&#8217;s at stake if you don&#8217;t act on them. In under 30 seconds, it identifies each visitor&#8217;s emotional mindset, so your team can segment, target, and personalize with real precision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, which emotional profiles does it actually detect? In this guide, we&#8217;ll walk through all 10 audience segments EmotionsAI identifies, what drives each type of visitor, and how to turn those insights into smarter, more human experiences using VWO AB Tasty&#8217;s experimentation platform and widget library.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Feature-image-UX-and-AI_-10-Emotional-Audience-Segments-That-Transform-Personalization-1024x597.png\" alt=\"Feature Image Ux And Ai 10 Emotional Audience Segments That Transform Personalization\" class=\"wp-image-111555\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Feature-image-UX-and-AI_-10-Emotional-Audience-Segments-That-Transform-Personalization-1024x597.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Feature-image-UX-and-AI_-10-Emotional-Audience-Segments-That-Transform-Personalization-1024x597.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Feature-image-UX-and-AI_-10-Emotional-Audience-Segments-That-Transform-Personalization-1024x597.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Feature-image-UX-and-AI_-10-Emotional-Audience-Segments-That-Transform-Personalization-1024x597.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"10 Audience segments\" id=\"10-audience-segments\" data-menu-id=\"10-audience-segments\" style=\"text-align:none\">10 Audience segments<\/h2>\n\n\n<p class=\"wp-block-paragraph\">While thousands of emotions can run through a shopper&#8217;s mind at any given moment, EmotionsAI has found that visitors consistently fall into one of 10 distinct emotional profiles. Here&#8217;s what makes each one tick.<\/p>\n\n\n\n<ul class=\"simpletoc-list\">\n<li class=\"selected\"><a href=\"#1-competition\">Competition<\/a><\/li>\n<li class=\"\"><a href=\"#2-attention\">Attention<\/a><\/li>\n<li class=\"\"><a href=\"#3-safety\">Safety<\/a><\/li>\n<li class=\"\"><a href=\"#4-comfort\">Comfort<\/a><\/li>\n<li class=\"\"><a href=\"#5-community\">Community<\/a><\/li>\n<li class=\"\"><a href=\"#6-immediacy\">Immediacy<\/a><\/li>\n<li class=\"\"><a href=\"#7-notoriety\">Notoriety<\/a><\/li>\n<li class=\"\"><a href=\"#8-understanding\">Understanding<\/a><\/li>\n<li class=\"\"><a href=\"#9-change\">Change<\/a><\/li>\n<li class=\"\"><a href=\"#10-quality\">Quality<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image2.png\" alt=\"Image2\" class=\"wp-image-111564\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image2.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image2.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image2.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image2.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dissect each segment:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. Competition\" id=\"1-competition\" data-menu-id=\"1-competition\" style=\"text-align:none\">1. <strong>Competition<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~10% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors are driven by one thing: being the best. They&#8217;re not just shopping\u2014they&#8217;re making a statement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What drives them:<\/strong> <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Competition-oriented visitors want to stay ahead of the curve. They care about how others perceive them, love being in the spotlight, and bring natural leadership energy to everything they do, including their purchasing decisions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Competition?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image1.png\" alt=\"Image1\" class=\"wp-image-111568 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image1.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image1.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Social proof widget<\/li>\n\n\n\n<li>Countdown widget<\/li>\n\n\n\n<li>Custom recommendations<\/li>\n\n\n\n<li>Leaderboard or badges<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image27-1024x603.png\" alt=\"Lead with reviews\" class=\"wp-image-111572 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image27-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image27-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image27-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image27-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lead with reviews.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer ratings are powerful currency for competitive visitors. Quantitative proof of quality, such as star ratings, review counts, and ranked lists, gives them the confidence to commit.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image10-1024x603.png\" alt=\"Keep it sharp\" class=\"wp-image-111578 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image10-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image10-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image10-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image10-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Keep it sharp.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Less is more with this segment. Cut the fluff, skip the filler, and get straight to the point. Every word should earn its place.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image5-1024x603.png\" alt=\"Use action-oriented copy\" class=\"wp-image-111586 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image5-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image5-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image5-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image5-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Use action-oriented copy.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Short, punchy, direct messages resonate most.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image4-1024x603.png\" alt=\"Make social proof work harder\" class=\"wp-image-111582 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image4-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image4-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image4-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image4-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Make social proof work harder.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phrases like &#8220;12 people have recently purchased&#8221; or &#8220;300 views today&#8221; speak directly to their competitive instincts.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Attention\u00a0\" id=\"2-attention\" data-menu-id=\"2-attention\" style=\"text-align:none\">2. <strong>Attention&nbsp;<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~10% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors want to feel like the experience was made just for them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Attention-oriented visitors are all about immediate enjoyment. They want to make the most of every moment: no restrictions, no feeling like an afterthought. They want to feel seen, valued, and genuinely appreciated. Personalized touches and unexpected gestures, like a gift or a surprise offer, go a long way with this segment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Attention?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image13-1.png\" alt=\"Image13\" class=\"wp-image-111790 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image13-1.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image13-1.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Simple pop-in widget<\/li>\n\n\n\n<li>Wheel of fortune widget<\/li>\n\n\n\n<li>NPS widget<\/li>\n\n\n\n<li>Progress bar widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image14-1024x602.png\" alt=\"Lead with the perks\" class=\"wp-image-111591 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image14-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image14-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image14-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image14-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lead with the perks.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make discounts, free services, and special gifts front and center.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image37-1024x602.png\" alt=\"Highlight the deals\" class=\"wp-image-111595 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image37-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image37-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image37-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image37-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Highlight the deals.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discounts are a direct line to this segment\u2014make them impossible to miss.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image39-1024x603.png\" alt=\"Soften the price\" class=\"wp-image-111599 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image39-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image39-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image39-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image39-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Soften the price.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This segment responds better when pricing is less prominent\u2014let the value speak louder.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. Safety\" id=\"3-safety\" data-menu-id=\"3-safety\" style=\"text-align:none\">3. <strong>Safety<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~ 27% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors need to feel safe before they can move forward. Pressure pushes them away, while reassurance brings them closer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Safety-oriented visitors feel emotions deeply. They&#8217;re sensitive, can be prone to anxiety, and are quick to disengage when something feels off. Too many messages, stress tactics, or ambiguous signals? They&#8217;re gone.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Safety?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image38.png\" alt=\"Image38\" class=\"wp-image-111775 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image38.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image38.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Banner widget<\/li>\n\n\n\n<li>Reorder elements in visual editor&nbsp;<\/li>\n\n\n\n<li>Hide elements in visual editor<\/li>\n\n\n\n<li>Change colors in visual editor<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image45-1024x602.png\" alt=\"Test your messaging\" class=\"wp-image-111603 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image45-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image45-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image45-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image45-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Test your messaging.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Run A\/B tests with different trust-building messages to find what resonates best with this segment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image32-1024x602.png\" alt=\"Avoid negativity\" class=\"wp-image-111607 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image32-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image32-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image32-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image32-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Avoid negativity.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remove friction-inducing elements like aggressive &#8220;EXIT&#8221; buttons or alarming copy.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image50-1024x602.png\" alt=\"Ditch the pressure\" class=\"wp-image-111611 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image50-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image50-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image50-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image50-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Ditch the pressure.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stress marketing is a dealbreaker here. Keep the experience calm, clear, and supportive.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image23-1024x602.png\" alt=\"Reassure at checkout\" class=\"wp-image-111615 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image23-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image23-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image23-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image23-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Reassure at checkout.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlight payment security clearly\u2014this segment needs to know their transaction is safe.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image30-1024x602.png\" alt=\"Be transparent about data\" class=\"wp-image-111619 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image30-1024x602.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image30-1024x602.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image30-1024x602.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image30-1024x602.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Be transparent about data.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make it easy to see how personal information is handled. Trust is everything<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. Comfort\" id=\"4-comfort\" data-menu-id=\"4-comfort\" style=\"text-align:none\">4. <strong>Comfort<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~10% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors aren&#8217;t in a rush. They want a smooth, effortless journey\u2014no friction, no fuss.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comfort-seekers value simplicity above all. They want experiences that make life easier, not harder. Crowds, complexity, and unnecessary effort? Not for them. They&#8217;d rather browse from the couch\u2014and they&#8217;ll reward brands that make that feel great.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Comfort?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image18-1.png\" alt=\"Image18\" class=\"wp-image-111785 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image18-1.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image18-1.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Banner widget<\/li>\n\n\n\n<li>Video pop-in widget<\/li>\n\n\n\n<li>Drawer widget<\/li>\n\n\n\n<li>Spotlight widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image25-1024x603.png\" alt=\"Shout about free delivery\" class=\"wp-image-111623 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image25-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image25-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image25-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image25-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Shout about free delivery.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you offer it, make sure they see it. It&#8217;s one of the easiest wins for this segment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image34-1024x603.png\" alt=\"Make payment painless\" class=\"wp-image-111627 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image34-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image34-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image34-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image34-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Make payment painless.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlight flexible, easy payment options\u2014show them how simple it is to buy.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image36-1024x603.png\" alt=\"Sell the long-term ease\" class=\"wp-image-111631 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image36-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image36-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image36-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image36-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Sell the long-term ease.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reassure them that life after purchase is just as smooth. No hassle, no headaches.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image7-1024x603.png\" alt=\"Bring the store to their sofa\" class=\"wp-image-111635 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image7-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image7-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image7-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image7-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Bring the store to their sofa.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lean into the convenience of shopping from home\u2014make it feel like the experience was designed around their comfort.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Community\" id=\"5-community\" data-menu-id=\"5-community\" style=\"text-align:none\">5. <strong>Community<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~6% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors shop with others in mind. Connection, care, and shared values are what move them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Community-oriented visitors want to feel like they belong, whether to a brand, a cause, a circle of people they love. They find joy in giving, sharing, and making a positive impact. When a brand reflects their values, they notice.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Community?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image21.png\" alt=\"Image21\" class=\"wp-image-111767 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image21.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image21.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Social proof widget<\/li>\n\n\n\n<li>Social sharing widget<\/li>\n\n\n\n<li>NPS widget<\/li>\n\n\n\n<li>Spotlight widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image48-1024x603.png\" alt=\"Make gifting easy\" class=\"wp-image-111639 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image48-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image48-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image48-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image48-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Make gifting easy.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Feature products, bundles, or vouchers they can share with the people they care about.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image26-1024x603.png\" alt=\"Highlight your impact\" class=\"wp-image-111643 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image26-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image26-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image26-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image26-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Highlight your impact.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eco-friendly labels, sustainability tags, and social impact messaging resonate deeply with this segment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image41-1024x603.png\" alt=\"Get personal.\" class=\"wp-image-111647 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image41-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image41-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image41-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image41-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Get personal.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use their first name where you can. It&#8217;s a small touch that makes them feel like part of your community, not just another visitor.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"6. Immediacy\u00a0\" id=\"6-immediacy\" data-menu-id=\"6-immediacy\" style=\"text-align:none\">6. <strong><strong>Immediacy<\/strong>&nbsp;<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~5% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors move fast. They want to act now, and anything slowing them down is a problem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Immediacy-oriented visitors crave instant gratification. They want quick results, constant momentum, and simple choices. Complexity, long reads, and cluttered pages? All dealbreakers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Immediacy?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image9.png\" alt=\"Image9\" class=\"wp-image-111763 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image9.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image9.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Banner widget<\/li>\n\n\n\n<li>Virtual click widget<\/li>\n\n\n\n<li>Wheel of fortune widget<\/li>\n\n\n\n<li>Scratch card widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image8-1024x603.png\" alt=\"Highlight flexible options\" class=\"wp-image-111652 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image8-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image8-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image8-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image8-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Highlight flexible options.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Free returns, buy-now-pay-later, and other low-friction features remove the last barriers to action.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image46-1024x603.png\" alt=\"Less is more\" class=\"wp-image-111656 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image46-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image46-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image46-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image46-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Less is more.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remove distracting elements, like a navigation bar on mobile, so nothing pulls their focus away from converting.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image12-1024x603.png\" alt=\"Make the CTA impossible to ignore\" class=\"wp-image-111660 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image12-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image12-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image12-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image12-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Make the CTA impossible to ignore.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Action-driven copy like &#8220;Order Now&#8221; speaks their language. Be direct, be bold.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image11-1024x603.png\" alt=\"Limit excess information\" class=\"wp-image-111664 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image11-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image11-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image11-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image11-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Limit excess information.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep information tight and scannable. This segment isn&#8217;t here to read\u2014they&#8217;re here to act.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"7. Notoriety\u00a0\" id=\"7-notoriety\" data-menu-id=\"7-notoriety\" style=\"text-align:none\">7. <strong>Notoriety&nbsp;<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~2% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors don&#8217;t take chances. They trust what&#8217;s already been proven.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Notoriety-seeking visitors follow the crowd\u2014intentionally. They rely on social proof, established reputations, and validated choices to feel confident. Uncertainty is uncomfortable; credibility is everything.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Notoriety?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"415\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image47.png\" alt=\"Image47\" class=\"wp-image-111759 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image47.png 600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image47.png?tr=w-375 375w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Social proof widget<\/li>\n\n\n\n<li>Spotlight widget<\/li>\n\n\n\n<li>Social sharing widget<\/li>\n\n\n\n<li>Best seller recommendation<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image22-1024x603.png\" alt=\"Invest in quality visuals\" class=\"wp-image-111669 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image22-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image22-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image22-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image22-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Invest in quality visuals.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professional, polished photography signals sophistication and builds instant credibility, far more than user-generated content for this segment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image3-1024x603.png\" alt=\"Make guarantees visible\" class=\"wp-image-111673 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image3-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image3-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image3-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image3-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Make guarantees visible.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlight your highest quality standards, warranties, and guarantees. The stronger the proof, the lower the perceived risk.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image44-1024x603.png\" alt=\"Stick to familiar payment methods\" class=\"wp-image-111677 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image44-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image44-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image44-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image44-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Stick to familiar payment methods.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In-store purchase options and classic payment methods feel safer and more trustworthy to this segment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image6-1024x603.png\" alt=\"Go darker with your palette\" class=\"wp-image-111681 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image6-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image6-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image6-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image6-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Go darker with your palette.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deeper, more somber tones read as sophisticated and credible\u2014a subtle but effective design cue for notoriety-seeking visitors.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"8. Understanding\u00a0\" id=\"8-understanding\" data-menu-id=\"8-understanding\" style=\"text-align:none\">8. <strong>Understanding&nbsp;<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~9% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors do their homework. They want the full picture before they commit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding-oriented visitors are logical, goal-driven, and detail-focused. They want clear, well-structured information that helps them make confident, rational decisions. Vague claims and fluffy copy won&#8217;t cut it\u2014facts and clarity will.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Understanding?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image51.png\" alt=\"Image51\" class=\"wp-image-111755 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image51.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image51.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Banner widget<\/li>\n\n\n\n<li>iFrame widget<\/li>\n\n\n\n<li>Video pop-in widget<\/li>\n\n\n\n<li>Progress bar widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image16-1024x603.png\" alt=\"Give them more information to work with\" class=\"wp-image-111686 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image16-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image16-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image16-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image16-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Give them more information to work with.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t hold back on information. The more detailed and well-organized it is, the better their decision-making experience will be&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image31-1024x603.png\" alt=\"Lead with numbers\" class=\"wp-image-111690 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image31-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image31-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image31-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image31-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lead with numbers.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data, percentages, and concrete figures resonate more than storytelling. Remind them of their discount consistently throughout the journey.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image17-1024x603.png\" alt=\"Show them their progress\" class=\"wp-image-111694 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image17-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image17-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image17-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image17-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Show them their progress.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A progress bar toward a free delivery threshold, for example, gives them a clear goal to work toward, which motivates them to reach it.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image15-1024x603.png\" alt=\"Make the checkout crystal clear\" class=\"wp-image-111698 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image15-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image15-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image15-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image15-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Make the checkout crystal clear.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Break each step of the purchase funnel down explicitly. No guesswork, no surprises.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"9. Change\u00a0\" id=\"9-change\" data-menu-id=\"9-change\" style=\"text-align:none\">9. <strong>Change&nbsp;<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">~8% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors are here for what&#8217;s new. Routine is their least favorite word.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Change-oriented visitors are adventurous by nature. They&#8217;re always on the lookout for fresh experiences, bold ideas, and anything that breaks the mold. The familiar doesn&#8217;t excite them\u2014the unexpected does.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Change?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image43.png\" alt=\"Image43\" class=\"wp-image-111751 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image43.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image43.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Banner widget<\/li>\n\n\n\n<li>Before\/after image widget<\/li>\n\n\n\n<li>Snowflake animation widget<\/li>\n\n\n\n<li>Video pop-in bar widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image29-1-1024x603.png\" alt=\"Lead with what&apos;s new\" class=\"wp-image-111707 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image29-1-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image29-1-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image29-1-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image29-1-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lead with what&#8217;s new.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launching a marketplace or a new partner vendor? Make it a feature, not a footnote.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image42-1024x603.png\" alt=\"Embrace modern payment options\" class=\"wp-image-111711 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image42-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image42-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image42-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image42-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Embrace modern payment options.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buy Now, Pay Later (BNPL) and other innovative payment methods keep the momentum going\u2014and feel fresh enough to appeal to this segment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image33-1024x603.png\" alt=\"Let them explore\" class=\"wp-image-111719 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image33-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image33-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image33-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image33-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Let them explore.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insert buying guides or discovery tools in search results to feed their curiosity and encourage exploration.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image19-1024x603.png\" alt=\"Highlight unique services\" class=\"wp-image-111723 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image19-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image19-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image19-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image19-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Highlight unique services.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unconventional delivery options, like room-of-choice delivery, are exactly the kind of detail that catches their eye.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image24-1024x603.png\" alt=\"Drop the standard reassurances\" class=\"wp-image-111727 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image24-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image24-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image24-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image24-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Drop the standard reassurances.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Badges like &#8220;100% secure payment&#8221; feel old news to this segment. Swap them out for something that feels more current and exciting.<\/p>\n<\/div><\/div>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"10. Quality\u00a0\" id=\"10-quality\" data-menu-id=\"10-quality\" style=\"text-align:none\">10. <strong>Quality<\/strong>&nbsp;<\/h3>\n\n\n<p class=\"wp-block-paragraph\">~3% of your audience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visitors aren&#8217;t swayed by deals. They&#8217;re here for the best\u2014and they know it when they see it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What drives them: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quality-oriented visitors make decisions based on craftsmanship, reputation, and story. They want to understand what makes a product exceptional rather than how much it costs. Numbers take a back seat; narrative and detail take the wheel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s in our toolbox for Quality?<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"332\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image35.png\" alt=\"Image35\" class=\"wp-image-111747 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image35.png 480w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image35.png?tr=w-375 375w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Before\/after image widget<\/li>\n\n\n\n<li>Video pop-in widget<\/li>\n\n\n\n<li>NPS widget<\/li>\n\n\n\n<li>Banner widget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases:<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image49-1024x603.png\" alt=\"Tell the brand story\" class=\"wp-image-111731 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image49-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image49-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image49-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image49-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Tell the brand story.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go beyond the product specs. Feature the brand heritage, the craftsmanship, the &#8220;why behind the what&#8221;. That\u2019s what this segment connects with.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image40-1024x603.png\" alt=\"Let other buyers speak\" class=\"wp-image-111735 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image40-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image40-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image40-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image40-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Let other buyers speak.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detailed reviews and quality certifications carry real weight here. Peer validation through a quality lens is far more persuasive than star ratings alone.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image28-1024x603.png\" alt=\"Go easy on the discounts\" class=\"wp-image-111739 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image28-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image28-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image28-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image28-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Go easy on the discounts.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pushing price cuts can actually undermine perceived quality for this segment. Let the product speak for itself.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image20-1024x603.png\" alt=\"Stick to trusted partners\" class=\"wp-image-111743 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image20-1024x603.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image20-1024x603.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image20-1024x603.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/image20-1024x603.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Stick to trusted partners.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well-known payment and delivery partners signal reliability and quality, making them a safer bet than unfamiliar alternatives.<\/p>\n<\/div><\/div>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Conclusion\" id=\"conclusion\" data-menu-id=\"conclusion\" style=\"text-align:none\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p class=\"wp-block-paragraph\">No two visitors are the same, and now you don&#8217;t have to treat them that way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EmotionsAI gives your team the ability to go beyond surface-level behavior and tap into what&#8217;s actually driving each visitor&#8217;s decisions. Whether they&#8217;re chasing quality, craving comfort, or ready to act in seconds, you now have the insight to meet them exactly where they are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the real power of emotional segmentation. Not just smarter personalization, but more human experiences. Ones that feel less like marketing and more like understanding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to see which emotional segments are showing up on your site? Let&#8217;s find out together. <a href=\"#request-demo\" data-type=\"internal\" data-id=\"#request-demo\">Get a demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they&#8217;re doing, you can go so much further. Emotions drive around 80% of human decisions. Every customer journey is full of micro-moments shaped by feelings: hesitation, excitement, urgency, doubt. Miss those signals, and you&#8230;<\/p>\n","protected":false},"author":1389,"featured_media":111555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10677],"tags":[],"feature":[1874],"industry-type":[],"product":[10628],"role":[10632,10638,10640],"region":[],"class_list":["post-111548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-personalization","feature-website-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Emotional segments that transform personalization | VWO<\/title>\n<meta name=\"description\" content=\"What&#039;s really driving your visitors&#039; decisions? 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