{"id":110758,"date":"2026-07-15T15:42:54","date_gmt":"2026-07-15T10:12:54","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=110758"},"modified":"2026-07-15T16:00:34","modified_gmt":"2026-07-15T10:30:34","slug":"wingify-the-unified-digital-experience","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/wingify-the-unified-digital-experience\/","title":{"rendered":"Wingify: The Unified Digital Experience Suite Powered by VWO and AB Tasty"},"content":{"rendered":"\n
TL;DR<\/strong><\/div>
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  1. Wingify is the Digital Experience Optimization (DXO) suite behind VWO and AB Tasty.<\/li>\n\n\n\n
  2. It brings together experimentation, personalization, feature management, customer insights, and AI into one suite.<\/li>\n\n\n\n
  3. Existing VWO and AB Tasty products continue to operate while converging into a unified Wingify experience.<\/li>\n\n\n\n
  4. Wandz is the AI layer that powers every workflow across the suite.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n

    Wingify is a Digital Experience Optimization (DXO) suite that helps teams build, test, personalize, and continuously improve digital experiences across websites, mobile apps, and backend services. Following the 2026 merger of VWO and AB Tasty, Wingify is the unified suite brand under which both products operate, and the tools you already know are converging into one ecosystem, with one data and AI layer.<\/p>\n\n\n\n

    This article covers what’s actually inside the suite, how its pieces fit together, and what to expect if you’re already running VWO or AB Tasty.<\/p>\n\n\n

    What is Wingify?<\/h2>\n\n\n

    Wingify is the CRO suite powered by two mature, independently developed suites (VWO and AB Tasty) being brought into a single product surface, accessible at app.wingify.com. As of mid-2026, both still operate as suites in their own right while engineering, data models, and workflows are integrated over several quarters; existing contracts, pricing, and support continue unchanged in the meantime.<\/p>\n\n\n\n

    Functionally, Wingify is organized around seven connected capability areas: experimentation, personalization, feature management, behavioral insight, user survey, commerce, and AI, plus the enterprise governance layer that lets larger organizations run all of the above at scale, across teams and regions.<\/p>\n\n\n\n

    \"Feature<\/figure>\n\n\n

    What\u2019s inside Wingify<\/h2>\n\n\n

    Wingify combines the capabilities previously available across VWO and AB Tasty into one Digital Experience Optimization suite. Instead of managing multiple point solutions, teams can access every stage of optimization from a single ecosystem.<\/p>\n\n\n

    Experiment with confidence<\/h2>\n\n\n

    This is the layer most people associate with VWO’s heritage. It covers:<\/p>\n\n\n\n