{"id":110565,"date":"2026-07-09T18:29:07","date_gmt":"2026-07-09T12:59:07","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=110565"},"modified":"2026-07-09T18:29:14","modified_gmt":"2026-07-09T12:59:14","slug":"introducing-commerce-platform","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/","title":{"rendered":"Introducing Commerce: One Platform for Search, Recommendations, and Merchandising"},"content":{"rendered":"\n

Search, recommendations, and merchandising have always been treated as separate problems. That assumption is costing teams more than they realize.<\/strong><\/p>\n\n\n\n

Most eCommerce teams don’t have a discovery problem. They have a fragmentation problem.<\/p>\n\n\n\n

Search lives in one tool. Recommendations live in another. Merchandising rules are configured somewhere else entirely. <\/p>\n\n\n\n

This is the state of product discovery for most eCommerce teams, and it’s not because better options didn’t exist. It’s because the market has been organized around point solutions for so long, the fragmentation started to feel normal.<\/p>\n\n\n\n

With the launch of our new VWO AB Tasty Commerce platform<\/a>, it no longer has to be.<\/p>\n\n\n\n

\"Introducing<\/figure>\n\n\n

What’s actually new: A unified platform, not three tools bolted on together<\/strong><\/h2>\n\n\n

VWO AB Tasty\u2019s new Commerce<\/a> platform is a ground-up redesign of how Search, Recommendations, and Merchandising work together,  unified around a single catalog, a single workspace, and a shared AI layer.<\/p>\n\n\n\n

When all three capabilities share the same catalog, a boost rule you set in Merchandising applies to search results automatically. Behavioral signals from search inform recommendation rankings. <\/p>\n\n\n\n

Facets and sort logic you configure once carry through to every channel where shoppers discover products. The result is that your store behaves consistently, because it’s operating from one source of truth.<\/p>\n\n\n\n

This is architecturally different from what competitors offer. <\/p>\n\n\n\n

Some are excellent at search, but search is where it stops; recommendations and merchandising are separate.<\/p>\n\n\n\n

Others have deep personalization but limited native search control and rely on catalog integration rather than a unified catalog.<\/p>\n\n\n\n

Commerce is purpose-built for product discovery specifically, and built for the teams who run it every day.<\/p>\n\n\n

The big four: Capabilities that change the game for eCommerce teams<\/strong><\/h2>\n\n

1. AI-powered strategy creation<\/strong><\/h3>\n\n\n

Every merchandising platform has rules. Commerce has something more useful: the ability to describe a strategy in plain language and have AI translate it into something deployable<\/p>\n\n\n\n

Instead of manually assembling filter logic, sort conditions, and promotion rules, a merchandiser can type something like “promote best-selling shoes from the last 30 days for new visitors”, and get a ready-to-review strategy back. <\/p>\n\n\n\n

Teams that can launch and iterate strategies faster also learn faster, and that compounds directly into revenue.<\/p>\n\n\n\n

\"AI-powered<\/figure>\n\n\n

2. Global boost and bury:  Across search and merchandising<\/strong><\/h3>\n\n\n

In legacy setups, boosting a product meant boosting it separately in each channel it appeared. <\/p>\n\n\n\n

A new product launch required updates to category pages, search rankings, and recommendation widgets independently. And this logic was never truly shared.<\/p>\n\n\n\n

Commerce’s global Boost & Bury rules apply a single configuration across Search, PLPs, PDPs, and Recommendations simultaneously.<\/p>\n\n\n\n

Set it once, and it is consistent across. This removes duplicate work and ensures shoppers get a coherent experience regardless of how they navigate.<\/p>\n\n\n\n

\"Global<\/figure>\n\n\n

3. Unified facet and sort management<\/strong><\/h3>\n\n\n

Facets, which are the filters shoppers use to narrow results, are one of the highest-leverage controls in product discovery. Get them wrong, and your conversions dip. <\/p>\n\n\n\n

With Commerce, facets and sort logic are managed in one place and applied consistently across both Merchandising and Search contexts.<\/p>\n\n\n\n

 Separate tools, separate configurations, and the inevitable inconsistencies between them are gone.<\/p>\n\n\n\n

\"Unified<\/figure>\n\n\n

4. Revenue-first reporting with AI improvement suggestions<\/strong><\/h3>\n\n\n

Most commerce platforms report on search metrics:  CTR, no-results rate, query volume. <\/p>\n\n\n\n

Commerce reports on what actually matters: revenue uplift, assisted revenue, and strategy performance.<\/p>\n\n\n\n

More importantly, the reporting dashboard provides AI-generated suggestions for optimization: <\/p>\n\n\n\n

E.g., “Update sorting to prioritize recent high-performers.” <\/p>\n\n\n

\n
\"Revenue-first<\/figure>\n<\/div>\n\n

The bottom line<\/strong><\/h2>\n\n\n

Product discovery is how your store presents itself to every shopper across channels. But when that architecture is fragmented across tools, it creates operational overhead, inconsistent experiences, and an incomplete picture of performance.<\/p>\n\n\n\n

Commerce solves this with a unified platform: one catalog, one workspace, one AI layer, and controls in the hands of the people who understand your customers best. Ready to simplify your commerce stack? Book a demo<\/a> and see Commerce in action.<\/p>\n","protected":false},"excerpt":{"rendered":"

Search, recommendations, and merchandising have always been treated as separate problems. That assumption is costing teams more than they realize. Most eCommerce teams don’t have a discovery problem. They have a fragmentation problem. Search lives in one tool. Recommendations live in another. Merchandising rules are configured somewhere else entirely.  This is the state of product…<\/p>\n","protected":false},"author":1291,"featured_media":110583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10773],"tags":[],"feature":[10774],"industry-type":[10567],"product":[10775],"role":[10637],"region":[],"class_list":["post-110565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce","feature-commerce"],"acf":[],"yoast_head":"\nIntroducing VWO AB Tasty Commerce | VWO<\/title>\n<meta name=\"description\" content=\"Fragmented discovery tools create inconsistent experiences and operational overhead. Discover how VWO AB Tasty Commerce unifies search, recommendations, and merchandising into a single platform built for eCommerce teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing VWO AB Tasty Commerce | VWO\" \/>\n<meta property=\"og:description\" content=\"Fragmented discovery tools create inconsistent experiences and operational overhead. Discover how VWO AB Tasty Commerce unifies search, recommendations, and merchandising into a single platform built for eCommerce teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T12:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T12:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/07\/og-image-Introducing-Commerce_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pritika Ramani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pritika Ramani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/\"},\"author\":{\"name\":\"Pritika Ramani\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#\\\/schema\\\/person\\\/a880d7a8e45c081ca9ed73912356c25b\"},\"headline\":\"Introducing Commerce: One Platform for Search, Recommendations, and Merchandising\",\"datePublished\":\"2026-07-09T12:59:07+00:00\",\"dateModified\":\"2026-07-09T12:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/\"},\"wordCount\":662,\"publisher\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/Feature-image-Introducing-Commerce_.jpg\",\"articleSection\":[\"Commerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/\",\"url\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/\",\"name\":\"Introducing VWO AB Tasty Commerce | VWO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/Feature-image-Introducing-Commerce_.jpg\",\"datePublished\":\"2026-07-09T12:59:07+00:00\",\"dateModified\":\"2026-07-09T12:59:14+00:00\",\"description\":\"Fragmented discovery tools create inconsistent experiences and operational overhead. Discover how VWO AB Tasty Commerce unifies search, recommendations, and merchandising into a single platform built for eCommerce teams.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/Feature-image-Introducing-Commerce_.jpg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/Feature-image-Introducing-Commerce_.jpg\",\"width\":2400,\"height\":1400,\"caption\":\"Introducing Commerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/introducing-commerce-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vwo.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commerce\",\"item\":\"https:\\\/\\\/vwo.com\\\/blog\\\/commerce\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Introducing Commerce: One Platform for Search, Recommendations, and Merchandising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/vwo.com\\\/blog\\\/\",\"name\":\"VWO Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vwo.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#organization\",\"name\":\"VWO\",\"url\":\"https:\\\/\\\/vwo.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2018\\\/09\\\/VWOLogo.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2018\\\/09\\\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vwoofficial\\\/\",\"https:\\\/\\\/x.com\\\/VWO\",\"https:\\\/\\\/www.instagram.com\\\/vwoofficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vwo.com\\\/blog\\\/#\\\/schema\\\/person\\\/a880d7a8e45c081ca9ed73912356c25b\",\"name\":\"Pritika Ramani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5ceb18cc54bd88f12e977561743f9c8ddc361b122bcd6c3009bcac15feb48e6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5ceb18cc54bd88f12e977561743f9c8ddc361b122bcd6c3009bcac15feb48e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5ceb18cc54bd88f12e977561743f9c8ddc361b122bcd6c3009bcac15feb48e6?s=96&d=mm&r=g\",\"caption\":\"Pritika Ramani\"},\"description\":\"Pritika Ramani is Director of Product Marketing at VWO AB Tasty, and specializes in product positioning, go-to-market strategy, and customer-centric storytelling, helping bring innovative SaaS products to market. She has 12+ years of experience in the B2B SaaS space and has worked in companies such as Zoho, Freshworks and Yellow.ai.\",\"url\":\"https:\\\/\\\/vwo.com\\\/blog\\\/author\\\/pritikar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing VWO AB Tasty Commerce | VWO","description":"Fragmented discovery tools create inconsistent experiences and operational overhead. Discover how VWO AB Tasty Commerce unifies search, recommendations, and merchandising into a single platform built for eCommerce teams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/","og_locale":"en_US","og_type":"article","og_title":"Introducing VWO AB Tasty Commerce | VWO","og_description":"Fragmented discovery tools create inconsistent experiences and operational overhead. Discover how VWO AB Tasty Commerce unifies search, recommendations, and merchandising into a single platform built for eCommerce teams.","og_url":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/","og_site_name":"VWO Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2026-07-09T12:59:07+00:00","article_modified_time":"2026-07-09T12:59:14+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/07\/og-image-Introducing-Commerce_.jpg","type":"image\/jpeg"}],"author":"Pritika Ramani","twitter_card":"summary_large_image","twitter_creator":"@VWO","twitter_site":"@VWO","twitter_misc":{"Written by":"Pritika Ramani","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/"},"author":{"name":"Pritika Ramani","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/a880d7a8e45c081ca9ed73912356c25b"},"headline":"Introducing Commerce: One Platform for Search, Recommendations, and Merchandising","datePublished":"2026-07-09T12:59:07+00:00","dateModified":"2026-07-09T12:59:14+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/"},"wordCount":662,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/07\/Feature-image-Introducing-Commerce_.jpg","articleSection":["Commerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/","url":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/","name":"Introducing VWO AB Tasty Commerce | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/07\/Feature-image-Introducing-Commerce_.jpg","datePublished":"2026-07-09T12:59:07+00:00","dateModified":"2026-07-09T12:59:14+00:00","description":"Fragmented discovery tools create inconsistent experiences and operational overhead. Discover how VWO AB Tasty Commerce unifies search, recommendations, and merchandising into a single platform built for eCommerce teams.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/introducing-commerce-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/07\/Feature-image-Introducing-Commerce_.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/07\/Feature-image-Introducing-Commerce_.jpg","width":2400,"height":1400,"caption":"Introducing Commerce"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/introducing-commerce-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Commerce","item":"https:\/\/vwo.com\/blog\/commerce\/"},{"@type":"ListItem","position":3,"name":"Introducing Commerce: One Platform for Search, Recommendations, and Merchandising"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"VWO Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/a880d7a8e45c081ca9ed73912356c25b","name":"Pritika Ramani","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c5ceb18cc54bd88f12e977561743f9c8ddc361b122bcd6c3009bcac15feb48e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5ceb18cc54bd88f12e977561743f9c8ddc361b122bcd6c3009bcac15feb48e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5ceb18cc54bd88f12e977561743f9c8ddc361b122bcd6c3009bcac15feb48e6?s=96&d=mm&r=g","caption":"Pritika Ramani"},"description":"Pritika Ramani is Director of Product Marketing at VWO AB Tasty, and specializes in product positioning, go-to-market strategy, and customer-centric storytelling, helping bring innovative SaaS products to market. She has 12+ years of experience in the B2B SaaS space and has worked in companies such as Zoho, Freshworks and Yellow.ai.","url":"https:\/\/vwo.com\/blog\/author\/pritikar\/"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/110565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/1291"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=110565"}],"version-history":[{"count":5,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/110565\/revisions"}],"predecessor-version":[{"id":110619,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/110565\/revisions\/110619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/110583"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=110565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=110565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=110565"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=110565"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=110565"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=110565"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=110565"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=110565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}