Alex’s team finally got approval for their first A\/B test.<\/p>\n\n\n\n
After months of pitching the value of experimentation, leadership was on board. <\/p>\n\n\n\n
Now came the hard part: choosing what to test first.<\/p>\n\n\n\n
Everyone agreed that it should be something big. Something transformative. Something that would prove experimentation’s value once and for all.<\/p>\n\n\n\n
Three months later, the “first test” was in design reviews. Six months later, it was still in development. <\/p>\n\n\n\n
A year later, the momentum was gone, and the experimentation program never really took off.<\/p>\n\n\n\n