Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to … Continue reading VWO eCommerce Cart Abandonment Report 2016