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Launching VWO Deploy: Make changes to your website and release them without involving IT

Bhavya Sahni
Bhavya Sahni
If you have interesting stories around experimentation and growth, I'd love to feature you on VWO. Reach me if you have mad ideas.

Ten years ago, we launched the first visual editor for CRO teams and, by reducing the dependence of marketers on developers, it transformed how businesses would create variations of their existing websites for A/B tests.  Over the years, as our visual editor has gone through several iterations of improvements, our customers have repeatedly requested if they could use the same editor for releasing changes on the website as well. They told us that instead of creating multiple versions of the website and A/B testing between them, sometimes they wanted to make direct changes to the website. So towards that, today, we are happy to launch ‘VWO Deploy’, a new product that lets teams do exactly this, and more.

VWO Deploy allows marketing, CRO and business teams to make quick changes to their websites & digital products and push those changes live to their visitors sidestepping delays caused by sourcing developer resources and subsequent coordination with the IT team. We prioritized release of VWO Deploy because, during the ongoing COVID-19 pandemic, we realized that many organizations are constantly evolving their operational procedures and customer policies multiple times in a week (sometimes even daily) and they want an equally agile way to update their websites to announce them to their customers. We believe that VWO Deploy will make their job easier. 

How to get started with VWO Deploy?

We want all businesses that can benefit from VWO Deploy during the COVID-19 pandemic to be able to use it. So, we’ve decided to give access to VWO Deploy at no cost until 30th September 2020 or until COVID-19 subsides

If you use any of the other VWO products, you would have already installed VWO Smartcode on your website and since VWO Deploy is powered by the same VWO Smartcode, you don’t need to do anything else. However, if you don’t have VWO Smartcode on your website, the first and only step that will require your IT team’s help is to get VWO Smartcode installed. 

What does VWO Deploy do?

VWO Deploy is designed to help teams accomplish the following three functions with speed and agility:

1. Edit & publish changes on your websites & web applications

With user-friendliness at the heart of the product, VWO Deploy is designed to help you point and click at any element on your website and edit with the help of a nifty visual editor. Using the visual editor to make changes to your website is as simple as using a presentation tool like Microsoft Powerpoint. Once you’ve finished editing the website, you can push changes live with the click of a button. 

GIF on how to edit parts or whole pages using Deploy's visual editor
Edit parts or whole pages with Deploy’s Visual Editor

As an example, your organization could use VWO Deploy to publish COVID-19 updates and its effect on your policies like United Airlines did on their website (they didn’t use VWO Deploy, this is just an example).

screenshot for the Coronavirus warning update on United Airlines' home page
United’s warning on COVID-19
Image Source[1]

2. Use ready-made widgets to collect contact details for further communication

In addition to editing your existing website, VWO Deploy also lets you add new features to it by utilizing our library of ready to use widgets like popups and banners. Popular use cases of these boxes arise when companies want to share business updates that warrant more attention than others.

For example, Grubhub is asking their visitors to order from their member restaurants to keep such businesses afloat. Form pop-ups like these are one of the many formats in VWO Deploy that you can use to drive action.

screenshot of Grubhub's pop-up to help restaurants stay afloat
        Grubhub’s pop-up to help restaurants stay afloat
Image Source[2]

Similarly, travel companies might want to share their ongoing policy changes for flight and travel bookings by adding a popup or a modal box using VWO Deploy.

These pop-ups can be customized around your brand guidelines. For critical information that can’t wait, you can also choose our prebuilt pop-ups and get started.
For companies looking to announce COVID-19 related information, we have also stacked the pop-up library with one.

a screenshot of widget with Covid 19 updates announcement using VWO deploy
A ready to use widget that you can deploy on your website using VWO Deploy

VWO Deploy supports text, image & form pop-ups along with a few hybrid variants like subscription pop-ups to collect visitor information.

screenshot of a subscription Pop Up using VWO Deploy
Subscription pop-ups can be triggered by VWO Deploy
a screenshot of a typical form pop-up
Customizable pop-up forms

3. Redirect users to important announcements

VWO Deploy lets you redirect users to important communication from pages that typically see more traction (eg. home page) via horizontal bars in the header or the footer. You can launch such announcement or action bars with custom branding (or choose one from our prebuilt library)

We have also accounted for additional flexibility in letting users work with custom sizes and placement options inside VWO Deploy

For example, Microsoft has a top bar that routes visitors to their response to COVID-19 from their home page.

screenshot of the top bar on the dedicated page on Microsoft's website
Top bar that routes visitors to a dedicated page on Microsoft’s efforts against COVID-19
Image Source[3]

Or Sephora that routes visitors from their homepage to their bit against Coronavirus. Unlike Microsoft, Sephora chose to place the bar right after the first fold and the beginning of the second.

screenshot of the statement by Sephora on COVID-19
A bar on Sephora’s home page that redirects visitors
Image Source[4]

Just like Microsoft and Sephora, you can direct your visitors towards your COVID-19 policy by creating an announcement bar via VWO Deploy. To help you do this fast, we have packed the announcement bar-library with a pre-built COVID template that you can start using with just one click.

If you are familiar with the VWO’s Visual Editor, you’ll find working with VWO Deploy to be a similar experience: Adding elements, triggering widgets (all formats you read above), resizing & cloning elements or pages along with client-side editing and more are orchestrated in identical ways like you’d see in the Visual Editor.

4. Show different website content to different segments of users

Using VWO Deploy, you can target website content and online customer experiences around multiple segments like country, city, mobile/desktop devices, traffic source, campaign type or a combination of these (e.g. visitors from San Francisco using iOS see a particular message and others see something else).

For more the entire list of all segments available inside VWO Deploy, refer to this helpdesk article.

How to get free access to VWO Deploy?

To get started with VWO Deploy at no cost, just write to us at support@vwo.com or reach out via our support handles (Intercom chat, social or a hello to your account manager) — we shall configure a VWO Deploy account for you in no time!

Summing up

To conclude this announcement, we would like to reiterate our advice to businesses that during the COVID-19 pandemic they should focus on optimizing trust with their customers, employees, and suppliers.  Specifically for VWO customers, we recently posted a blog on how to use different capabilities of VWO when customer behavior is volatile and uncertain. At VWO, we’re doing our best to ensure our customers and employees are minimally affected. But we understand that times are challenging. So if there’s anything where we can be of help to you, please feel free to reach out to us and we will love to figure out if we can help your customer experience optimization efforts run as usual, amidst all the disruption around us.


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