Great news! Visual Website Optimizer completed five years today, and oh, we crossed 4k active paying customers, too! We’ve made a special page to share our birthday party with you. Take a look: https://vwo.com/we-are-five/
I wanted to thank you for sharing this A/B testing industry with us. A big thanks for being a customer, a user, and a well-wisher. As a bootstrapped company commencing with the initial investment of a $20 server and a $10 domain name, I couldn’t have done it without your support and encouragement.
Survival rates for funded tech startups are terrifying. Some estimates put it at a 90% failure rate within the first 18 months! Survival rates for bootstrapped companies must be even worse. I think we survived (and grew!) because we were lucky to be in an industry (A/B testing) that’s growing at a tremendous pace, and even more so when it welcomed us with such open arms.
Most people are smart. Few are lucky.
However, now that we’re into the survived-5-year club, I want to reiterate our commitment and our philosophy. Wait, hang on. The words sound academic and hearty, but it’s actually quite simple.
Why we exist?
For us, the primary driver isn’t making money. Yes, money is a good outcome and it gives us freedom to plan long term. But, money for money’s sake can make individuals and companies short-sighted. We’re driven to make a long-term impact. Our aim is to build a company that delivers exceptional software products and fanatical customer support. We want to work hard enough to make you say – “These guys at VWO, they’re amazing at software!”
In retrospect, it’s the customer-centric approach that has lead us to grow our business into 4000+ paying clients, 90+ people and 2 locations. And our commitment to you is that we’ll continue on this path – putting the users first, and delivering software that amazes and thrills them.
Thanks once again for being a part of our journey. Hope to continue seeing you every now and then for the next 25 years 🙂
PS: If you want to learn more about our journey, following sources are most useful: