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on Conversion Rate Optimization

Even wine companies use A/B testing: 201% increase in conversions

Being in business since 1980, Majestic Wines (MW) is a known name in UK’s very-competitive retail wine market. With the desire to increase the reach of their business, the company launched their online store, www.majestic.co.uk, to cater to their global clientele. This case study deals with a series of optimization tests they recently concluded, which […]

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