Talk to a sales representative

+1 844-822-8378
or

Write to us

vwo

How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’

Summary

A major Dutch healthcare professionals’ association decided to a/b test a seemingly minor change in its header image. Using VWO, it discovered that the change – removing a horizontal line in the image, could lead to a substantial 7.8% increase in conversion rate, with almost 100 percent probability for consistent results.

The Client

VVAA, an association of over 75,000 Dutch healthcare professionals, specializes in providing quality advice to its members on areas ranging from setting up and managing a practice,

How To Connect VWO to Google Analytics Universal Tracking

Posted in How To on
GenInfo

Update: VWO now provides direct integration with Universal Analytics. Read this post to know how to integrate VWO with Universal Analytics in your dashboard.

Google Analytics recently launched a new way of tracking visitors on your site. This new tracking is called Universal tracking and sets the standard for their future. It’s more enhanced and has some cool new features that can be used with Visual Website Optimizer also.

107% increase in sales shows that customers care more for authenticity than low prices

Posted in A/B Split Testing, Case Studies on
express-watches-logo

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch and feel the product online to determine the authenticity of the product.

New VWO code snippet: cleaner, faster, easier

Posted in News on
vwo_code_snippet

Today we’ve released a change in Visual Website Optimizer code snippet that will make the process of integrating VWO to your website a lot easier! As you will see, the change is a significant improvement over the previous code snippet and we recommend you to update it on your website as soon as possible to enjoy all its benefits (of course, it is backward compatible; So your existing VWO code will also work —

Announcing Visual Website Optimizer API

Posted in News on

Visual Website Optimizer API was privately announced to select users long time back but today we are happy to announce it to general public too. The API lets you pull complete test results into your internal dashboards. Results are returned for all test goals and include confidence levels, hits and conversions. amongst other metrics. The API also allows you to start and pause tests programmatically.

API interface is JSON and is currently available only by request.

Do trust badges on websites work? Oh yes! 32% increase in conversions

Posted in A/B Split Testing, Case Studies on
6761.e-mærket-test-placering

These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect?

A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test to determine whether an E-mark badge (certifies ethical conduct of Danish businesses) impacts conversion rate.

Host Visual Website Optimizer (JavaScript files) on your server

Posted in How To, News on

We have released a new feature in Visual Website Optimizer which lets you host the JavaScript files on your own server. This was done because a lot of large corporations avoid including external JavaScript files from a third party. Even though our JavaScript is hosted on Amazon S3 and we have a fail-over strategy that guarantees zero downtime (even in case of our servers going down), some corporations feel much safer if they control the resources (JavaScript,

Bunch of small, new features in Visual Website Optimizer

Posted in News on

In the last two days, we have released a bunch of small, unrelated new features in Visual Website Optimizer. Here they are:

  • Exclusion of IPs: this was a much-requested feature to be able to exclude certain office IPs from getting tracked during tests. This wasn’t previously possible and hence caused some bias in the test results as users’ own hits and conversions got counted too. But now you can exclude certain IPs from getting counted in the results.