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Forget about containers: editing static content on dynamic pages just got way easier

Posted in Product Update on
Editing containers using edit HTML

Edit and Edit HTML are awesome ways to make changes to your website and create variations without breaking a sweat. The feature works great all the time. Well, almost. Unless dynamic content is staring you in the face. If you don’t know what dynamic content is, check out our Knowledge Base article here. But to give you a coffee table definition of it, on a web page, dynamic content is content that changes based on user interaction. For instance, it can be ‘total pricing’ that changes dynamically based on the amount of products in the cart; or even a drop down menu in your Sign-up form. Before, if there was dynamic content in the vicinity of static content (in HTML terms) in the same container, any changes to the static content would convert everything in that container, including the dynamic content, into static. The user ended up seeing the same content, completely ignoring dynamic…

How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’

Summary A major Dutch healthcare professionals’ association decided to a/b test a seemingly minor change in its header image. Using VWO, it discovered that the change – removing a horizontal line in the image, could lead to a substantial 7.8% increase in conversion rate, with almost 100 percent probability for consistent results. The Client VVAA, an association of over 75,000 Dutch healthcare professionals, specializes in providing quality advice to its members on areas ranging from setting up and managing a practice, to portfolio management and mortgages. As a market leader in the healthcare industry and a pioneer in the area of medical liability insurance, VVAA attracts a very healthy traffic to its site. Visitors are greeted with a fairly big header image containing a list of benefits and a CTA button. Things were good. Then, the VVAA corporate communication had a design idea. A horizontal line representing a  “lifeline” was added right at…

How To Connect VWO to Google Analytics Universal Tracking

Posted in How To on

Update: VWO now provides direct integration with Universal Analytics. Read this post to know how to integrate VWO with Universal Analytics in your dashboard. Google Analytics recently launched a new way of tracking visitors on your site. This new tracking is called Universal tracking and sets the standard for their future. It’s more enhanced and has some cool new features that can be used with Visual Website Optimizer also. One of those features is the so called Custom Dimension. We’re now able to define a Dimension or Metric ourselves. An example of a self-created metric could be the age of your visitor. If you have that info and use it to put it in Google Analytics you could create reports that show average age per source/medium for example. For Visual Website Optimizer the Custom Dimension is the most interesting one. I created a script that takes the experiment number and…

107% increase in sales shows that customers care more for authenticity than low prices

Posted in A/B Split Testing, Case Studies on

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch and feel the product online to determine the authenticity of the product. So stressing on originality and authenticity (especially for higher priced products) becomes quite important for eCommerce stores. One of our customers, High Position, an integrated digital marketing agency, was trying to understand what works best for their client, Express Watches. Express Watches is a UK based online retailer of Seiko watches and one major consumer anxiety was whether the watches were actually real…

New VWO code snippet: cleaner, faster, easier

Posted in News on

Today we’ve released a change in Visual Website Optimizer code snippet that will make the process of integrating VWO to your website a lot easier! As you will see, the change is a significant improvement over the previous code snippet and we recommend you to update it on your website as soon as possible to enjoy all its benefits (of course, it is backward compatible; So your existing VWO code will also work — but the new one is much faster). The new code is cleaner and much easier to implement The old snippet required you to insert code at two places: one in header and one in footer. The new code requires only one small snippet to be inserted into the website header. Yes, that’s it! No more you are required to add separate code snippets in header and footer. Now, all the code required to run VWO, create…

Announcing Visual Website Optimizer API

Posted in News on

Visual Website Optimizer API was privately announced to select users long time back but today we are happy to announce it to general public too. The API lets you pull complete test results into your internal dashboards. Results are returned for all test goals and include confidence levels, hits and conversions. amongst other metrics. The API also allows you to start and pause tests programmatically. API interface is JSON and is currently available only by request. If you wish to use the API, email us at and we will provide you an access token and documentation for using the API.

Do trust badges on websites work? Oh yes! 32% increase in conversions

Posted in A/B Split Testing, Case Studies on

These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect? A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test to determine whether an E-mark badge (certifies ethical conduct of Danish businesses) impacts conversion rate. He wrote a detailed case study in Danish and we recommend you to read it here (if you understand the language). For those who prefer to read the case study in English, read this post instead. What was tested? Karsten tested the presence of E-mark (the eye-like icon in the image above) on an eCommerce store House of Kids. 50% visitors saw this badge and 50% didn’t. The test started producing great results right from…

Host Visual Website Optimizer (JavaScript files) on your server

Posted in How To, News on

We have released a new feature in Visual Website Optimizer which lets you host the JavaScript files on your own server. This was done because a lot of large corporations avoid including external JavaScript files from a third party. Even though our JavaScript is hosted on Amazon S3 and we have a fail-over strategy that guarantees zero downtime (even in case of our servers going down), some corporations feel much safer if they control the resources (JavaScript, CSS, etc.) used on their websites. The latest feature allows you remove dependency on our server while the test is running. All the test settings, variation content and code needed to run the test will be stored on your server (as four separate JavaScript files). VWO server will only be used for logging hits and conversions (which is an asynchronous activity). The flow for self-hosting is: You create a test using our interface…

Launch of Paid Plans and Limited Time Offer

Posted in News on

Visual Website Optimizer is finally out of beta! It has been five months since we first announced the beta, but with all new features and bug fixes etc. it feels like an incredibly short period. We also announced the pricing plans. There has been a lot of research gone into it, did various iterations of it and now finally settled on the one you can see. Most of our beta users thought this pricing is fair, so we are happy with their reaction. You will notice that there are various paid plans suiting all kinds of businesses and agencies. Additionally, we are offering a 30 day unrestricted free trial for the tool. Limited Time Launch Offer We are offering tons (2x-5x) of additional visitors tested in all plans till 15th June 2010. That means if you buy a paid package now, you will get additional visitors every month in your…

Bunch of small, new features in Visual Website Optimizer

Posted in News on

In the last two days, we have released a bunch of small, unrelated new features in Visual Website Optimizer. Here they are: Exclusion of IPs: this was a much-requested feature to be able to exclude certain office IPs from getting tracked during tests. This wasn’t previously possible and hence caused some bias in the test results as users’ own hits and conversions got counted too. But now you can exclude certain IPs from getting counted in the results. Simply enter the list of IPs to exclude in Account Management section. New How-to page: since, feature-wise, VWO has expanded a lot, we thought it will be a great idea to list all common ‘How do I do X’ questions in one page. This is available under Help tab in VWO. www and non-www URLs issue: earlier there used to be a lot of confusion amongst new users who entered their URLs…