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How To Connect VWO to Google Analytics Universal Tracking

Posted in How To on
GenInfo

Update: VWO now provides direct integration with Universal Analytics. Read this post to know how to integrate VWO with Universal Analytics in your dashboard. Google Analytics recently launched a new way of tracking visitors on your site. This new tracking is called Universal tracking and sets the standard for their future. It’s more enhanced and has some cool new features that can be used with Visual Website Optimizer also. One of those features is the so called Custom Dimension. We’re now able to define a Dimension or Metric ourselves. An example of a self-created metric could be the age of your visitor. If you have that info and use it to put it in Google Analytics you could create reports that show average age per source/medium for example. For Visual Website Optimizer the Custom Dimension is the most interesting one. I created a script that takes the experiment number and…

107% increase in sales shows that customers care more for authenticity than low prices

Posted in A/B Split Testing, Case Studies on
express-watches-logo

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch and feel the product online to determine the authenticity of the product. So stressing on originality and authenticity (especially for higher priced products) becomes quite important for eCommerce stores. One of our customers, High Position, an integrated digital marketing agency, was trying to understand what works best for their client, Express Watches. Express Watches is a UK based online retailer of Seiko watches and one major consumer anxiety was whether the watches were actually real…

New VWO code snippet: cleaner, faster, easier

Posted in News on
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Today we’ve released a change in Visual Website Optimizer code snippet that will make the process of integrating VWO to your website a lot easier! As you will see, the change is a significant improvement over the previous code snippet and we recommend you to update it on your website as soon as possible to enjoy all its benefits (of course, it is backward compatible; So your existing VWO code will also work — but the new one is much faster). The new code is cleaner and much easier to implement The old snippet required you to insert code at two places: one in header and one in footer. The new code requires only one small snippet to be inserted into the website header. Yes, that’s it! No more you are required to add separate code snippets in header and footer. Now, all the code required to run VWO, create…

Announcing Visual Website Optimizer API

Posted in News on

Visual Website Optimizer API was privately announced to select users long time back but today we are happy to announce it to general public too. The API lets you pull complete test results into your internal dashboards. Results are returned for all test goals and include confidence levels, hits and conversions. amongst other metrics. The API also allows you to start and pause tests programmatically. API interface is JSON and is currently available only by request. If you wish to use the API, email us at info@wingify.com and we will provide you an access token and documentation for using the API.

Do trust badges on websites work? Oh yes! 32% increase in conversions

Posted in A/B Split Testing, Case Studies on
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These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect? A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test to determine whether an E-mark badge (certifies ethical conduct of Danish businesses) impacts conversion rate. He wrote a detailed case study in Danish and we recommend you to read it here (if you understand the language). For those who prefer to read the case study in English, read this post instead. What was tested? Karsten tested the presence of E-mark (the eye-like icon in the image above) on an eCommerce store House of Kids. 50% visitors saw this badge and 50% didn’t. The test started producing great results right from…

Host Visual Website Optimizer (JavaScript files) on your server

Posted in How To, News on

We have released a new feature in Visual Website Optimizer which lets you host the JavaScript files on your own server. This was done because a lot of large corporations avoid including external JavaScript files from a third party. Even though our JavaScript is hosted on Amazon S3 and we have a fail-over strategy that guarantees zero downtime (even in case of our servers going down), some corporations feel much safer if they control the resources (JavaScript, CSS, etc.) used on their websites. The latest feature allows you remove dependency on our server while the test is running. All the test settings, variation content and code needed to run the test will be stored on your server (as four separate JavaScript files). VWO server will only be used for logging hits and conversions (which is an asynchronous activity). The flow for self-hosting is: You create a test using our interface…

Launch of Paid Plans and Limited Time Offer

Posted in News on

Visual Website Optimizer is finally out of beta! It has been five months since we first announced the beta, but with all new features and bug fixes etc. it feels like an incredibly short period. We also announced the pricing plans. There has been a lot of research gone into it, did various iterations of it and now finally settled on the one you can see. Most of our beta users thought this pricing is fair, so we are happy with their reaction. You will notice that there are various paid plans suiting all kinds of businesses and agencies. Additionally, we are offering a 30 day unrestricted free trial for the tool. Limited Time Launch Offer We are offering tons (2x-5x) of additional visitors tested in all plans till 15th June 2010. That means if you buy a paid package now, you will get additional visitors every month in your…

Bunch of small, new features in Visual Website Optimizer

Posted in News on

In the last two days, we have released a bunch of small, unrelated new features in Visual Website Optimizer. Here they are: Exclusion of IPs: this was a much-requested feature to be able to exclude certain office IPs from getting tracked during tests. This wasn’t previously possible and hence caused some bias in the test results as users’ own hits and conversions got counted too. But now you can exclude certain IPs from getting counted in the results. Simply enter the list of IPs to exclude in Account Management section. New How-to page: since, feature-wise, VWO has expanded a lot, we thought it will be a great idea to list all common ‘How do I do X’ questions in one page. This is available under Help tab in VWO. www and non-www URLs issue: earlier there used to be a lot of confusion amongst new users who entered their URLs…

Why Melvin loves Visual Website Optimizer?

Posted in Case Studies on

We are starting a new series to profile testimonials and success stories of users who love Visual Website Optimizer. The idea of I Love VWO series came to us when one of our users, Melvin Ram, sent us a testimonial full of praises (without asking, how fantastic of him!). Following is what Melvin Ram from Volcanic Web Design Company sent us: I love VWO because it’s frictionless. Within 1 hour of setting up an account, we had 2 tests running. Not planned, but running! Now that we’re doing testing, we’re making smarter decisions because they are based on real data about the behavior of our prospects. We previously didn’t take the time to track this because we’re a relatively small company and with Google Website Optimizer, setup took way too much time. VWO has already prevented us from making a big mistake that we were planning on trying for a…

Visitor Segmentation for A/B and Multivariate Tests

Posted in News on
new-segmentation

Most of the times you create and run A/B tests on all your website visitors. But there may be cases when you would like to test your ideas only for a particular segment for visitors. For example, you may want to test if a stripped down layout of website works better for returning visitors. Or you may want to test if a Twitter-specific banner gets more clicks from visitors arriving from Twitter. New feature: Segmentation We are proud to announce that we have launched Segmentation feature in Visual Website Optimizer. Using this feature you can choose to run the test only for the visitors who qualify your segmentation conditions. Have a look at the following screenshot: You can choose and combine any of the following conditions available for segmentation: Current URL Referring URL Visitor Type: New or Returning Search Keywords Cookie Value Referral Type: Direct, Organic or Referrer Query parameter…