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on Conversion Rate Optimization

Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry

Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for […]

Kickstart Your Personalization Program With This 4-Step Guide

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users through personalization. There is a large amount of data across the Internet that reinforces the power of website personalization. CMO by Adobe, for example, compiles interesting data about personalization from different sources to present a complete picture on personalized marketing: […]

Resolving User Pain Points Across eCommerce Conversion Funnel

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get […]

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