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Multivariate testing case study and tutorial on increasing conversion rate

Posted in Case Studies, Multivariate Testing on
mvt

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates.

Essentially, there are five steps to increasing conversion rate:

  • Identify a challenge
  • Define your test hypothesis
  • Decide whether to do A/B testing or multivariate testing
  • Run the test and analyze results
  • Derive lessons from it

If these steps sound complicated to you,

How reliable are your split test results?

Posted in A/B Split Testing on
Visual Website Optimizer Reports

With split testing, there is always a fear at back of the mind that the results you observe are not real. This fear becomes especially prominent when you see an underdog variation beating your favorite variation by a huge margin. You may start justifying that the results may be due to chance or you have too less data. So, how do you really make sure that the test results are reliable and can be trusted?