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on Conversion Rate Optimization

Tag Archives trust badges

eCommerce is booming as expected. Online sales are set to grow across the world, while store-based sales are on a decline. Yet, two out of every three shopping carts get abandoned. Across the entire eCommerce landscape, that amounts to 5 trillion dollars in lost sales. So what’s going wrong? 73% consumers feel that shopping online is riskier than shopping offline. Taylor…

The Visual Website Optimizer Case Studies page is filled with proof of how A/B and Multivariate testing increased sign-ups, downloads, sales or revenue for a number of our customers. But very rarely do we come across a customer who shows us how conversion rate optimization has ramifications for the business at large. That's what makes today's case study super special;…

These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect? A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test…