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on Conversion Rate Optimization

32% Increase in Conversions by A/B Testing for The Right Reasons

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design. And the answer, on-going testing. Offline businesses struggle at this because data is infinitely difficult to gather. Luckily for online businesses, gathering data has never been a problem. Over the last few years, […]

27 Ways to Reduce Shopping Fears on your Ecommerce Website

Around 99% customers end relationships with companies that fail to build customer trust. According to a Cybersource survey, 73% consumers feel shopping online is riskier than shopping offline. More than 90 percent of visitors are jittery and concerned when shopping on new or unknown sites. These three findings, sourced from three different studies, point to […]

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