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on Conversion Rate Optimization

93.71% Increase in Clickthroughs by A/B Testing Pricing Page Redesign

Pricing page is one of the high-impact pages of any website. For a SaaS business, it is particularly important because this is where the serious buyers will spend a lot of time., a Finland-based event management software company, found that their pricing page wasn’t clearly communicating the product features. Hence, they decided to redesign […]

Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers ( Follow her on Twitter @copyhackers. Okay, so here’s something most web copywriters won’t tell you: copy can only do so much. Even really amazing copy – like stop-in-your-tracks headlines, clear value […]

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