This case study has been written by Carlos Romero of QualityTraffic.nl, a certified partner of VWO. The Company Pluimen.nl is a Dutch company that sells gift vouchers which can be redeemed for services such as sauna, paintball, dining, among other experiences. Pluimen uses its homepage as a landing page for people searching the term ‘gift voucher’ and […]
Tag Archives split test
CTA Copy Change from ‘Survey’ to ‘Quote’ Increased Leads by 60%
This case study was conducted by Bloom, an integrated digital agency for the new website of ADT, a leading supplier in security solutions. The test aimed to understand how the text used in the Call to Action button impacts conversion rate. Background ADT, a Tyco International company, serves both residential and commercial markets in the UK. […]
How a simple idea, $49 and 30 minutes investment increased eCommerce sales by 41%
The Visual Website Optimizer Case Studies page is filled with proof of how A/B and Multivariate testing increased sign-ups, downloads, sales or revenue for a number of our customers. But very rarely do we come across a customer who shows us how conversion rate optimization has ramifications for the business at large. That’s what makes […]
Revenue Tracking for A/B testing: exciting new feature in Visual Website Optimizer
We are extremely proud to release a brand new feature in Visual Website Optimizer: Revenue Tracking. This is a significant new development for our product because it means now in addition to tracking conversion rate (for multiple goals such as clicks on links, visit to pages, form submissions, engagement, etc.), you can track various revenue […]
Rules-of-thumb for A/B and Multivariate tests
I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I shared few rules-of-thumb related to A/B and multivariate testing which you may find helpful. I developed these heuristics while observing and advising hundreds of tests created by Visual Website Optimizer users. So, in this post I will paraphrase and expand […]
