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Tag Archives social proof

Featured Image for Social Proof for Higher Conversions

Whether you run an eCommerce store, a community for cat enthusiasts, or whether you’ve built the next big app to take the world by storm - one of your three biggest priorities is to boost engagement, and consequently, increase conversions. Nowadays, businesses are increasingly using the concept of social proof for just that - increasing positive customer engagement around their products…

CalPont - With social sharing features

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this 'social media conversion trap'. CalPont is a database…

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