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on Conversion Rate Optimization

How PowToon Optimized Its Pricing Page To Increase Revenue

PowToon is a cloud-based animation software company based out of London. Launched in 2012, PowToon has over 12 million users worldwide from various business verticals who use the tool to create fun and engaging explainer videos. Problem For any SaaS firm, the pricing page is closest to the funnel. So it makes sense to optimize it […]

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