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on Conversion Rate Optimization

AB Testing Bulk Discount Offers Increased Average Order Value by 18.94%

Paperstone is a London-based office supplies company. They sell over 20,000 products throughout the UK. And also manage in-house the development and optimization of their online store, www.paperstone.co.uk. Test Background and Hypothesis Almost everyone expects a bulk discount when ordering for office supplies. Paperstone got to know about this significant detail during their customer survey. […]

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