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on Conversion Rate Optimization

A/B Test Ideas For Fashion eCommerce Websites

The face of fashion ecommerce is undergoing a change. The transition from a brick-and-mortar store to an online one is accompanied by perennial problems, leading to a high return rate of ordered items. However, the online fashion and apparel industry continues to adapt to this change through use of new technologies and strategies. Other than […]

15 Essential Elements of an Effective eCommerce Product Page

This post was updated on 19/12/2016. Give it a fresh read for more information and insights on essential elements of an eCommerce product page. Product pages are the doorways that lead to revenue and conversions for eCommerce. A good eCommerce product page plays a pivotal role in taking a customer from just browsing to actually […]

Customer Review Widget Increased eCommerce Sales by 36%

FietsPunt.nl is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return policy right in the top banner. The problem Of all their pages, FietsPunt’s product pages had the highest bounce rate which was directly hurting their sales. The […]

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