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VWO BLOG

on Conversion Rate Optimization

Tag Archives product page

Is there a concept like ‘a complete product page’? Chances are if you have ever found yourself on an eCommerce product page you have figured out the basic elements: The Headline The Product Image The Product Specifications Pricing The Call to Action buttons The Payment methods Shouldn’t that be enough to make a sale? The user lands on your product…

This post was updated on 19/12/2016. Give it a fresh read for more information and insights on essential elements of an eCommerce product page. Product pages are the doorways that lead to revenue and conversions for eCommerce. A good eCommerce product page plays a pivotal role in taking a customer from just browsing to actually adding products to cart. Most…

FietsPunt.nl is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return policy right in the top banner. The problem Of all their pages, FietsPunt’s product pages had the highest bounce rate which was directly hurting their sales. The hypothesis was that may be…

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