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on Conversion Rate Optimization

How changing a single word increased click through rate by 161%

Veeam Software, an Elite VMware Technology Alliance partner and a Microsoft managed partner, develops products for virtual infrastructure management and data protection. Veeam is a multinational company with global headquarters in Baar, Switzerland that has more than 800 employees and 39,000 customers worldwide. They use Visual Website Optimizer to run optimization tests on their website […]

How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup Visual Website Optimizer, which is an A/B and Multivariate testing tool. As you can imagine, fixing price is one of the toughest decisions that a startup has to (inevitably) take. Once fixed, it could be extremely difficult to change it without annoying a lot […]

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