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on Conversion Rate Optimization

93.71% Increase in Clickthroughs by A/B Testing Pricing Page Redesign

Pricing page is one of the high-impact pages of any website. For a SaaS business, it is particularly important because this is where the serious buyers will spend a lot of time. Lyyti.com, a Finland-based event management software company, found that their pricing page wasn’t clearly communicating the product features. Hence, they decided to redesign […]

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