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preselling

How To Increase Conversion Rates 
Using Preselling

Posted in How To on
"Yup, that's a great restaurant!"

Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees & newbies… and optimizations masters as well. In that time I’ve discovered an easy-to-fix mistake which is one of the key differentiators between newbies and masters. It’s controlling what happens BEFORE people hit your website. This is known as preselling. Preselling is something very few people know about or do. It’s something that the majority of people never give a second thought to. Yet it can have dramatic increases in your conversion rates. Why Pre-Selling Helps Increase Conversion Rates What happens before a person visits your website is equally as important than what happens while they’re actually on your website. To show you what I mean, let me give you an example. Say there’s a restaurant in your town you haven’t tried yet. You and your friend are thinking of going out that night, so you…