Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees & newbies… and optimizations masters as well.
In that time I’ve discovered an easy-to-fix mistake which is one of the key differentiators between newbies and masters.
It’s controlling what happens BEFORE people hit your website.
This is known as preselling.
Preselling is something very few people know about or do. It’s something that the majority of people never give a second thought to.