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on Conversion Rate Optimization

SmartStats: Testing for Truth Versus Maximizing Revenue

In my career I’ve worked in two different worlds. The first is the world of science – clever people running careful experiments and seeking truth. The ultimate goal is to publish papers that reveal truths. The second place I’ve worked is the world of finance – clever people trying to make choices in the face […]

Get Hands on With the New VWO Code Editor

We’re passionate about making the process of setting up A/B testing campaigns as simple as possible. Visual editor in VWO has been enabling you to create simple campaigns in minutes without any hassle. This works well for a majority of our users. However, our power users have always asked for a more flexible way to […]

Halloween gifts: new security features, custom split and unlimited simultaneous tests

Happy Halloween! We have been working hard on improving Visual Website Optimizer by continuously adding features and enhancements. Before I tell which new features we have added lately (and in case you haven’t noticed yet), here’s a peek at the Google-style Halloween themed doodle we drew for our logo. New security features in Visual Website […]

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