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on Conversion Rate Optimization

How Hyundai increased requests for test drive by 62% using multivariate testing

Hyundai, the Korean giant, not just makes well-engineered cars, they have well-engineered online strategy as well. In the Dutch market, they hired one our certified partners, Traffic4U to optimize conversion rate on their lead-generation pages. Traffic4u is an experienced, international online marketing agency, specializing in Result Driven Online Marketing and since they are our partners, […]

Multivariate testing case study and tutorial on increasing conversion rate

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from […]

Why Melvin loves Visual Website Optimizer?

We are starting a new series to profile testimonials and success stories of users who love Visual Website Optimizer. The idea of I Love VWO series came to us when one of our users, Melvin Ram, sent us a testimonial full of praises (without asking, how fantastic of him!). Following is what Melvin Ram from […]

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