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How Hyundai increased requests for test drive by 62% using multivariate testing

Posted in Case Studies, Multivariate Testing on
Origineel

Hyundai, the Korean giant, not just makes well-engineered cars, they have well-engineered online strategy as well. In the Dutch market, they hired one our certified partners, Traffic4U to optimize conversion rate on their lead-generation pages. Traffic4u is an experienced, international online marketing agency, specializing in Result Driven Online Marketing and since they are our partners, they chose Visual Website optimizer for testing and optimization on Hyundai.nl

In this case study,

Top 10 A/B Testing and Conversion Rate Optimization resources

Posted in A/B Split Testing, Multivariate Testing on
whichtestwon

Last year, at the dawn of 2010 I wrote four reasons why 2010 is going to be a year of A/B split testing. Now that 2010 is coming to a close, I thought it will be great to revisit what happened in our tiny little (yet growing) industry of split testing and conversion rate optimization. Undoubtedly, the year saw explosive growth in the industry (and also for our A/B testing tool

Multivariate testing case study and tutorial on increasing conversion rate

Posted in Case Studies, Multivariate Testing on
mvt

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates.

Essentially, there are five steps to increasing conversion rate:

  • Identify a challenge
  • Define your test hypothesis
  • Decide whether to do A/B testing or multivariate testing
  • Run the test and analyze results
  • Derive lessons from it

If these steps sound complicated to you,