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Multivariate Testing

New VWO code snippet: cleaner, faster, easier

Posted in News on
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Today we’ve released a change in Visual Website Optimizer code snippet that will make the process of integrating VWO to your website a lot easier! As you will see, the change is a significant improvement over the previous code snippet and we recommend you to update it on your website as soon as possible to enjoy all its benefits (of course, it is backward compatible; So your existing VWO code will also work —

Create & Optimize Landing Pages using Unbounce and VWO

Posted in How To, News on

We are proud to announce the integration of Visual Website Optimizer (VWO) with Unbounce, which is a tool for creating landing pages. If you are a VWO user and want to create a new landing page, you now know the tool we’d recommend.

The integration of the two tools is dead-simple and Unbounce has put together a post announcing why they recommend Visual Website Optimizer for multivariate testing.

New feature: email notifications of test results

Posted in News on
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We just launched a cool new feature in Visual Website Optimizer: email notifications! VWO already has a feature which monitors your test in the background and disables loser variations or starts displaying winning variation to all site traffic automatically. This ensured that the test reduced risk of losing sales and conversions because losing variations get automatically disabled. Now, we have added email notifications to automatic monitoring so that any time a winner or loser variation is found,

The attack of red buttons: how GSM.nl reduced bounce rate by doing a simple change

Posted in A/B Split Testing, Case Studies on
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It has been criticized, but it is always guaranteed to work. What is that we are talking about? Yes, you guessed it right: red buttons! No matter how many people consider such A/B tests as a trivial exercise, every now and then they have been demonstrated to increase conversions.

The theory of red buttons also worked for one of the Visual Website Optimizer’s users,

New feature: select date range for Visual Website Optimizer reports

Posted in News on
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A customer requested this feature, and we obliged! Visual Website Optimizer reports now come with a date picker to let a user see reports only for a specific date range (of course, in addition to the default aggregated report). See below how this date picker looks like:

Although test reports should always be analyzed in aggregate (to avoid introducing any statistical bias), this feature will come handy if you want to analyze following scenarios:

  • How do the test variations perform on weekends v/s weekdays (most of the sites get different type of traffic on different days of the week)
  • If you have been running a test for long,

Easiest way to track conversions across multiple domains (using third party cookies)

Posted in A/B Split Testing, How To on
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We’re excited, very excited. Today we launched a new feature that allows Visual Website Optimizer users to track goal A/B test conversions across multiple different domains and sub-domains without doing any extra settings. Due to restrictions posed by the way cookies work, earlier if multiple domains were involved we instructed users to take a hackish approach to track conversions. But now, it just works out-of-the-box. No extra setting, no code fiddling.

How to create an A/B split test in 2 minutes [video]

Posted in A/B Split Testing, Multivariate Testing on

We recently revamped the introductory video for Visual Website Optimizer by adding a voice-over and updating it by including some new features (e.g. heatmaps).

From start (entering the test page URL) to end (interpreting test results), all it takes to run your first A/B test is just 2 minutes. And you thought testing is a dark art? Watch the video below:

Do you think video can be improved?

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Posted in How To, News on
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We had launched clickmaps and heatmaps for A/B tests recently in Visual Website Optimizer. Since then it has become the most popular feature amongst our users. We aren’t surprised by the success of this new feature because it gives a new angle to A/B test results. While you can always get information about conversion rate, bounce rate and other hard metrics from standard reports, visualizing “hotspots” on a page has a charm of its own.

A/B Testing + Clickmaps = Awesomeness

Posted in Multivariate Testing, News on
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Do you know where visitors are clicking on your website homepage? Do you know which parts of your website are hotspots that attract visitor attention? You can, of course, fire up your web analytics tool and tell me that 20% visitors go to sign up page after visiting homepage but that information doesn’t tell you the whole story.

First, some stats about Visual Website Optimizer homepage: 30% of visitors who come to homepage visit the sign up page too.

Announcing Visual Website Optimizer API

Posted in News on

Visual Website Optimizer API was privately announced to select users long time back but today we are happy to announce it to general public too. The API lets you pull complete test results into your internal dashboards. Results are returned for all test goals and include confidence levels, hits and conversions. amongst other metrics. The API also allows you to start and pause tests programmatically.

API interface is JSON and is currently available only by request.