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Tag Archives Multivariate Testing

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I shared few rules-of-thumb related to A/B and multivariate testing which you may find helpful. I developed these heuristics while observing and advising hundreds of tests created by Visual Website Optimizer users. So, in this post I will paraphrase and expand on some of the things…

vwo_code_snippet

Today we've released a change in Visual Website Optimizer code snippet that will make the process of integrating VWO to your website a lot easier! As you will see, the change is a significant improvement over the previous code snippet and we recommend you to update it on your website as soon as possible to enjoy all its benefits (of…

We are proud to announce the integration of Visual Website Optimizer (VWO) with Unbounce, which is a tool for creating landing pages. If you are a VWO user and want to create a new landing page, you now know the tool we'd recommend. The integration of the two tools is dead-simple and Unbounce has put together a post announcing why…

email_notification

We just launched a cool new feature in Visual Website Optimizer: email notifications! VWO already has a feature which monitors your test in the background and disables loser variations or starts displaying winning variation to all site traffic automatically. This ensured that the test reduced risk of losing sales and conversions because losing variations get automatically disabled. Now, we have…

Third party cookies

We’re excited, very excited. Today we launched a new feature that allows Visual Website Optimizer users to track goal A/B test conversions across multiple different domains and sub-domains without doing any extra settings. Due to restrictions posed by the way cookies work, earlier if multiple domains were involved we instructed users to take a hackish approach to track conversions. But…

We recently revamped the introductory video for Visual Website Optimizer by adding a voice-over and updating it by including some new features (e.g. heatmaps). From start (entering the test page URL) to end (interpreting test results), all it takes to run your first A/B test is just 2 minutes. And you thought testing is a dark art? ;) Watch the…

new-small-heatmap-clickmap

Do you know where visitors are clicking on your website homepage? Do you know which parts of your website are hotspots that attract visitor attention? You can, of course, fire up your web analytics tool and tell me that 20% visitors go to sign up page after visiting homepage but that information doesn’t tell you the whole story. First, some…

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