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VWO BLOG

on Conversion Rate Optimization

Tag Archives Multivariate Testing

Many people seem to get confused about the terms A/B testing, split testing and multivariate testing. Essentially, A/B testing and split testing are the same concepts but multivariate testing is different. So for all practical concepts, consider A/B Testing = Split Testing. The following table will illustrate difference between A/B testing (or split testing) and Multivariate Testing: A/B Testing Multivariate…

Last year, at the dawn of 2010 I wrote four reasons why 2010 is going to be a year of A/B split testing. Now that 2010 is coming to a close, I thought it will be great to revisit what happened in our tiny little (yet growing) industry of split testing and conversion rate optimization. Undoubtedly, the year saw explosive…

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from it If these steps sound…

Let’s admit it: getting ideas for A/B and multivariate tests is a hard job! It becomes even harder because of your familiarity with your website or landing page. Since you breathe-and-eat your website every day and know all its intricacies, it becomes incredibly hard to think of improvements. This phenomenon even has a medical name: Blind Spot. To get ideas…

Visual Website Optimizer has a feature that allows running of same A/B or multivariate test on multiple pages at once. For example, if your site has several product categories and you would like to run a test only on one category, all you need to do is to enter a URL pattern like http://example.com/shoes/* in Visual Website Optimizer. The URL…

Update: there is even an official confirmation from Google's Matt Cutts that split testing does not impact search rankings. A lot of our potential customers are concerned whether A/B or multivariate testing will have an effect on their search engine rankings. They (obviously) aren't looking to improve their rankings by using A/B testing, rather their concerns relate to the myth…

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I shared few rules-of-thumb related to A/B and multivariate testing which you may find helpful. I developed these heuristics while observing and advising hundreds of tests created by Visual Website Optimizer users. So, in this post I will paraphrase and expand on some of the things…

Today we've released a change in Visual Website Optimizer code snippet that will make the process of integrating VWO to your website a lot easier! As you will see, the change is a significant improvement over the previous code snippet and we recommend you to update it on your website as soon as possible to enjoy all its benefits (of…

We are proud to announce the integration of Visual Website Optimizer (VWO) with Unbounce, which is a tool for creating landing pages. If you are a VWO user and want to create a new landing page, you now know the tool we'd recommend. The integration of the two tools is dead-simple and Unbounce has put together a post announcing why…

We just launched a cool new feature in Visual Website Optimizer: email notifications! VWO already has a feature which monitors your test in the background and disables loser variations or starts displaying winning variation to all site traffic automatically. This ensured that the test reduced risk of losing sales and conversions because losing variations get automatically disabled. Now, we have…

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