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on Conversion Rate Optimization

How to Build a Strong Multivariate Testing Plan That Gets Results

“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding the basics. Difference Between A/B […]

A Definitive Guide to Converting Failed A/B Tests Into Wins

As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and […]

How VWO Affects your Site Speed

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects […]

VWO’s Revamped Multivariate Testing is Simpler and Smarter

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for […]

100+ Essential CRO Terms to Help You Conquer Conversion

Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms […]

10 Kickass A/B Testing Case Studies From Our Archive

With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top […]

Multivariate Test increases CTA Button Clickthroughs by 9.1%

The Company Established in 1976 primarily as a residential condominium management organization, Provident Hotels & Resorts quickly evolved into a pioneer of the Condominium Hotel Industry. By 1980, they had established one of the first “condo-hotel” properties on the Gulf Coast of Florida. You can reserve rooms in hotels, resorts and condos in Florida on […]

How Hyundai increased requests for test drive by 62% using multivariate testing

Hyundai, the Korean giant, not just makes well-engineered cars, they have well-engineered online strategy as well. In the Dutch market, they hired one our certified partners, Traffic4U to optimize conversion rate on their lead-generation pages. Traffic4u is an experienced, international online marketing agency, specializing in Result Driven Online Marketing and since they are our partners, […]

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