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on Conversion Rate Optimization

Tutorial: managing A/B testing efforts in a (big) team

Visual Website Optimizer is used by all sorts of organizations, from one person team to multiple product departments in a large organization. When multiple people are working on multiple different A/B (or multivariate) tests, managing them properly becomes a requirement. Without proper management of your A/B testing efforts, you may run into following issues: Duplication […]

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