Talk to a sales representative

+1 844-822-8378

Write to us

Check Your Email!
We've sent a message to
with an activation link in it.
Just click the link, and we'll take it from there.
Can't find the mail?
Check your spam, junk or secondary inboxes.
Still can't find it? Let us know at


on Conversion Rate Optimization

Tag Archives maths

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce rate by 20%. Some of the blog readers were worried about statistical significance of the results. Their main concern was that a value of 125-150 visitors per variation is not enough to produce reliable results. This concern is a typical by-product of having superficial knowledge…

With split testing, there is always a fear at back of the mind that the results you observe are not real. This fear becomes especially prominent when you see an underdog variation beating your favorite variation by a huge margin. You may start justifying that the results may be due to chance or you have too less data. So, how…