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on Conversion Rate Optimization

Unexpected A/B Test Results that Defy Best Practices

Compare Courses provides an exhaustive database of courses to make it easy for prospective students to achieve their professional goals by choosing the most appropriate course for their growth. On their site, you can find, select and get started with education courses that are studied in Australia from all over the world. This includes both […]

Even wine companies use A/B testing: 201% increase in conversions

Being in business since 1980, Majestic Wines (MW) is a known name in UK’s very-competitive retail wine market. With the desire to increase the reach of their business, the company launched their online store,, to cater to their global clientele. This case study deals with a series of optimization tests they recently concluded, which […]


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