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on Conversion Rate Optimization

Killer idea: play the split testing game with your boss and colleagues

Let’s admit it: your boss has certain opinions on the website design, the usability consultant has some “best-practices” suggestions and the sales team wants specific changes to increase leads. Heck, even your office receptionist thinks that you could add Facebook and Twitter buttons on the homepage. Needless to say, everyone in your office has an […]

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