Making changes on your website can be scary. What if your conversion rate goes down? What if you involve a designer to make all the changes (which will cost a lot) and just end up hurting your business? All of these concerns are totally valid. And I’m not here to defend conversion optimization either. Every […]
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Listening to Customers Paid Off; Increased Sales Recorded at 64.8%
Sometimes you are so involved with your website, you just cannot see that you are missing the most basic points, unless someone points them out to you. No matter how much you try, you cannot see your website like your customers do. This is why, our customer, Loft Resumes, turned to customer surveys and usability […]
