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on Conversion Rate Optimization

Remove Distractions to Reduce eCommerce Cart Abandonments (CRO case study)

Founded in 1992, nameOn is Scandinavia’s leading supplier in personalized gifts with embroidery. In June 2013, they launched an A/B test using Visual Website Optimizer on their “Cart” page. Test was performed on their Swedish website www.nameon.se. Foundation nameOn signed up to Visual Website Optimizer to conduct a series of A/B tests. Using data in […]

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