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increase conversion rates

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Posted in Conversion Optimization on

All of us want to increase our website conversion rate. We all know it can lead to tremendous improvement to our bottom-line. You already know it can increase leads, sales, back-end profits and give you a competitive edge in your industry. But the harsh reality still haunts us. It takes time… energy… resources… and manpower. Even though improving conversion rates has been proven to be one of the most high ROI activities you can do in your business, sometimes it gets swept under the rug. And sometimes our best intentions don’t translate into actually doing what we know we should be doing. Today, we’re going to discuss what you need to do and where you need to spend your time if you WANT to split-test, but… You’re having a hard time getting started… Want to spend the bulk of your time on the area which will generate the highest ROI… Want to…

How To Increase Conversion Rates 
Using Preselling

Posted in How To on
"Yup, that's a great restaurant!"

Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees & newbies… and optimizations masters as well. In that time I’ve discovered an easy-to-fix mistake which is one of the key differentiators between newbies and masters. It’s controlling what happens BEFORE people hit your website. This is known as preselling. Preselling is something very few people know about or do. It’s something that the majority of people never give a second thought to. Yet it can have dramatic increases in your conversion rates. Why Pre-Selling Helps Increase Conversion Rates What happens before a person visits your website is equally as important than what happens while they’re actually on your website. To show you what I mean, let me give you an example. Say there’s a restaurant in your town you haven’t tried yet. You and your friend are thinking of going out that night, so you…