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on Conversion Rate Optimization

Measuring an Inbound Campaign through the Conversion Funnel

If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face. For measuring success, it is important to understand that the effectiveness of an […]

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