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on Conversion Rate Optimization

A Psychological Guide to Improving Conversions

According to Harry Levi Hollingworth, the man who brought psychology into the world of advertising, an ad should accomplish 4 things in order to be effective: Attract the attention of the customer Focus that attention on the ad message Make that message memorable Cause the customer to take action For a landing page to convert […]

Killer idea: play the split testing game with your boss and colleagues

Let’s admit it: your boss has certain opinions on the website design, the usability consultant has some “best-practices” suggestions and the sales team wants specific changes to increase leads. Heck, even your office receptionist thinks that you could add Facebook and Twitter buttons on the homepage. Needless to say, everyone in your office has an […]

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