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on Conversion Rate Optimization

A Cheat Sheet on Using Microsites To Build Traffic

Just a few years ago, microsites used to be the go-to channel for promotions, for many businesses. However, with the increasing popularity of (relatively) new, alternative channels such as social media and mobile, microsites have been sidelined a little. Still, there are situations where microsites can be your best bet as a marketing channel, to […]

How increased sales by 50% & doubled conversions by A/B testing a radical new design

Sometimes it takes a radical redesign to get big results. ClickLab is a Brazilian agency specialized in Conversion Rate Optimization and they used Visual Website Optimizer to test a radical redesign of the primary page on, a popular essay website for students. They chose to focus on the page which receives most entrance traffic. […]

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