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VWO BLOG

on Conversion Rate Optimization

Tag Archives how to increase online sales

Just a few years ago, microsites used to be the go-to channel for promotions, for many businesses. However, with the increasing popularity of (relatively) new, alternative channels such as social media and mobile, microsites have been sidelined a little. Still, there are situations where microsites can be your best bet as a marketing channel, to boost web traffic. This post…

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they're never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store…

Sometimes it takes a radical redesign to get big results. ClickLab is a Brazilian agency specialized in Conversion Rate Optimization and they used Visual Website Optimizer to test a radical redesign of the primary page on WriteWork.com, a popular essay website for students. They chose to focus on the page which receives most entrance traffic. The traffic is nearly exclusively…

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